Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums

exchange4media Staff Feb 3, 2023 4:51 PM

Iyer, Founder of Spring Marketing Capital, shared insights on the future of 30-seconders at the fifth edition of e4m TV First

exchange4media Staff Jan 30, 2023 9:12 AM

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands

exchange4media Staff Jan 25, 2023 7:20 PM

At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India

exchange4media Staff Jan 25, 2023 7:10 PM

The President & Head - Marketing, Ultratech - Aditya Birla Group, spoke on the power of TV in sports at the e4m TV First conference

exchange4media Staff Jan 25, 2023 1:57 PM

Take a look at some special moments captured through the day

exchange4media Staff Jan 25, 2023 1:28 PM

Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference

exchange4media Staff Jan 25, 2023 8:53 AM

The MD and CEO of Bajaj Electricals engaged in a fireside chat with Dr. Annurag Batra, Chairman & Editor in Chief, BW BusinessWorld, and Founder, e4m, at the e4m TV First conference

exchange4media Staff Jan 25, 2023 8:46 AM

The day-long conference will be followed by the ninth edition of e4m Prime Time Awards

exchange4media Staff Jan 24, 2023 8:42 AM

Experts to share interesting insights on the theme, The power of big screen

exchange4media Staff Jan 23, 2023 9:24 AM

e4m TV First summit saw industry heads share key insights on ‘The Power of Cricket’ and how IPL plays a central role in this intersection of sports and TV

exchange4media Staff Feb 28, 2022 8:44 AM

At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is key for building brands

exchange4media Staff Feb 25, 2022 1:51 PM

At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers

exchange4media Staff Feb 25, 2022 8:44 AM

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM

Industry experts and players will analyse the works that go behind the TV industry and its future

exchange4media Staff Feb 23, 2022 11:44 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 1, 2021 8:04 AM

TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020

exchange4media Staff Apr 28, 2021 8:58 AM

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM