content

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 1 week ago

The investment from GoQuest Media Ventures will allow the Digibooster team to grow the business by utilizing GQMV’s network of clients, industry connections and employees

exchange4media Staff 1 week ago

Phoenix Content Studio is a digital content boutique entity that will cater to a client’s marketing objective

exchange4media Staff 1 week ago

As the AVOD OTT platform celebrates its third anniversary with 100+ billion minutes of watch time, it also announced a content line-up of 30+ VOOT Originals

exchange4media Staff 1 week ago

What Works will ideate and execute video content strategy across platforms in line with KKR’s other marketing plans

exchange4media Staff 29-March-2019

From ‘trending’ to ‘hot & viral’ to ‘gossips’, the platform has a dedicated corner for new-age content

exchange4media Staff 28-March-2019

Tarun Arora, CMO of Inshorts, talks about how the market still lags behind when it comes to being new and original

Rasika Kiran Upasani 25-March-2019

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 18-March-2019

As part of the partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across genres and languages

exchange4media Staff 04-March-2019

Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more

Anjali Thakur 28-February-2019

The new venture will be headed by Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series

exchange4media Staff 15-February-2019

Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments

Madhuwanti Saha and Anjali Thakur 18-January-2019

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff 15-January-2019

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe 11-January-2019

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas 07-January-2019

Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands

Bhavik Vora 04-January-2019

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas 29-December-2018

To initiate the campaign, Isobar created an interactive banner across relevant apps used by women that focus on areas pertaining to cooking, fitness, beauty and lifestyle

exchange4media Staff 15-December-2018

The acquisition will expand Cognizant Interactive’s digital content capabilities, adding video development and distribution

exchange4media Staff 12-December-2018