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Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza 08-February-2019

With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri 31-January-2019

The film has been new film conceptualized by BBDO. It urges mothers to be the changemakers of the society and hence relook at the way they raise their sons

exchange4media Staff 27-January-2019

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri 19-July-2018

The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman 19-June-2018

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri 14-June-2018

Ariel has been endorsing the cause of equality within the household through its #ShareTheLoad campaign since 2015, which has been its most rewarded and prestigious movement on social equality.

exchange4media Staff 16-May-2018

It is the second consecutive year that Ariel has held the top spot

exchange4media Staff 26-February-2018

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan 06-November-2017

MediaCom won four golds and one bronze, making it the highest awarded agency from India

exchange4media Staff 25-March-2017

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

exchange4media Staff 23-January-2017

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas 04-January-2017

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff 06-December-2016

BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load', P&G's laundry detergent brand Ariel Matic which used the issue of whose responsibility it is to do the laundry to highlight the wider problem of gender inequality, encouraging Indian men to 'Share The Load'

exchange4media Staff 04-November-2016

With strong international expert recognition and big wins at Industry Awards, the campaign is this year’s most recognized Indian campaign at Cannes.

exchange4media Staff 03-August-2016

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes 25-July-2016

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy 25-July-2016

BBDO Mumbai has been shortlisted for Ariel Matic's 'Dads#ShareThe Load' campaign for its client Procter & Gamble India

exchange4media Staff 25-June-2016

BBDO India bagged the bronze metal for Ariel Matic's 'Dads#ShareThe Load' campaign for Procter & Gamble

exchange4media Staff 25-June-2016

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy 29-February-2016

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