diageo
Rethinking Sports Marketing: Brands Expand Beyond Cricket in India?blur=25

From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun Jul 9, 2026 9:03 AM

Indian Brands Embrace FIFA World Cup 2026 Despite No National Team?blur=25

As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience

Aryendra Khan Jun 17, 2026 8:55 AM

Diageo India, Ruchira Jaitly?blur=25

Diageo India’s Chief Marketing Officer Ruchira Jaitly, and Vice President-Marketing Varun Koorichh speak to e4m on the shift from demographic to psychographic, building a coherent brand world & more

Sunidhi Vijay Feb 18, 2026 9:27 AM

Pitch BrandTalk, Ruchira Jaitly, Diageo India?blur=25

Pitch BrandTalk witnessed a spotlight address by Ruchira Jaitly, Chief Marketing Officer at Diageo India, who spoke on need for agility in marketing has intensified because of the attention economy

e4m Staff Nov 21, 2025 1:08 PM

Ruchira Jaitly?blur=25

At the fifth edition of Pitch BrandTalk, Diageo India’s CMO Ruchira Jaitly will share insights on the topic ‘The Adaptive Era: Agility, Always-On Engagement, and Evolving Consumer Trends’

e4m Desk Nov 13, 2025 12:52 PM

Dave Lewis to take over as CEO of Diageo in 2026?blur=25

Lewis will begin his role on January 1, 2026, when interim CEO Nik Jhangiani returns to his position as chief financial officer

e4m Staff Nov 10, 2025 3:10 PM

Royal Challengers Bengaluru?blur=25

The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team

Pooja Yadav Nov 7, 2025 9:32 AM

Royal Challengers Bangalore (RCB)?blur=25

The current owners, Diageo Plc, through its Indian subsidiary United Spirits Limited, have initiated a ‘strategic review’ of their investment in RCSPL

e4m Staff Nov 6, 2025 12:46 PM

Diageo, Debra Crew?blur=25

CFO Nik Jhangiani to take over as interim chief

e4m Desk Jul 17, 2025 8:21 AM

James Kemp?blur=25

Prior to his elevation, James Kemp held the role of Luxury Commercial Sales Manager at the company

e4m Desk Jul 1, 2025 2:01 PM

Pankhuri Sharma?blur=25

Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga

e4m Desk Jun 26, 2025 12:36 PM

Tanya Singh, Diageo India?blur=25

Prior to this, Tanya Singh spent eight years at Unilever, where she led the premium makeup category for Lakmé

e4m Staff Jun 23, 2025 7:34 AM

Praveen Someshwar, Diageo India?blur=25

Praveen Someshwar joins Diageo after his stint as Managing Director and CEO of HT Media

e4m Desk Apr 2, 2025 9:54 AM

Diageo India IMA 2024?blur=25

The brand won a total of 10 metals, including 4 golds, 3 silver and 3 bronze metals, across categories

e4m Staff Jan 29, 2025 10:28 PM

Ruchira Jaitly?blur=25

Ruchira Jaitly, Chief Marketing Officer at Diageo India, was recognised as one of IMPACT's 50 Most Influential Women of 2024

e4m Desk Dec 6, 2024 3:43 PM

Claudia Schubert?blur=25

Claudia Schubert last held the role of President & COO, Diageo North America

e4m Desk Oct 9, 2024 1:41 PM

Diageo Enormous Brands?blur=25

Enormous Brands will now additionally manage the creative mandate for Diageo brand Don Julio

e4m Staff Oct 8, 2024 9:23 AM

e4m IMA South 2024 Diageo India?blur=25

The brand also won 13 metals, including 4 golds, 4 silver and 5 bronze, across categories for their outstanding works

e4m Staff Aug 23, 2024 10:21 PM

e4m IMA South 2024?blur=25

Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak

e4m Staff Aug 23, 2024 10:13 PM

Shweta Jain Diageo India?blur=25

Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India

e4m Staff Apr 15, 2024 12:24 PM

Diageo?blur=25

The account size is estimated to be Rs 350-400 crore

Sohini Ganguly Mar 26, 2024 9:11 PM

Diageo logo?blur=25

The brand won 1 gold, 2 silver and 1 bronze metals across categories

e4m Staff Feb 16, 2024 4:24 PM

Diageo India Ruchira Jaitly?blur=25

Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market

Naziya Alvi Rahman Dec 14, 2023 7:49 AM

sweta jain?blur=25

Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more

Tanzila Shaikh Oct 13, 2023 9:00 AM

Pitch CMO?blur=25

The Chief Marketing Officer of Diageo India spoke on ‘Progressive Portrayal’ at the e4m Pitch CMO Summit Bengaluru 2023

exchange4media Staff Aug 19, 2023 8:05 AM

Royal?blur=25

The company aims to promote responsible drinking with a simple yet compelling narrative

exchange4media Staff Jun 19, 2023 3:24 PM

ivan?blur=25

Menezes was recently hospitalised, following some health issues

exchange4media Staff Jun 7, 2023 2:40 PM

Avishek Bambii Das?blur=25

Das was previously the General Manager of Prestige at Pernod Ricard India

exchange4media Staff May 15, 2023 8:30 AM

Piyush Mishra?blur=25

In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team

Kanchan Srivastava Mar 6, 2023 9:13 AM

Diageo India?blur=25

Prior to this, she was associated with Danone as Director – of Public Affairs and Corporate Communications

exchange4media Staff Sep 27, 2022 12:41 PM

ima?blur=25

Anand Kripalu, MD & CEO of EPL, bestowed with Lifetime Achievement Award at the 8th edition of the exchange4media Indian Marketing Awards

exchange4media Staff Mar 14, 2022 9:44 PM

Abhishek Shahabadi?blur=25

Abhishek Shahabadi, Vice President & Portfolio Head, Scotch & Premium whites, Diageo India, talks about changing drinking patterns for consumers, reading consumer insights and more

Ritika Raj Nov 30, 2021 8:52 AM

omg?blur=25

The two have joined hands to bring alive a unique content format for Diageo's scotch brand

exchange4media Staff Aug 9, 2021 12:42 PM

us?blur=25

The company recorded a 57% increase in sales and a three-fold increase in EBITDA

exchange4media Staff Jul 24, 2021 9:01 AM

Dummy image?blur=25

Azariah was earlier associated with The Himalaya Drug Company as General Manager, Corporate Communications

exchange4media Staff Jul 19, 2021 4:40 PM

rcb?blur=25

Mishra is currently the Chief Commercial Officer of Diageo India and will take on this additional responsibility effective July 1, 2021

exchange4media Staff Jul 1, 2021 2:39 PM