Dentsu UK&I names Mike Florence as Chief Strategy & Planning Officer for media practice
Mike Florence has over two decades of experience in strategic planning, creative leadership, and digital innovation
by
Published: Oct 22, 2025 11:41 AM | 1 min read
Follow Us
- Mike Florence will join Dentsu UK&I as Chief Strategy & Planning Officer starting in early November, bringing over 20 years of experience in strategic planning and digital innovation.
- He will report to the Dentsu UK&I Media CEO and will be responsible for reshaping media planning across the company's agency brands, including Carat, iProspect, and Dentsu X.
- Shenda Loughnane, Global Brand President of dentsu X, praised Florence as a visionary strategist, emphasizing his unique skills in cultural insight and digital fluency.
- Florence has held leadership roles at agencies such as Gravity Road, PHD, and BrandTech Group, and most recently focused on AI-driven communications at Gravity Road.
Mike Florence will join Dentsu UK&I as Chief Strategy & Planning Officer, taking on the role from early November.
Florence brings over 20 years of experience in strategic planning, creative leadership, and digital innovation.
He will report directly to the Dentsu UK&I Media CEO and play a key role in reshaping media planning across the company’s agency brands, including Carat, iProspect, and Dentsu X.
“Florence is a visionary strategist whose ability to fuse cultural insight, digital fluency, and commercial acumen makes him uniquely suited to lead our planning craft into the future,” said Shenda Loughnane, Global Brand President dentsu X, and interimMedia CEO, dentsu UK&I. “His appointment marks a pivotal moment in our journey to modernise media planning and deliver greater value for our clients – and we’re thrilled to welcome him back to dentsu, where his career first began.”
Florence’s career includes leadership roles at agencies like Gravity Road, PHD, and BrandTech Group. Most recently, he spearheaded AI-driven communications and innovation at Gravity Road.
“Returning to where it all began to help build for a new era, at the most exciting time our industry has ever known, is an incredible opportunity. Media has never had more power to shape brands and culture and dentsu is ready to lead that change,” said Florence.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News