asa
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The development comes after e4m reported that Swamy had been nominated and elected by the AAAI board to replace Shashi Sinha on the BARC board
e4m Staff Aug 14, 2026 6:46 PM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
The government also said representations and grievances submitted by casual assignees are examined on merit
Imran Fazal Aug 12, 2026 12:47 PM
Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore
Imran Fazal Aug 12, 2026 9:17 AM
The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations
Imran Fazal Aug 12, 2026 8:36 AM
She brings over a decade of experience across digital marketing, corporate storytelling, brand strategy and media relations
e4m Staff Aug 11, 2026 4:48 PM
Wasan joins the Johnnie Walker maker after a nearly 28-year career at Procter & Gamble
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
However, the govt stated that 7 complaints relating to appointments had been received against the pubcaster from applicants
Imran Fazal Aug 5, 2026 12:40 PM
The fresh capital will expand GetVantage's committed financing capacity beyond Rs 700 crore while accelerating its evolution into an AI-native Capital Gateway
The company is looking for a PR partner to build narratives across business, trade and consumer media, while also exploring newer channels and unconventional ideas to amplify key messages
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem
Snigdha Anand Aug 3, 2026 8:32 AM
He previously served as APAC Chief Strategy Officer at IPG Mediabrands
e4m Staff Jul 29, 2026 8:26 AM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
Suresh Kumar C has been associated with the company for over 33 years
e4m Staff Jul 22, 2026 12:09 PM
With the latest infusion, the company's total funding has reached Rs 47 crore
e4m Staff Jul 16, 2026 5:03 PM
The auction will allocate vacant MPEG-4 slots for the period August 1, 2026, to March 31, 2027
e4m Staff Jul 16, 2026 2:01 PM
Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk
e4m Desk Jul 15, 2026 11:43 AM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer
e4m Staff Jul 14, 2026 1:05 PM
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
e4m Staff Jul 14, 2026 11:02 AM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
The public broadcaster said the project is intended to transform underutilised public land into revenue-generating advertising assets
Imran Fazal Jul 13, 2026 8:14 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications
According to sources familiar with the matter, he is expected to begin a new professional assignment during the first week of July
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Veteran industry leader Srinivasan Swamy remembers Ashok Kumar Das as a visionary leader whose integrity, innovation and mentorship helped shape India's modern market research industry
Srinivasan Swamy Jun 26, 2026 8:19 PM
The omission means that the event will no longer automatically qualify for mandatory sharing with Prasar Bharati under the national importance framework
Imran Fazal Jun 25, 2026 11:09 AM
This expansion targets India’s growing nutraceuticals market, which is currently valued at over Rs 16,000 crore+
e4m Staff Jun 24, 2026 1:11 PM
The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance
Imran Fazal Jun 24, 2026 12:57 PM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
The Deputy Chief Minister of Uttar Pradesh said journalism in the current era has changed significantly, with a new generation entering the field through mobile platforms
e4m Staff Jun 8, 2026 10:55 AM
The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence
Imran Fazal Jun 5, 2026 8:49 AM
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
Asawari Sathaye joined OPPI in 2021 as Director – Communications and Patient Advocacy
e4m Staff May 29, 2026 8:38 AM
Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026