Amit Agarwal appointed Chief Marketing Officer at Croma
In his new role, Amit will lead the company's marketing function across Private Label and ZipCare businesses
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Published: Aug 29, 2025 10:58 AM | 1 min read
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Amit Agarwal has been appointed as Chief Marketing Officer (CMO) at Croma. He shared the news of his new role through a LinkedIn post.
In his new role, Amit will lead the company's marketing function and accelerate growth across our Private Label and ZipCare businesses, the company said in a LinkedIn post.
“After an incredible year working with D2C startups, I’m thrilled to be returning to the corporate world. Excited to join Croma as Chief Marketing Officer & Business Head – Private Label and ZipCare”, the LinkedIn post read.
He further said, “The Tata Group's values and purpose deeply resonate with me, and this role lets me bring together my experience in brand, digital, and business building to empower consumers in their electronics journey”.
Prior to this, Agarwal was the Fractional CBO & Marketing Consultant - Digital First & D2C brands for multiple companies for a year.
With over 20 years of leadership experience at Google, Unilever, and GSK Consumer Healthcare, Amit brings deep expertise in traditional brand building and advanced digital marketing across FMCG, media, and technology sectors.
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