cinema
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30 films annually
e4m Desk Aug 11, 2026 11:23 AM
The MIB has also reiterated the time slots during which PSA films can be shown in cinemas
e4m Staff Aug 10, 2026 12:49 PM
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
The MIB also outlined the institutional mechanism it has established to tackle online film piracy
Imran Fazal Aug 5, 2026 12:31 PM
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Sandhi Sarun Aug 3, 2026 9:03 AM
Created to mark India Today's Golden Jubilee, Eyewitness to a Nation captures the people, moments, and milestones that shaped modern India
e4m Staff Jul 29, 2026 1:40 PM
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Bhuvan Lall Jul 27, 2026 8:47 AM
Happy birthday to a woman who has repeatedly transformed bold ideas into enduring cultural milestones
e4m Staff Jul 25, 2026 8:18 AM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
Christopher Nolan's adaptation of Homer's epic transforms mythology into a poignant meditation on war, trauma, memory and the enduring search for home
e4m Staff Jul 20, 2026 9:44 AM
Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Sandipan Deb Jul 18, 2026 4:28 PM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
e4m Staff Jun 30, 2026 9:23 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
According to an advisory issued by the CBC on June 24, the current empanelment will remain valid till December 31, 2026
e4m Staff Jun 26, 2026 1:13 PM
Adwani brings over two decades of experience in cinema exhibition and entertainment, including 14 years with Miraj Cinemas
e4m Staff Jun 19, 2026 10:19 AM
The industry veteran took charge as the Managing Director of Miraj Cinemas in May 2025
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Shalinee Mishra Jun 1, 2026 9:01 AM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster
Shalinee Mishra May 19, 2026 9:13 AM
From LinkedIn boardrooms to Reddit rabbit holes, the film industry has rewritten the rules of audience engagement — and there is no going back
Shalinee Mishra May 16, 2026 9:50 AM
This transaction grants Dhingra full ownership and control of the company, with immediate effect
e4m Staff Mar 27, 2026 9:22 PM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Films like ‘KGF Chapter 2’, ‘Pushpa’ & ‘Kantara’ have driven similar spikes in cinema advertising demand, and industry observers believe ‘Dhurandhar: The Revenge’ could match or exceed that trajectory
Shalinee Mishra Mar 20, 2026 8:44 AM
Under the new provisions, offenders may face imprisonment from three months to three years, along with fines starting at Rs 3 lakh and extending up to 5% of the film’s audited gross production cost
e4m Staff Mar 18, 2026 3:42 PM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
From Hotstar’s merger with JioCinema to the Netflix–Warner deal, surge in micro-dramas and regional content, and India’s ban on adult apps, 2025 did reset the OTT playbook
Kanchan Srivastava Dec 23, 2025 9:08 AM
CBFC certified nearly 72,000 films in last five years while upholding creative freedom
e4m Staff Dec 12, 2025 4:21 PM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 20, 2025 6:02 PM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
The collaboration, which is set to extend into 2026, promises to bring the "colour, music, and emotional storytelling" of Indian cinema to audiences across more than 190 countries
How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust
Soumya Gawri Oct 11, 2025 1:14 PM
Priti Adani, Chairperson of the Adani Foundation, will accompany Adani during the visit
e4m Staff Oct 7, 2025 10:55 AM
Guest Column: Anup Chandrasekharan, COO – Regional of IN10 Media, reflects on Malayalam icon Mohanlal’s enduring cinematic legacy as he is set to be conferred with the Dadasaheb Phalke Award
Anup Chandrasekharan Sep 22, 2025 9:02 AM
The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films
Soumya Gawri Aug 19, 2025 8:22 AM
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
e4m Staff Jul 14, 2025 3:46 PM
The event, held on June 27, celebrated the best of Kannada cinema from the year 2024
e4m Staff Jul 1, 2025 10:42 AM
Scheduled for June 13, 2025, in Chennai, the Ananda Vikatan Cinema Awards will honour the finest voices and visionaries who have defined Tamil cinema over the past year
e4m Staff Jun 12, 2025 12:45 PM
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%
Aditi Gupta May 29, 2025 8:44 AM
