diamond
A prayer meeting in memory of Narendra Kumar Verma will be held on 13 July
e4m Staff Jul 13, 2026 8:08 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Ethera is a Bengaluru-based laboratory-grown diamond jewellery brand
e4m Staff Feb 10, 2026 12:19 PM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group
e4m Staff Jan 16, 2026 4:09 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Ganapathy Viswanathan Jan 8, 2026 8:51 AM
Shahid Kapoor and Mira Rajput Kapoor will lead KISNA’s campaign featuring the new tagline ‘Khushi Ke Har Pal’
e4m Staff Nov 28, 2025 1:37 PM
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
Amber Pepper’s appointment follows the announcement that current CEO David Kellie will retire at the end of this year
e4m Staff Nov 22, 2025 8:13 AM
This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic picture of how campaigns truly perform, say experts
Sunidhi Vijay Nov 13, 2025 9:03 AM
The new Zen Diamond advertising campaign has been shot in Los Angeles by renowned photographer Norman Jean Roy
e4m Staff Oct 30, 2025 4:54 PM
‘Swa’s philosophy ‘As Real As You’ deeply resonates with who I am’, says Preity G Zinta
e4m Staff Oct 16, 2025 12:45 PM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
Forevermark, De Beers Group's diamond jewellery brand, which has now officially debuted in India as a standalone brand, unveiled its new campaign today
Chehneet Kaur Oct 9, 2025 5:51 PM
Alongside the launch of its brand film, Forevermark Diamond Jewellery inaugurated its first flagship store in South Extension, New Delhi, and unveiled new collections featuring contemporary designs
e4m Staff Sep 25, 2025 12:40 PM
As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone
The collaboration marks a defining moment for Solitario as it scales its presence across India and key international markets
e4m Staff Aug 6, 2025 11:34 AM
Zee Music Company has been awarded for crossing 100 million subscribers
e4m Staff Jun 12, 2025 11:45 AM
Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach
Sunidhi Vijay Jun 6, 2025 8:31 AM
LGD brands are slowly rewriting their brand narrative as the market perception gradually shifts
Sunidhi Vijay May 7, 2025 9:37 AM
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
Simran Sabherwal Mar 18, 2025 12:28 PM
Pelki Tshering, CMO of Tanishq, shares insights into the brand’s marketing efforts to build customer confidence in natural diamonds
Jagruti Verma Feb 11, 2025 9:22 AM
The film showcases how love transcends words and is communicated through expressions
e4m Staff Feb 10, 2025 3:39 PM
Parekh will represent the brand over the next two years, connecting with both national and international Gujarati audiences
e4m Staff Nov 29, 2024 2:18 PM
The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement
The award has been given for crossing 10 million subscribers for its Malayalam channel
e4m Staff Oct 15, 2024 5:11 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 6:34 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 4:31 PM
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
e4m Staff Dec 19, 2023 10:00 AM
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
exchange4media Staff Jun 26, 2023 2:59 PM
NTR Jr reflects the core values of the group i.e., trust, transparency, and excellence with his affable and grounded persona, the company said
exchange4media Staff Jun 20, 2023 5:38 PM
Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
exchange4media Staff Apr 18, 2023 7:01 PM
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
exchange4media Staff Apr 17, 2023 5:05 PM