content

Brian Tellis, Director, Fountainhead Promotions & Events, delivered the keynote address on 'Building the greatest brand intellectual property'

exchange4media Staff 3 days ago

At Music.Inc. 2019, Katial, CEO, ZEE5 India, shared insights on the synonymity of OTT platforms, paywall and video platforms for music artist

exchange4media Staff 3 days ago

The streaming platform is bringing to you a special set of funny, relatable and exciting shows – all from the house of TVF

exchange4media Staff 1 week ago

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff 1 week ago

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza 11-June-2019

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan 11-June-2019

On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push

exchange4media Staff 10-June-2019

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff 07-June-2019

Embedded on the smartphone's screen, the gaming universe can now be accessed directly on screen zero

exchange4media Staff 06-June-2019

The partnership will curate an end-to-end content & monetization solution for broadcasters & OTT platforms

exchange4media Staff 06-June-2019

Apart from original content, the new entertainment section on ixigo platform will also stream trending content across categories such as music, movies, politics, sports, business for travellers

exchange4media Staff 04-June-2019

At its peak, traffic was flowing at 10x the normal volume during the election

exchange4media Staff 30-May-2019

iOptimise creates dynamic keywords and ad copies from client content management system

exchange4media Staff 30-May-2019

The platform has added TV shows, web originals, and films to enable its viewers in South India to enjoy a localised viewing experience

exchange4media Staff 29-May-2019

Gupta, Director, Kent Ro Systems Ltd talks about venturing into automotive security systems, the marketing strategy and more

Shweta Raaj Singh 27-May-2019

Expanded presence in digital content creation together with catalogue revenues contributed to the quarterly performance and enhanced year-on-year growth

exchange4media Staff 24-May-2019

The collaboration allows Paytm First subscribers access to Eros Now Plus services, which includes 12,000+ movies, TV shows, music, music videos, short-format content

exchange4media Staff 23-May-2019

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 23-May-2019

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani 21-May-2019

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T 16-May-2019

Advertisment

Advertisment

Advertisment

Advertisment