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Zulfia Waris?blur=25

Prior to this, Waris was VP-Product Head, Premium Head & Digital Networks at Discovery India

exchange4media Staff Apr 2, 2020 11:48 AM

Ali Hussein?blur=25

Ali Hussein, the CEO of Eros Now, speaks to e4m about his vision for the brand and how OTT platforms will maintain their momentum even after the corona crisis ends

Sonam Saini Apr 2, 2020 8:38 AM

aha?blur=25

The Telugu OTT platform has also launched two new web series Locked and SIN on Ugadi

exchange4media Staff Mar 30, 2020 2:06 PM

zoom?blur=25

Through a series of content formats, the initiative curates stories and experiences that make the most of being 'stuck'

exchange4media Staff Mar 30, 2020 12:24 PM

ShemarooMe and TCL?blur=25

With this association, TCL has added over 3,700 titles by ShemarooMe to its content platform

exchange4media Staff Mar 27, 2020 4:54 PM

Mansi Shrivastav?blur=25

Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand

Shikha Paliwal Mar 27, 2020 8:41 AM

Zee5 Be Calm Be Entertained?blur=25

As part of this initiative, ZEE5 will bring a slate of new original shows for its users to stream it across devices

exchange4media Staff Mar 27, 2020 12:00 AM

likee?blur=25

#FightCorona hashtag has been leading on the short video app, where creators have been educating viewers about the necessary precautions

exchange4media Staff Mar 26, 2020 10:00 PM

kiren rijuju?blur=25

The pay-TV platform will provide free access to Tata Sky Fitness with an aim to keep subscribers healthy and fit during COVID-19 outbreak

exchange4media Staff Mar 26, 2020 4:06 PM

Sportstar?blur=25

The fortnightly sports magazine also said that a free downloadable version of their current and upcoming issue will be available on their website

Simran Sabherwal Mar 26, 2020 8:28 AM

OTT?blur=25

These voluntary measures will be adopted immediately by all participants and will be in effect until April 14

exchange4media Staff Mar 25, 2020 12:52 PM

Eros now?blur=25

As part of the strategic partnership with NBCUniversal, all the content from Eros Now's Hollywood content partners will be presented to South Asian audiences under Eros Now Prime

exchange4media Staff Mar 24, 2020 9:13 AM

Chhandita Nambiar Helo?blur=25

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

OTT?blur=25

With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions

exchange4media Staff Mar 17, 2020 8:22 AM

Discovery?blur=25

Priced competitively with an introductory offer of Rs 299 per year, the app has been developed and curated specifically for India

exchange4media Staff Mar 16, 2020 1:59 PM

Likee Holi Ad?blur=25

With Likee’s virtual Holi celebrations, people enjoyed the festivities of Holi without any risk or fear, making it a truly ‘happy’ Holi for all

exchange4media Staff Mar 14, 2020 1:29 PM

ContentiQ Mind The (Age) Gap Report?blur=25

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

exchange4media Staff Mar 12, 2020 12:03 PM

Kareena Kapoor Khan?blur=25

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM

Hashtag Orange?blur=25

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM

twitter?blur=25

According to reports, the feature will let users upload ephemeral content that are up to 2 minutes and 20 seconds long

exchange4media Staff Mar 5, 2020 8:50 AM