cinema
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
e4m Staff Jun 30, 2026 9:23 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
According to an advisory issued by the CBC on June 24, the current empanelment will remain valid till December 31, 2026
e4m Staff Jun 26, 2026 1:13 PM
Adwani brings over two decades of experience in cinema exhibition and entertainment, including 14 years with Miraj Cinemas
e4m Staff Jun 19, 2026 10:19 AM
The industry veteran took charge as the Managing Director of Miraj Cinemas in May 2025
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Shalinee Mishra Jun 1, 2026 9:01 AM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster
Shalinee Mishra May 19, 2026 9:13 AM
From LinkedIn boardrooms to Reddit rabbit holes, the film industry has rewritten the rules of audience engagement — and there is no going back
Shalinee Mishra May 16, 2026 9:50 AM
This transaction grants Dhingra full ownership and control of the company, with immediate effect
e4m Staff Mar 27, 2026 9:22 PM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Films like ‘KGF Chapter 2’, ‘Pushpa’ & ‘Kantara’ have driven similar spikes in cinema advertising demand, and industry observers believe ‘Dhurandhar: The Revenge’ could match or exceed that trajectory
Shalinee Mishra Mar 20, 2026 8:44 AM
Under the new provisions, offenders may face imprisonment from three months to three years, along with fines starting at Rs 3 lakh and extending up to 5% of the film’s audited gross production cost
e4m Staff Mar 18, 2026 3:42 PM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
From Hotstar’s merger with JioCinema to the Netflix–Warner deal, surge in micro-dramas and regional content, and India’s ban on adult apps, 2025 did reset the OTT playbook
Kanchan Srivastava Dec 23, 2025 9:08 AM
CBFC certified nearly 72,000 films in last five years while upholding creative freedom
e4m Staff Dec 12, 2025 4:21 PM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 20, 2025 6:02 PM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
The collaboration, which is set to extend into 2026, promises to bring the "colour, music, and emotional storytelling" of Indian cinema to audiences across more than 190 countries
How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust
Soumya Gawri Oct 11, 2025 1:14 PM
Priti Adani, Chairperson of the Adani Foundation, will accompany Adani during the visit
e4m Staff Oct 7, 2025 10:55 AM
Guest Column: Anup Chandrasekharan, COO – Regional of IN10 Media, reflects on Malayalam icon Mohanlal’s enduring cinematic legacy as he is set to be conferred with the Dadasaheb Phalke Award
Anup Chandrasekharan Sep 22, 2025 9:02 AM
The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films
Soumya Gawri Aug 19, 2025 8:22 AM
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
e4m Staff Jul 14, 2025 3:46 PM
The event, held on June 27, celebrated the best of Kannada cinema from the year 2024
e4m Staff Jul 1, 2025 10:42 AM
Scheduled for June 13, 2025, in Chennai, the Ananda Vikatan Cinema Awards will honour the finest voices and visionaries who have defined Tamil cinema over the past year
e4m Staff Jun 12, 2025 12:45 PM
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%
Aditi Gupta May 29, 2025 8:44 AM
Capping movie ticket prices boosts footfalls and the value of cinema ad inventory, but the operational costs of premium experiences remain a challenge for multiplexes
Jagruti Verma Mar 28, 2025 9:16 AM
Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now command between Rs 3.5 to Rs 7 crore for each endorsement
Jagruti Verma Mar 17, 2025 9:36 AM
As the veteran actor turns a year older today, we take a look at his journey
While a section of moviegoers say they are losing leisure time to excessive promotional content, industry studies say viewers also acknowledge the influence of cinema ads on purchase decisions
Jagruti Verma Feb 28, 2025 8:44 AM
42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights into the underutilised medium
Jagruti Verma Feb 21, 2025 8:58 AM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM
On average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership, the GroupM report states
e4m Staff Feb 19, 2025 12:54 PM
Reacting to the complaint, PVR said they have not engaged in any unfair trade practices and have always adhered to legal and regulatory requirements
e4m Desk Feb 19, 2025 12:43 PM
Content available for free. But for those looking for uninterrupted viewing, subscription plans start at Rs 149
e4m Staff Feb 14, 2025 7:47 AM
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
e4m Staff Feb 12, 2025 4:27 PM
Starting 14th February on live on the JioStar Network i.e. Star Sports and Disney+ Hotstar, Season 3 of TATA WPL offers a dynamic mix of platform scale and innovative advertising solutions
NATIVE CONTENT Feb 12, 2025 11:34 AM
With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
Tasmayee Laha Roy Feb 5, 2025 8:15 AM
The show accumulated 5.6 billion views across various social media platforms
The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer behaviour