The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging

exchange4media Staff Aug 2, 2022 8:32 AM


Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

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The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram

Mansi Sharma Jul 11, 2022 8:31 AM

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Guest Column: Mahek Chhaya, Group Head – Strategy, Carat India, explores the growing fandom of independent content creators in India

Mahek Chhaya Jul 8, 2022 8:25 AM

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Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing

exchange4media Staff Jun 21, 2022 10:47 AM


According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM


The app has also introduced multilingual programming for its Originals

exchange4media Staff Jun 10, 2022 5:56 PM


Protiqe Mojoomdar, Founder Handyyman, speaks to e4m about the ABBYs win, finding his niche and delivering the concept of branding content to PSUs and foreign territories

exchange4media Staff Jun 7, 2022 4:16 PM

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Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum

Samridhi Katyal Jun 6, 2022 8:30 AM

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Sah will lead the expansion of the platform's content channels on YouTube

exchange4media Staff Jun 1, 2022 12:52 PM

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The winners were chosen on the basis of career history, creativity, innovation and new initiatives

exchange4media Staff May 31, 2022 8:36 PM

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Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

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The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects

exchange4media Staff May 31, 2022 8:28 AM


Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India

exchange4media Staff May 27, 2022 12:45 PM

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Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more

Sonam Saini May 25, 2022 8:35 AM