Apart from a digital campaign, Onsitego has also launched in-store activation at partner stores of Vijay Sales, Croma and others

exchange4media Staff Nov 11, 2019 4:55 PM

Croma Watconsult?blur=25

The account will be managed by the agency’s Mumbai office

exchange4media Staff Aug 20, 2019 5:31 PM


Dimon Hu, CMO (Huawei Brand), Consumer Business Group, Huawei India, dismisses any conflict of interest being speculated between the two brands, as both cater to different segments

Dolly Mahayan Jul 29, 2019 11:24 AM


Industry experts who spoke to exchange4media feel that the spot scores on the craft level and gets the point across in a humorous way

Misbaah Mansuri Jul 18, 2018 8:52 AM


Expect even more serious marketing initiatives as Samsung will now look for dominant position in the country where it is presently ranked second with a market share of 26. 2 per cent

Ruhail Amin Jul 10, 2018 8:54 AM


The global wearable brand is confident of Versa's uptake in India which happens to be a key part of Asia Pacific strategy

exchange4media Staff May 10, 2018 8:54 AM


The imperative for re-imagining the future of retail has never been more pressing. CK Venkataraman addressed this at the recent Pitch CMO Summit in Mumbai

exchange4media Staff Mar 19, 2018 8:57 AM


New campaign promotes energy-saving inverter ACs; plants tree for every old AC brought in

exchange4media Staff Mar 10, 2018 8:08 AM


Premiering on the linear and digital platforms concurrently, the new series is co-presented by Micromax and Indian Motorcycle, powered by Denver

exchange4media Staff Dec 6, 2017 5:05 PM


The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

Venkata Susmita Biswas Oct 11, 2017 8:42 AM


The agency has been appointed by Honeywell India to build their air purifier business

exchange4media Staff Sep 13, 2017 2:54 PM


As Jio 4G phones hit the market, will other brands be able to sustain through the storm?

Ronald Menezes Aug 7, 2017 8:06 AM


Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

exchange4media Staff Jul 18, 2017 7:44 AM


Pal on how Micromax has revolutionised the smartphone industry in India and how it stands out from its competitors

Dolly Mahayan Jul 5, 2017 8:42 AM

Micromax ropes in Anil Kapoor as brand ambassador for its consumer electronics segment?blur=25

Micromax to roll out a 360-degree campaign with TVC, print, digital, and OTH advertisements

exchange4media Staff Apr 12, 2017 3:46 PM

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media?blur=25

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

exchange4media Staff Mar 2, 2017 8:28 AM

Parle Agro-CLA split affected industry gossip mongers more than Parle Agro or CLA - Raj Kurup?blur=25

Sajan Raj Kurup of Creativeland Asia talks with e4m about CLA’s work on Micromax, its expansion plans, staying away from Goafest, etc. Get the interview excerpts here!

Priyanka Mehra May 14, 2016 8:23 AM

Vernacular creativity, are we there yet??blur=25

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

E-tailers and retailers lock horns for fireworks in festive skies?blur=25

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

Croma reaches out to target group with 3D innovation?blur=25

Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to give a larger than life look to the range of products available

exchange4media Staff Jul 19, 2014 10:33 AM