e4m-tv-first
Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 1, 2021 8:04 AM

e4m tv first sam balsara?blur=25

TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020

exchange4media Staff Apr 28, 2021 8:58 AM

e4m tv first amit syngle?blur=25

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

e4m tv first sunil lulla?blur=25

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

TV First?blur=25

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM

Navin Shenoy?blur=25

Shenoy, Head Marketing -Youth, Music and English Entertainment, Viacom18 explained why it's necessary to keep up the changing attitudes, concerns and hopes of the young

exchange4media Staff Feb 3, 2020 3:18 PM

TV First and Prime Time Awards?blur=25

Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai

exchange4media Staff Feb 1, 2020 1:34 PM

e4m TV First Innovation in TV Advertising?blur=25

A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma

exchange4media Staff Feb 1, 2020 10:25 AM

TV First?blur=25

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

e4m TV First Vikram Pandey?blur=25

Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people

exchange4media Staff Feb 1, 2020 9:58 AM

TV First?blur=25

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

e4m TV First Atit Mehta BYJUS?blur=25

Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television

exchange4media Staff Feb 1, 2020 9:41 AM

TV First?blur=25

Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication

exchange4media Staff Feb 1, 2020 9:24 AM

Shivam Puri?blur=25

Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

TV First?blur=25

Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands

exchange4media Staff Feb 1, 2020 8:57 AM

TV First?blur=25

Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

UT Ramprasad?blur=25

UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM

Subha Sreenivasan?blur=25

Subha Sreenivasan, VP and Media Head - Godrej Consumer Products says there are several opportunities where brands can leverage from the touchpoint of TV

exchange4media Staff Jan 31, 2020 2:41 PM

TV First?blur=25

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM