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BARC Faces Up to ₹150 Crore Loss Amid Ratings Blackout Crisis?blur=25

News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue

Imran Fazal Sep 1, 2026 9:13 AM

Manika Berry Asgaonkar & Prabhu Asgaonkar?blur=25

Guest Column: Bhuvan Lall traces Discovery’s India journey and highlights how filmmakers Prabhu and Manika Asgaonkar are bringing India’s military stories to global audiences

Bhuvan Lall Aug 24, 2026 8:58 AM

Non-Print Revenue for Newspapers Hits 25%: Crisil Ratings?blur=25

Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles

e4m Staff Aug 19, 2026 7:28 PM

Dish TV Reports Rs 286 Crore Loss Amid 33% Drop in DTH Revenue?blur=25

The company’s consolidated revenue from operations stood at Rs 265.83 crore in the April-June quarter, down from Rs 329.36 crore in the year-ago period

e4m Staff Aug 12, 2026 10:12 AM

Prasar Bharati?blur=25

The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations

Imran Fazal Aug 12, 2026 8:36 AM

Sharon Joy Joins InvoiceCloud as Head of HR for India?blur=25

Sharon Joy will lead the people mandate for InvoiceCloud's Global Capability Centre

e4m Staff Aug 11, 2026 5:45 PM

Warner Bros. Discovery?blur=25

Warner Bros. Discovery reported $8.7 bn in second-quarter revenue as advtg fell 22% & content revenue declined 26%, while its streaming biz continued to grow with adjusted EBITDA jumping 63% ex-FX

e4m Staff Aug 7, 2026 8:23 AM

WPP Reports 3.2% Revenue Drop Amid AI Strategy and Regional Challenges?blur=25

Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy

e4m Staff Aug 6, 2026 12:01 PM

Sudhir Chaudhary Warns Against Blurring Lines Between Journalists and Creators?blur=25

Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of  content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility

e4m Staff Aug 3, 2026 12:56 PM

FIFA World Cup 2026?blur=25

While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament

e4m Staff Aug 1, 2026 1:19 PM

How last week’s protests hit campaign economics?blur=25

A week of heightened public attention became an unplanned stress test for India's digital ad economy

e4m Staff Aug 1, 2026 8:45 AM

Hyundai Motor India Sees 35% Profit Drop Amid Rising Costs?blur=25

The company reported consolidated revenue from operations of Rs 16,334.63 crore, down 0.5% YoY from Rs 16,412.88 crore in the corresponding quarter last year

e4m Staff Jul 30, 2026 4:37 PM

Meta Reports 28% Revenue Growth in Q2 Despite Profit Decline?blur=25

Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter

e4m Staff Jul 30, 2026 7:39 AM

HUL Reports 10% Revenue Growth Despite 2% Profit Decline in Q1?blur=25

Revenue from operations rose 10% year-on-year to Rs 17,149 crore, while total income stood at Rs 17,529 crore

e4m Staff Jul 28, 2026 4:11 PM

Publishers Face New Reality as Google Traffic Declines?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely

Shubhranshu Singh Jul 27, 2026 8:54 AM

Paytm Increases Marketing Spend by 27% to Boost Customer Growth?blur=25

Paytm has reported 33% growth in payments services revenue

e4m Staff Jul 22, 2026 11:41 AM

India's Declining Fertility Rate: A Shift in Consumer Dynamics?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur Jun 9, 2026 9:37 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

Sun TV posts Rs 883 crore as Q4 revenue from operations?blur=25

Total income for the quarter came in at Rs 982 crore, slipping 17% YoY

e4m Staff May 22, 2026 12:07 PM

InvoiceCloud appoints Srinivas Aluri as VP of Engineering India?blur=25

Prior to this, Srinivas Aluri served as Technology Leader, Software Engineering Transformation, at Kotak Mahindra Bank

e4m Staff Apr 28, 2026 3:09 PM

MIB?blur=25

The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008

e4m Staff Apr 22, 2026 7:54 PM

Ajit Kulkarni appointed Director Cloud Operations at Seclore?blur=25

Prior to joining Seclore, he served as Vice President – Cloud Operations and Site Reliability Engineering at Mindstix Software Labs

e4m Staff Mar 26, 2026 1:26 PM

India AI Impact Summit 2026?blur=25

India AI Summit 2026 positions Delhi at the center of the global AI power shift, with sovereign models, Big Tech investments, and global policy commitments.

Brij Pahwa Feb 24, 2026 2:47 PM

F1, Charles Leclerc, Sidequest?blur=25

Leclerc partners with filmmaker and brand strategist to bridge sports, culture, and storytelling through the European lens

e4m Staff Aug 29, 2025 1:52 PM

google?blur=25

U.S. District Judge Leonie Brinkema found that Google engaged in anticompetitive conduct to acquire and maintain dominance in the markets for publisher ad servers and ad exchanges

e4m Staff Apr 18, 2025 9:50 AM

Chivas Regal, Charles Leclerc?blur=25

The Formula 1 driver Charles Leclerc will be the whiskey brand’s ambassador in a multiyear partnership

e4m Staff Mar 3, 2025 3:39 PM

ECL?blur=25

ECL expects to generate significant viewership, surpassing projections from previous entertainment leagues

e4m Staff Sep 11, 2024 4:49 PM

advertising?blur=25

The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system

e4m Desk Aug 26, 2024 10:14 AM

SC?blur=25

The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system

e4m Desk Aug 24, 2024 9:15 AM

ad?blur=25

SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers

Tasmayee Laha Roy Jul 10, 2024 9:35 AM

Kartikeya Sharma self-declaration certificates?blur=25

Kartikeya Sharma spoke of the operational challenges posed by the directive, particularly for advertisements published by small media houses for SMEs

e4m Staff Jun 29, 2024 1:11 PM

advertising?blur=25

Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing business’

Aditi Gupta Jun 27, 2024 8:39 AM

MIB?blur=25

The ministry will submit an affidavit on the matter with the Supreme Court on July 9, 2024

e4m Staff Jun 24, 2024 2:09 PM

Karan Kumar Gupta?blur=25

Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate

Aditi Gupta Jun 21, 2024 9:20 AM

self-declaration certificates?blur=25

According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move

Aditi Gupta Jun 20, 2024 9:01 AM

self-declaration certificate?blur=25

Classified advertisements are also excluded from the ambit of self-declaration certificate

e4m Staff Jun 18, 2024 2:33 PM

self declaration of ads?blur=25

As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20

Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM

ads?blur=25

According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement

e4m Desk Jun 14, 2024 9:08 AM

ISA MIB?blur=25

In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates

e4m Staff Jun 13, 2024 2:58 PM

Adland?blur=25

According to the advertising fraternity, most stakeholders want to comply with the new regulation but are struggling to decode the mandate  

Tasmayee Laha Roy Jun 13, 2024 8:26 AM

self declaration of ads?blur=25

Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits

Chehneet Kaur Jun 12, 2024 8:40 AM

Ad agencies?blur=25

No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024

e4m Staff Jun 4, 2024 8:51 AM

seed funding?blur=25

The round was led by Better Capital, with contributions from TDV Partners, Blume Founder’s Fund, Sunn91, Astir Ventures, and founders of Kutumb, Dhan, PagarBook, Flobiz, Khatabook, etc.

e4m Staff Dec 6, 2023 4:44 PM

media mantra?blur=25

The account was won following a multi-agency pitch and will be managed out of the Gurgaon office

exchange4media Staff Apr 11, 2023 5:21 PM

Influencers?blur=25

Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling

Kanchan Srivastava Jan 30, 2023 9:07 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM