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Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
Prior to this, Srinivas Aluri served as Technology Leader, Software Engineering Transformation, at Kotak Mahindra Bank
e4m Staff Apr 28, 2026 3:09 PM
The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
Prior to joining Seclore, he served as Vice President – Cloud Operations and Site Reliability Engineering at Mindstix Software Labs
e4m Staff Mar 26, 2026 1:26 PM
India AI Summit 2026 positions Delhi at the center of the global AI power shift, with sovereign models, Big Tech investments, and global policy commitments.
Brij Pahwa Feb 24, 2026 2:47 PM
Leclerc partners with filmmaker and brand strategist to bridge sports, culture, and storytelling through the European lens
e4m Staff Aug 29, 2025 1:52 PM
U.S. District Judge Leonie Brinkema found that Google engaged in anticompetitive conduct to acquire and maintain dominance in the markets for publisher ad servers and ad exchanges
e4m Staff Apr 18, 2025 9:50 AM
The Formula 1 driver Charles Leclerc will be the whiskey brand’s ambassador in a multiyear partnership
ECL expects to generate significant viewership, surpassing projections from previous entertainment leagues
e4m Staff Sep 11, 2024 4:49 PM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tasmayee Laha Roy Jul 10, 2024 9:35 AM
Kartikeya Sharma spoke of the operational challenges posed by the directive, particularly for advertisements published by small media houses for SMEs
e4m Staff Jun 29, 2024 1:11 PM
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing business’
Aditi Gupta Jun 27, 2024 8:39 AM
The ministry will submit an affidavit on the matter with the Supreme Court on July 9, 2024
e4m Staff Jun 24, 2024 2:09 PM
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Aditi Gupta Jun 21, 2024 9:20 AM
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Aditi Gupta Jun 20, 2024 9:01 AM
Classified advertisements are also excluded from the ambit of self-declaration certificate
e4m Staff Jun 18, 2024 2:33 PM
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
According to the advertising fraternity, most stakeholders want to comply with the new regulation but are struggling to decode the mandate
Tasmayee Laha Roy Jun 13, 2024 8:26 AM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
The round was led by Better Capital, with contributions from TDV Partners, Blume Founder’s Fund, Sunn91, Astir Ventures, and founders of Kutumb, Dhan, PagarBook, Flobiz, Khatabook, etc.
The account was won following a multi-agency pitch and will be managed out of the Gurgaon office
exchange4media Staff Apr 11, 2023 5:21 PM
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Kanchan Srivastava Jan 30, 2023 9:07 AM
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Noel Dsouza Feb 23, 2021 7:57 AM
Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically
exchange4media Staff Nov 3, 2020 2:54 PM