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Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
Guest Column: Veteran adman Prabhakar Mundkur explains why quiet firing may protect short-term optics, but can damage long-term culture
Prabhakar Mundkur May 7, 2026 9:33 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on why constant criticism strengthens the market leader—and weakens the challenger
Prabhakar Mundkur May 5, 2026 9:54 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity
Prabhakar Mundkur Apr 28, 2026 12:27 PM
Guest Column: Veteran adman Prabhakar Mundkur shares how the enduring power of Sachin Tendulkar remains one of the most fascinating studies in Indian branding
Prabhakar Mundkur Apr 24, 2026 10:31 AM
Guest Column: Adman Prabhakar Mundkur writes how Hephzibah Pathak represents ‘something that cannot be manufactured through restructuring - cultural continuity’
Prabhakar Mundkur Apr 21, 2026 8:25 AM
Guest Column: Veteran adman Prabhakar Mundkur shines light on the widening gap between how communication works today and how regulation chooses to define it
Prabhakar Mundkur Apr 20, 2026 7:06 PM
Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations
Prabhakar Mundkur Apr 13, 2026 8:44 AM
Guest Column: Veteran adman Prabhakar Mundkur writes how WPP’s leadership choice will shape the future direction of creativity in India
Prabhakar Mundkur Apr 10, 2026 5:42 PM
Guest Column: Veteran adman Prabhakar Mundkur explores why some people seem to take pleasure in seeing a giant stumble, even when that giant helped build their careers, reputations and wealth
Prabhakar Mundkur Mar 14, 2026 9:43 AM
Prior to this, Prabhakar was the General Manager, Head of Media and Digital Marketing at the company
e4m Desk Mar 11, 2026 10:25 AM
Rashii Prabhakar has held leadership roles at INNOCEAN India, Saregama India, among others
e4m Staff Mar 10, 2026 6:54 PM
Guest Column: Veteran adman Prabhakar Mundkur explains how performance-based remuneration aligns incentives, but it also redistributes risk
Prabhakar Mundkur Mar 9, 2026 10:29 AM
Guest Column: Veteran adman Prabhakar Mundkur reflects on the reported Wondrlab-Madison World deal
Prabhakar Mundkur Mar 3, 2026 2:34 PM
Guest Column: Veteran adman Prabhakar Mundkur explores how agency networks are evolving from holding companies to integrated, platform-driven brands
Prabhakar Mundkur Feb 27, 2026 8:39 AM
Manu Bhaker is the first Indian woman shooter to win an Olympic medal
e4m Staff Feb 20, 2026 1:06 PM
Guest Column: Veteran adman Prabhakar Mundkur says WPP’s move to bring Ogilvy, VML and AKQA under a unified creative structure is a strategic response to forces reshaping the communications industry
Prabhakar Mundkur Feb 10, 2026 10:51 AM
Guest Column: Veteran adman Prabhakar Mundkur examines why advertising today is not in crisis, but in a hurry, and what brands must do to restore meaning
Prabhakar Mundkur Feb 2, 2026 7:58 AM
Binoy Prabhakar recently stepped down from his position as Chief Content Officer at Hindustan Times Digital
e4m Staff Jan 29, 2026 6:47 PM
The leadership changes coincide with the exit of Chief Content Officer Binoy Prabhakar, with Paras Sharma appointed Business Head for Live Hindustan
Chehneet Kaur Jan 14, 2026 2:24 PM
Guest Column: Veteran adman Prabhakar Mundkur writes on how the past half-decade has been a slow shakedown for the advertising industry, but 2025 felt like the year it hit bedrock
Prabhakar Mundkur Dec 30, 2025 5:19 PM
Guest Column: Veteran adman Prabhakar Mundkur writes on how Bill Bernbach build a legacy that transcends generations and mergers
Prabhakar Mundkur Dec 4, 2025 10:02 AM
Guest Column: Veteran adman Prabhakar Mundkur deep dives into the history of acquisitions and mergers of the advertising industry
Prabhakar Mundkur Dec 3, 2025 9:37 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on how the Omnicom-IPG merger will reshape the very architecture of global advertising
Prabhakar Mundkur Dec 2, 2025 11:59 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on the Omnicom–IPG merger buzz, a move poised to redraw power lines across the advertising landscape
Prabhakar Mundkur Nov 24, 2025 3:41 PM
Guest Column: Veteran adman Prabhakar Mundkur shares insights on the in-house agency model
Prabhakar Mundkur Nov 10, 2025 9:14 AM
Prabhakar Tiwari of Project Drone paid tribute to advertising legend Piyush Pandey, reflecting on his legacy
e4m Staff Oct 24, 2025 5:46 PM
Veteran adman Prabhakar Mundkur writes on why ad agencies could be looking at diversifying into consulting
Prabhakar Mundkur Oct 9, 2025 9:37 AM
Prabhakaran was earlier the Chief Cluster Officer of South and West (Linear & OTT)
e4m Staff Sep 17, 2025 6:14 PM
Veteran adman Prabhakar Mundkur writes on Japan's advertising giants and the Dentsu–Hakuhodo duopoly
Prabhakar Mundkur Sep 11, 2025 10:49 AM
Guest Column: Prabhakar Mundkur, a veteran advertising professional, musician and commentator, remembers Diwan Arun Nanda
Prabhakar Mundkur Sep 8, 2025 9:08 AM
Project Drone aims to bridge critical gaps in India's wealth management ecosystem by offering intelligent, technology-led solutions
e4m Staff Jul 1, 2025 11:17 AM
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
Soumya Gawri & Sunidhi Vijay Apr 8, 2025 2:50 PM
The other four nominees were golfer Aditi Ashok, shooter Avani Lekhara, cricketer Smriti Mandhana and wrestler Vinesh Phogat
e4m Staff Feb 18, 2025 4:11 PM
Prabhakar Tiwari was associated with the fintech company for nearly 6 years
At e4m Screenage 2024, Angel One’s Prabhakar Tiwari shared insights on leveraging AI, data-driven strategies, and app store optimization to drive user engagement, retention and sustainable growth
Barun Prabhakar joins from Liberty Shoes where he helped revitalise the brand with youth-centric campaigns
Nick Fox to replace Prabhakar Raghavan who will take on the role of Chief Technologist
e4m Desk Oct 18, 2024 11:43 AM
These athletes will share exclusive content, behind-the-scenes, and training regimes through these new mediums too
e4m Staff Sep 17, 2024 3:55 PM
Bhaker's recent outstanding performances at the Paris 2024 Olympics cement her place as a symbol of precision, resilience and focus, the company said
e4m Staff Sep 16, 2024 9:56 AM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
e4m Staff Aug 12, 2024 4:37 PM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
