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The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
The Deputy Chief Minister of Uttar Pradesh said journalism in the current era has changed significantly, with a new generation entering the field through mobile platforms
e4m Staff Jun 8, 2026 10:55 AM
The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence
Imran Fazal Jun 5, 2026 8:49 AM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
Asawari Sathaye joined OPPI in 2021 as Director – Communications and Patient Advocacy
e4m Staff May 29, 2026 8:38 AM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
In a LinkedIn post, Founder & CEO Prasad Shejale shared that LS Digital’s growth has been driven by a willingness to adapt before change became mainstream
e4m Staff May 26, 2026 4:02 PM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
In an interview, Srinivasan Swamy says that the festival’s real purpose has always been equal parts celebration, networking, and learning
Imran Fazal May 18, 2026 12:25 PM
Veteran industry leader Srinivasan Swamy lays out why he believes Goafest still matters — and what must evolve for it to stay relevant in the years ahead
Imran Fazal May 18, 2026 12:13 PM
Dheeraj Nagpal has over 15 years of experience across growth, biz strategy and consumer businesses, while Madhur Acharya has over 12 years of experience in scaling digital-first consumer brands
e4m Staff May 13, 2026 4:20 PM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
Neeta Nair, Editor of IMPACT Magazine, in conversation with Amer Jaleel, Co-Founder and Chairman of Curativity with Aarti Srinivasan, Chief Creative Officer and Anand Krishna, Chief Growth Officer
Neeta Nair May 12, 2026 8:49 AM
Vempati takes over the charge from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Imran Fazal May 6, 2026 1:35 PM
Tests conducted in presence of officials from Wireless Planning and Coordination Wing, Telecom Engineering Centre, Department of Science and Technology, MeitY, MIB, Prasar Bharati, & Tejas Networks
Imran Fazal May 5, 2026 8:40 AM
In a wide-ranging conversation with Dr. Annurag Batra, Prasanth Kumar, CEO of WPP Media South Asia, lays out how consumer shifts, AI acceleration and outcome-driven models are reshaping media services
e4m Staff Apr 29, 2026 9:13 AM
NASA’s interactive tool uses real-world landscapes to form letters, prompting brands and users to create and share personalised visuals
Vaishnavi Deshpande Apr 28, 2026 1:09 PM
Prior to this appointment, Pramod Kumar Singh held a key role at Prasar Bharati
e4m Staff Apr 27, 2026 9:06 AM
As per the official notification, the upgrade introduces enhanced EPG services, including structured genre-based channel categorisation, Logical Channel Numbering & landing page integration
Imran Fazal Apr 24, 2026 12:18 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
The AI Governance and Economic Group will be chaired by Ashwini Vaishnaw with Jitin Prasada
e4m Staff Apr 18, 2026 7:22 AM
The pubcaster has introduced revenue sharing, sponsored and gratis models to boost monetisation opportunities across 50 clusters nationwide
Imran Fazal Apr 15, 2026 8:52 AM
Srinivasan Swamy, AAAI Chief and Executive Group Chairman of RK Swamy, also cautioned against the proliferation of multiple measurement systems
Imran Fazal Apr 14, 2026 10:19 AM
Kumar's term will initially be for three years or until further orders, whichever is earlier
e4m Staff Apr 13, 2026 9:20 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches
Imran Fazal Apr 11, 2026 8:37 AM
Most recently, Prasad served as Chief Technology Officer & Head of Product and AI at Verve Group Inc
e4m Staff Apr 9, 2026 12:56 PM
Dinesh Kumar Srinivasan Srinivasan has previously held leadership roles at Britannia, GSK Consumer Healthcare, Microsoft among others
e4m Staff Apr 9, 2026 10:48 AM
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Vaishnavi Deshpande Apr 7, 2026 1:34 PM
The public broadcaster's sanctioned strength stands at 45,791; only 15,193 people are in position — a vacancy rate of 66.8% — yet establishment expenses remain single largest cost head at ₹2,775 cr
e4m Staff Apr 3, 2026 12:18 PM
The disclosures indicate that while the broadcaster’s financial performance has improved in terms of revenue and surplus generation, it continues to carry significant legacy obligations
Imran Fazal Apr 3, 2026 8:39 AM
Within the commercial revenue mix, DD Free Dish has outpaced traditional income streams such as advertising, sponsored programming and sale of archival content
Imran Fazal Apr 3, 2026 8:28 AM
As per industry estimates, India's mid-tier influencers bag ₹2-3 cr a year in brand deals & subscriptions, a stark contrast to WAVES OTT’s FY25 earnings - as revealed in the pubcaster’s Annual Report
Imran Fazal Apr 3, 2026 8:07 AM
AIDCF has also cautioned broadcasters against potential non-compliance, stating that participation in the WAVES platform could put them at risk of breaching the conditions of downlinking permissions
Imran Fazal Mar 25, 2026 12:05 PM
Jitin Prasada, Union Minister of State for Ministry of Commerce & Industry and Ministry of Electronics & Information Technology, will be the chief guest of the event
e4m Staff Mar 21, 2026 4:46 PM
AIDCF has submitted that onboarding linear channels on an OTT platform would effectively require broadcasters to supply signal decoders to an entity not permitted under the guidelines
e4m Staff Mar 19, 2026 4:15 PM
Basantani, has over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra and Infosys Technologies
e4m Staff Mar 19, 2026 2:41 PM
Once an occasional beach purchase, it is now an everyday skincare essential, with brands competing for consumer trust. Industry experts note a shift toward substantiated claims amid rising scrutiny
Shalinee Mishra Mar 17, 2026 8:45 AM
Pooja Asar is the Head of Marketing, Tata Passenger Electric Mobility Limited
e4m Staff Mar 13, 2026 11:44 AM
Prasanna Raghav recently resigned from Associated Broadcasting Company Pvt. Ltd. (TV9 Network), where he served as SVP & Head of Branded Content
e4m Staff Mar 11, 2026 12:22 PM
Prasanna Raghav has previously worked with Zee Media, The Times of India, The Indian Express, and other organisations
e4m Staff Mar 10, 2026 5:43 PM








