e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X

Kanchan Srivastava Apr 26, 2022 8:53 AM


dentsu X has been handing offline media mandate for Reckitt India since 2020

exchange4media Staff Mar 11, 2022 11:37 AM

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The decision was taken post Haresh Nayak's exit as the President of Posterscope Asia Pacific

Naziya Alvi Rahman Sep 8, 2021 8:21 PM


dentsu X will contribute to the e-commerce enterprise’s expansion plans by designing and deploying an omnichannel media strategy

exchange4media Staff Aug 19, 2021 2:02 PM


The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products

exchange4media Staff Apr 20, 2021 11:35 AM

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As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware

exchange4media Staff Mar 30, 2021 12:15 PM

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Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani, CEO, dentsu X India, shares how companies can utilise the opportunities

Divya Karani Dec 14, 2020 9:31 AM


Zenith, Mindshare and Madison were the other agencies who made it to RECMA's 20 edition of the list

exchange4media Staff Jul 24, 2020 3:43 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 15, 2020 8:13 AM


The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020

exchange4media Staff Feb 13, 2020 6:16 PM

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dX–cubic will handle the media mandate for HDFC ERGO Health Insurance, effective January

exchange4media Staff Feb 10, 2020 11:29 AM

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Ashish Bhasin honoured with Network Head of the Year title; Divya Karani, dentsu X CEO, is Agency Head of the Year & Shamsuddin Jasani, Group MD - Isobar South Asia, Digital Agency Head of the Year

exchange4media Staff Aug 6, 2019 10:11 PM


In addition to leading DAN Entertainment & Sports, Nakamura will retain his role as Global President of dentsu X

exchange4media Staff Jul 30, 2019 5:24 PM

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APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff Jun 24, 2019 8:53 PM