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Nielsen and Taboola report

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences

exchange4media Staff 9 hours ago

IndigoMusic

IndigoMusic.com will be a melting pot of music, pop-culture, digital trends and content, specially designed for the Indian millennial

exchange4media Staff 1 day ago

Rainshine

Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream

exchange4media Staff Oct 14, 2019 11:44 AM

Online Marketing

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

Yogesh Manwani ZEE5 India

Manwani, Head AVOD, News & Stories, ZEE5 India, spoke about how a mobile-first approach is becoming 'mobile-only'

exchange4media Staff Oct 12, 2019 8:20 AM

Anuradha Gudur

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

Google

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Carvaan Mini Assamese

Carvaan Mini Legends - Assamese comes pre-loaded with 351 super hit songs and offers other power-packed features like AM/FM, Aux, Bluetooth and USB

exchange4media Staff Oct 1, 2019 3:31 PM

Dancing uncle is back

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

Nafisa Shaheen Oct 1, 2019 8:42 AM

Barri Rafferty

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

Tarun Katial Conclave

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Shankar Mahadevan Vodafone Play

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

MX Player Regional Originals

Adds Telugu MX Originals, Kalaham Madhuram & Beyond Breakup as well as two slice-of-life Marathi Originals, Pandu and Once A Year

exchange4media Staff Sep 23, 2019 2:26 PM

paidviewers

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

FlipkartZomato

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

Mother Dairy Safal Mixed Route Juice

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

SilverPush BetterButter

This foray into the media content space aims to strengthen the advertising business of SilverPush by providing a deeper penetration within the advertising value chain

exchange4media Staff Sep 18, 2019 4:30 PM

Vikas Chawla Social Beat

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM