d
Print?blur=25

Education, auto and services dominate print advertising, while jewellery, insurance, mutual funds and healthcare emerge among the fastest-growing categories

e4m Staff Sep 4, 2026 4:40 PM

sugar cosmtics?blur=25

Beauty brand’s revenue fell 20% in FY25, with FY26 estimates pointing to a further decline

e4m Staff Sep 4, 2026 4:23 PM

Dentsu IT probe widens: ‘Royalty pivot’, election and government campaigns under scanner?blur=25

e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe

Imran Fazal Sep 4, 2026 4:01 PM

Prashant Halbe Joins Pronto as New Head of Brand?blur=25

Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer

e4m Staff Sep 4, 2026 2:46 PM

Social Media?blur=25

The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online

e4m Staff Sep 4, 2026 2:18 PM

OpenAI launches GPT-6 Astra?blur=25

Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities

e4m Staff Sep 4, 2026 1:17 PM

Snapchat's Jayati Somani on Gen Z's Evolving Festive Shopping Trends?blur=25

Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment

e4m Staff Sep 4, 2026 1:12 PM

The Trade Desk Restructures, Reduces Workforce by 15% for Growth?blur=25

As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams

e4m Desk Sep 4, 2026 12:47 PM

Jennifer Creegan Joins Disney as Head of Marketing Technology & Operations?blur=25

Creegan joins The Walt Disney Company after a 27-year career at Microsoft

e4m Desk Sep 4, 2026 12:36 PM

Moksh Chopra Takes Charge as Taco Bell's Market Lead for Indian Subcontinent?blur=25

Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait

e4m Staff Sep 4, 2026 12:07 PM

Dhaval Patel?blur=25

Prior to this, he was with WPP Media as Associate Vice President, Marketplace and Partnerships, India

e4m Desk Sep 4, 2026 11:58 AM

Shivani Pachori?blur=25

She has been associated with Bharat Aluminium Company Limited for over 3 years.

e4m Desk Sep 4, 2026 11:52 AM

Sona Bahadur remembers Gloria Steinem?blur=25

Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life

e4m Staff Sep 4, 2026 11:35 AM

Raj Swaminathan?blur=25

Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media

e4m Desk Sep 4, 2026 11:03 AM

Warner Bros. Discovery to Close discovery+ App in India by 2026?blur=25

From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers

e4m Staff Sep 4, 2026 10:46 AM

VLCC Secures ₹110 Crore Funding from BlackSoil Capital for Expansion?blur=25

According to VLCC, the funding will help in expanding businesses across beauty, wellness and personal care

e4m Desk Sep 4, 2026 10:06 AM

Murugavel Janakiraman Highlights Trust in Building Brand Love?blur=25

Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more

e4m Staff Sep 4, 2026 9:33 AM

Real-Money Gaming Firms Seek GST Relief Before Key Council Meeting?blur=25

The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector

Imran Fazal Sep 4, 2026 9:24 AM

Vanshi Kotru Promoted to VP of Digital Acceptance at Mastercard EEMEA?blur=25

Kotru previously served as Director, Enablers and Digital Acceptance Partnerships - EEMEA

e4m Staff Sep 4, 2026 9:14 AM

India's Copyright Office Rules on AI-Generated Advertisements?blur=25

Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work

Shantanu David Sep 4, 2026 9:10 AM

Building Brand Love: Insights from Pitch CMO Summit 2023?blur=25

Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve

e4m Staff Sep 4, 2026 8:55 AM

Amitabh Pande Discusses 5 Key Shifts in Brand Building at CMO Summit?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced

e4m Staff Sep 4, 2026 8:55 AM

Pitch CMO Summit 2026?blur=25

In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it

e4m Staff Sep 4, 2026 8:42 AM

Lulu Group?blur=25

The brand won 11 metals for its outstanding work, creativity and innovation

e4m Desk Sep 3, 2026 10:22 PM

Bharat Media & Entertainment Group?blur=25

The agency won 21 metals including 6 golds, 7 silver metals and 8 bronze for its impressive work

e4m Desk Sep 3, 2026 10:21 PM

Nvidia's $13 Billion Acquisition of Hugging Face: A Game Changer in AI?blur=25

Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?

Shantanu David Sep 3, 2026 7:48 PM

Shahad Anand on the Impact of Context in Advertising Success?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention

e4m Staff Sep 3, 2026 5:36 PM

Abhishek Mehta Promoted to DGM of Digital Marketing at Dabur?blur=25

In his previous role with Dabur as Digital Marketing Lead, Mehta was leading Health Care, and Foods & Beverages verticals

e4m Desk Sep 3, 2026 4:53 PM

Jonathan Rigg Takes Helm as CEO of BitOasis Amid Growth Plans?blur=25

Rigg most recently served as Vice President, Commercial at Fuze Finance

e4m Staff Sep 3, 2026 4:45 PM

Gowthaman Ragothaman | Pitch CMO Summit 2026?blur=25

At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing

e4m Staff Sep 3, 2026 4:08 PM

Pushkar Jauhari Takes Helm as CEO of Kotak Alts Private Equity?blur=25

Pushkar Jauhari has nearly 25 years of experience in private equity, venture capital and public markets in India and Europe

e4m Staff Sep 3, 2026 4:00 PM

Masooma Sandeep?blur=25

Sandeep has been with Medtronic for over six years, moving through several senior communications leadership roles across geographies and business segments

e4m Staff Sep 3, 2026 3:18 PM

How Astrology Predicts Advertising's 30-Year Reinventions?blur=25

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them

Vikkramm Chandirramani Sep 3, 2026 2:56 PM

Priya Chandni?blur=25

She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas

e4m Staff Sep 3, 2026 2:32 PM

Experts Discuss How AI is Transforming Brand Building Strategies?blur=25

At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink

e4m Staff Sep 3, 2026 2:20 PM

Mehernaz Dalal Appointed CFO of Wingify to Drive Growth Strategy?blur=25

Dalal’s experience spans M&A, integrations, capital allocation, and business transformation

e4m Staff Sep 3, 2026 2:11 PM

Tukaram Mundhe?blur=25

The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies

Dr Annurag Batra Sep 3, 2026 12:53 PM

Oliver Kaye Appointed COO of Boldfit to Drive Growth Strategy?blur=25

He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others

e4m Staff Sep 3, 2026 12:52 PM

Raid?blur=25

Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation

Imran Fazal Sep 3, 2026 12:30 PM

Raid?blur=25

Dr Annurag Batra writes that agency investigations underscore the need to protect trust through strong governance, transparency and clear communication

Annurag Batra Sep 3, 2026 12:19 PM

Dentsu?blur=25

Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets

Imran Fazal Sep 3, 2026 12:16 PM

Britannia's Puneet Das?blur=25

At the Pitch CMO Summit 2026, the Britannia CMO emphasised that technology may enable brands, but it is deep cultural rootedness that turns them into ones people truly cherish

e4m Staff Sep 3, 2026 11:36 AM

Pizza Hut CEO Aaron Powell Steps Down Amid Major Leadership Shift?blur=25

Yum Brands, the parent company of Pizza Hut as well as KFC and Taco Bell, announced on September 1 that it had finalised the sale of the pizza business.

e4m Staff Sep 3, 2026 11:10 AM