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Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model
Ganapathy Viswanathan Aug 19, 2026 8:18 AM
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Taranjeet Singh Aug 10, 2026 9:44 AM
Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series
Rajeev Beotra Aug 5, 2026 9:06 AM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Shveta Singh Jun 23, 2026 3:53 PM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts
Ruhail Amin May 6, 2026 2:17 PM
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
Shantanu David Apr 27, 2026 9:15 AM
The soap brand has launched a new advert titled "Pehli Jhalak Kare Khoobsurat Asar" with Thakur
e4m Staff Mar 27, 2025 4:19 PM
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
e4m Staff Dec 24, 2024 1:55 PM
The new offering is now available globally andmakes the company one of the largest DPA open internet platforms
During a panel discussion at the e4m iDAC 2024, experts explored the intricate relationship between creativity and business objectives in client-agency dynamics
e4m Staff Sep 30, 2024 12:24 PM
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
Shantanu David Sep 16, 2024 8:36 AM
Viacom18 Media had approached the court seeking ad-interim dynamic injunction to protect its media rights against rogue and pirate websites as well as John Does
e4m Staff Sep 23, 2023 4:50 PM
The latest marketing campaign #ChampionsKaChampion is the first in a series of films
exchange4media Staff Mar 25, 2022 1:25 PM
British magician Steven Frayne aka Dynamo is back with the new mini-series
exchange4media Staff Jul 16, 2020 10:00 PM
According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms
exchange4media Staff Jul 13, 2020 12:34 PM