e-comm
Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM

Shalini Singh?blur=25

Singh brings over 27 years of experience across corporate communications, public affairs, sustainability and reputation management

e4m Staff Jul 8, 2026 8:11 PM

Aparna Kapur Joins Inquis Medical as Senior Marketing Director?blur=25

Prior to this, Aparna Kapur was with Abbot as Director, Global Marketing

e4m Desk Jul 8, 2026 6:23 PM

Mrinall Dey Launches Brevanta Communications for Strategic Advisory?blur=25

Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications

e4m Staff Jul 8, 2026 12:16 PM

India Shines with Three Jury Members at 2026 ONE Asia Awards?blur=25

The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands

e4m Staff Jul 7, 2026 9:52 AM

Neha Bhambri Appointed Brand Head at Samsonite India?blur=25

Prior to this, Neha Bhambri was with American Tourister as Category Lead - Product

e4m Desk Jul 6, 2026 2:06 PM

Confiance Communications Takes on PR for Mannlich Men's Skincare?blur=25

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

Indian PR Market Set to Hit ₹4,500 Crore by 2030, Says PRCAI?blur=25

The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals

e4m Staff Jul 3, 2026 4:43 PM

Aditya Gupta?blur=25

Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications

e4m Staff Jul 3, 2026 1:21 PM

Pavan Kaushik's The Fifth Estate?blur=25

Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape

e4m Staff Jul 3, 2026 10:49 AM

Dan Pantumsinchai Expands Role as MD for Gaming & Entertainment at Dentsu?blur=25

In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.

e4m Desk Jul 2, 2026 6:25 PM

Lina Wall Borgenbring?blur=25

Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale

e4m Staff Jul 2, 2026 10:38 AM

Julie Henderson?blur=25

She will lead Pinterest's global communications function, overseeing corporate, product, policy, financial, consumer, international, and internal communications

e4m Staff Jul 2, 2026 10:25 AM

The evolution of strategic silence strategy?blur=25

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Lavanya Wadgaonkar?blur=25

Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.

Ritika Upmanyu Jul 1, 2026 11:25 AM

Danielle Gracias on future of corporate communications?blur=25

Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more

Ritika Upmanyu Jun 30, 2026 3:05 PM

Koteshwar LN Appointed CEO of Oziva by Hindustan Unilever?blur=25

Prior to joining HUL, he was part of the leadership team at Marico

e4m Staff Jun 30, 2026 2:42 PM

Multiverse Launches Integrated Communications Agency in Hyderabad?blur=25

The agency has been founded by Vijay Amruth Raj, a former journalist, PR leader, and corporate communications expert with over 25 years of experience

e4m Staff Jun 29, 2026 3:51 PM

Ruchika Pandit?blur=25

Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio

e4m Staff Jun 29, 2026 10:00 AM

Data-Driven Strategies Transform Cultural Marketing in India?blur=25

Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying

Anuja Jain Jun 29, 2026 9:03 AM

Mia Karlsson, SVP Marketing & Communications, Wirepas?blur=25

In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today

Ritika Upmanyu Jun 25, 2026 12:20 PM

Sangita Durbha Gopinath?blur=25

In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate

e4m Staff Jun 25, 2026 11:30 AM

Aditi Krishnan?blur=25

Prior to joining L’Oréal India, Krishnan served as Senior Manager – Communications at AB InBev India

e4m Staff Jun 24, 2026 11:54 AM

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

Uma K?blur=25

In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement

e4m Staff Jun 23, 2026 1:59 PM

Maitreyi Tripathyi?blur=25

Previously, Tripathyi served as Chief Manager – Corporate Affairs at Sterlite Power

e4m Staff Jun 22, 2026 3:58 PM

Parvati Mohanakrishnan?blur=25

Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India

e4m Staff Jun 18, 2026 11:46 AM

Neeta Sharma?blur=25

In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.

e4m Staff Jun 18, 2026 11:33 AM

Shilpi Dasgupta?blur=25

Dasgupta brings more than 13 years of experience in communications and media relations, having worked across technology, BFSI, fintech, and corporate sectors

e4m Staff Jun 18, 2026 11:27 AM

Piyali Reddy on the future of banking communications?blur=25

From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead

Ritika Upmanyu Jun 17, 2026 12:34 PM

Richa Gupta Joins Honasa Consumer as SVP for E-Commerce Growth?blur=25

She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics

e4m Staff Jun 17, 2026 12:20 PM

Amit Nanda?blur=25

Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services

e4m Staff Jun 16, 2026 5:47 PM

Sameer Tripathy Promoted to Director of LCS at JioHotstar?blur=25

Prior to this elevation, Tripathy served as Associate Director at JioHotstar

e4m Staff Jun 16, 2026 3:29 PM

John Hunt Appointed Chief Digital and Technology Officer at M&S?blur=25

John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027

e4m Desk Jun 16, 2026 2:11 PM

Transforming Healthcare Marketing Through Consumer Education?blur=25

Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers

Nupur Gurbaxani Jun 16, 2026 1:46 PM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

Rohan Mitra Departs Adobe India After Over 10 Years of Service?blur=25

In this role, Mitra managed Adobe’s interaction with Central & State Governments leading Adobe advocacy on policy issues

e4m Desk Jun 12, 2026 12:56 PM

Ishita Mookherjee?blur=25

Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited

e4m Staff Jun 11, 2026 1:08 PM

Puneet Datta?blur=25

Datta will manage the role of Chief Communications Officer, in addition to his existing responsibilities as Senior Director CIP with full P&L ownership

e4m Staff Jun 11, 2026 1:05 PM

Dharana Capital Invests ₹225 Crore in Mygate to Fuel Growth?blur=25

Mygate to deploy funds towards expanding its gated community footprint and strengthening its integrated platform

e4m Staff Jun 10, 2026 11:40 AM

Bianca Ghose?blur=25

Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media

e4m Staff Jun 9, 2026 3:57 PM

Jayshri Goswami Joins Candour Communications as Chief Growth Officer?blur=25

Candour Communications strengthens its leadership with Jayshri Goswami as Chief Growth Officer, bringing 17 years of expertise in corporate communications and growth strategies

e4m Staff Jun 9, 2026 3:41 PM

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM