d
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
Kanchan Srivastava Jul 22, 2026 9:03 AM
In the absence of binding legislation, ad agencies are increasingly adopting self-regulation
Imran Fazal Jul 22, 2026 8:59 AM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Prior to joining Creator18, Khanduri served as Head of Growth at Xley
e4m Staff Jul 22, 2026 8:21 AM
Santra takes on the new role after serving as Creative Head at flutrr
e4m Staff Jul 22, 2026 8:17 AM
Prior to this, Rajiv Chhabria was with Sundaram Asset Management for 15 years
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment
e4m Staff Jul 21, 2026 7:43 PM
Shetty’s second term as CEO of Deloitte South Asia will begin on 1 April 2027
e4m Staff Jul 21, 2026 5:10 PM
Previously, he was associated with Meta, leading creator partnerships for APAC region and sports partnerships for India
e4m Staff Jul 21, 2026 4:51 PM
Mantri joins Axis Bank from Bandhan Bank, where he serves as Executive President and Chief Financial Officer
e4m Staff Jul 21, 2026 4:39 PM
AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the policy permits it to continue as a marketing tool
Imran Fazal Jul 21, 2026 4:31 PM
As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network
e4m Staff Jul 21, 2026 3:33 PM
S Brands brings KERATINplus, AlcoPlus, DeoPlus and Empress to Wipro Consumer Care's portfolio
e4m Staff Jul 21, 2026 2:58 PM
In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning
e4m Staff Jul 21, 2026 2:47 PM
Vikas Khanchandani has been associated with the network as an advisor and has played a strategic role in the growth of Dangal TV and the broader network
e4m Staff Jul 21, 2026 12:50 PM
The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach
e4m Staff Jul 21, 2026 12:09 PM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years
e4m Desk Jul 21, 2026 11:07 AM
The account will continue to be led out of Australia, with Maddison Keogh, Client Managing Partner, leading teams across the seven markets
e4m Staff Jul 21, 2026 10:48 AM
Thirumalai held the role of Senior Operations & Business Development Manager - Schbang Fluence & MMaximize at Schbang
e4m Desk Jul 21, 2026 10:37 AM
Prior to this, Sanaa Shaikh was with Bellator Group as Head of Marketing
e4m Desk Jul 21, 2026 10:29 AM
Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today
e4m Staff Jul 21, 2026 10:24 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Before joining Ashwin Sheth Group, he held senior positions at Nahar Group
e4m Staff Jul 21, 2026 9:24 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong
Aryendra Khan Jul 21, 2026 9:07 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR
Ganapathy Viswanathan Jul 21, 2026 8:27 AM
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
e4m Staff Jul 21, 2026 8:03 AM
Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation
e4m Staff Jul 20, 2026 8:40 PM
Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living
e4m Staff Jul 20, 2026 6:48 PM
Since joining iD Fresh Food in 2024, Rajat has played a key role in strengthening the company's India business
e4m Staff Jul 20, 2026 5:44 PM
Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy
e4m Staff Jul 20, 2026 4:30 PM
Kaun Banega Crorepati Season 18 will premiere on Monday, August 10 at 9.00PM exclusively on Sony Entertainment Television and Sony LIV
e4m Staff Jul 20, 2026 4:06 PM
Faisal Siddiqui has over 23 years of experience in television advertising sales and media management
e4m Staff Jul 20, 2026 4:04 PM
The two-year term will be effective January 1, 2027, subject to shareholders' approval
e4m Staff Jul 20, 2026 4:00 PM
Prior to his elevation, Elio Kassab held the role of Senior Strategy Manager at the company
Prior to this, Jhawar was with Godrej Consumer Products Limited for over 11 years
