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From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
e4m Staff Aug 21, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consistency required to qualify for monetisation
e4m Staff Aug 17, 2026 4:24 PM
Under the proposed system, users will be able to see when government authorities have sought the removal of posts or restrictions on particular accounts
e4m Staff Aug 17, 2026 10:58 AM
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat
Kanchan Srivastava Aug 17, 2026 8:48 AM
In an order dated Aug 13, NHRC took cognisance of a complaint alleging that pornographic sexually explicit material was being promoted through paid advertising on Meta platforms
e4m Staff Aug 14, 2026 6:24 PM
Its performance comes amid the continued shift of video consumption and advertising towards streaming and digitally distributed channels
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore
Imran Fazal Aug 12, 2026 9:17 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
Before joining Times Network, she was associated with Network18 Media & Investments
e4m Staff Aug 10, 2026 10:46 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift from content creation to IP ownership
Kanchan Srivastava Aug 6, 2026 9:31 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
The MIB also outlined the institutional mechanism it has established to tackle online film piracy
Imran Fazal Aug 5, 2026 12:31 PM
Ellison’s remarks came as a federal judge scheduled a March 2027 trial to hear antitrust challenges to the merger
The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms
The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year
e4m Staff Aug 4, 2026 12:51 PM
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23
e4m Staff Jul 31, 2026 4:49 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
Prior to this, Manoj Kothari was with GM Tea Packers Pvt. Ltd. - Tulsi Tea as General Manager Marketing
e4m Desk Jul 31, 2026 11:16 AM
Mamgain previously served as Managing Editor - Health & Lifestyle at Jagran New Media
e4m Staff Jul 31, 2026 8:25 AM
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
Gaurav Banerjee, MD & CEO, Sony Pictures Networks India, is the Jury Chair for the fifth edition of the awards
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Prior to joining Mint, Prabhakar Jha was the Chief Copy Editor at Associated Broadcasting Co. Pvt Ltd (TV9)
e4m Desk Jul 27, 2026 12:57 PM