Benetton India digital mandate goes to dentsu X-cubic

The mandate was earlier being handled by Wavemaker

e4m by exchange4media Staff
Updated: Jan 27, 2020 4:28 PM
Dentsux cubic

Benetton India has awarded its digital business to dX–cubic, the dentsu X agency, effective from January 2020. The erstwhile agency was Wavemaker, GroupM.

Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said, “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”

Divya Karani, Chief Executive Officer, dentsu X, said: “Yes, we are super excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street. We look forward to a productive and enduring partnership.”

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