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The film was shared on social media by Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, R Ashwin, Mayanti Langer and others

exchange4media Staff Jun 10, 2019 7:51 PM

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The ad urges fans to keep their lucky jersey that they wore while watching 2011 final match sans stains

exchange4media Staff Jun 10, 2019 1:27 PM

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South Star Nikki Galrani has been roped in to promote the campaign which has already got 73 million views

exchange4media Staff Jun 4, 2019 3:05 PM

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Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers

Noel Dsouza Feb 8, 2019 8:58 AM

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With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri Jan 31, 2019 8:24 AM

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The film has been new film conceptualized by BBDO. It urges mothers to be the changemakers of the society and hence relook at the way they raise their sons

exchange4media Staff Jan 27, 2019 10:00 AM

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With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri Jul 19, 2018 8:54 AM

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The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman Jun 19, 2018 2:56 PM

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After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

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Ariel has been endorsing the cause of equality within the household through its #ShareTheLoad campaign since 2015, which has been its most rewarded and prestigious movement on social equality.

exchange4media Staff May 16, 2018 5:43 PM

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It is the second consecutive year that Ariel has held the top spot

exchange4media Staff Feb 26, 2018 2:21 PM

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Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

MediaCom India is Agency of the Year at Festival of Media Asia?blur=25

MediaCom won four golds and one bronze, making it the highest awarded agency from India

exchange4media Staff Mar 25, 2017 8:19 AM

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year?blur=25

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

exchange4media Staff Jan 23, 2017 7:48 AM

Rewind 2016: Advertising campaigns that broke social stereotypes?blur=25

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas Jan 4, 2017 9:02 AM

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares?blur=25

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff Dec 6, 2016 8:11 AM

BBDO India wins Grand Prix at Warc Prize for Asian Strategy 2016?blur=25

BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load', P&G's laundry detergent brand Ariel Matic which used the issue of whose responsibility it is to do the laundry to highlight the wider problem of gender inequality, encouraging Indian men to 'Share The Load'

exchange4media Staff Nov 4, 2016 8:34 AM

2.1 million men pledge support for Ariel India’s Dads#ShareTheLoad campaign?blur=25

With strong international expert recognition and big wins at Industry Awards, the campaign is this year’s most recognized Indian campaign at Cannes.

exchange4media Staff Aug 3, 2016 8:08 AM

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list?blur=25

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%?blur=25

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM