ants
Each warrant has been priced at ₹8.50 and will be convertible into one equity share of the company, taking the total fundraise to a maximum of approximately ₹119 crore
e4m Staff May 19, 2026 9:48 AM
Under this new mandate, Curativity will spearhead the brand’s creative strategy
e4m Staff Apr 28, 2026 10:55 AM
The account is currently handled by Dentsu, which is also part of the pitch
Neeta Nair Apr 24, 2026 10:15 AM
He was earlier the COO of Yum Brands (KFC, Pizza Hut), Morocco & Kazakhstan.
e4m Staff Apr 15, 2026 5:41 PM
The IPL 2026 clash drew attention for key performances and several on-field moments
Vaishnavi Deshpande Apr 10, 2026 1:45 PM
Shares of food delivery platforms such as Swiggy and Eternal have reportedly come under pressure after reports of LPG shortages disrupting restaurant operations across several cities
Pooja Yadav Mar 13, 2026 8:49 AM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 24, 2026 8:59 AM
With modern design, enhanced safety features and multiple powertrains, the Sierra targets India’s fast-growing mid-size SUV segment
Vaishnavi Deshpande Nov 26, 2025 2:22 PM
One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
Anuja Jain Oct 6, 2025 8:22 AM
Guest Column: Krishna Iyer, Director of Marketing at MullenLowe Lintas Group, on how AI assistants—more than search algorithms—are now shaping the content we consume
Krishna Iyer Sep 22, 2025 9:10 AM
Anu Sehgal, Founder of Digital Mill Consultants, discusses the growing concerns surrounding the rise of AI
Anu Sehgal Sep 12, 2025 1:32 PM
Industry leaders to share India’s RISE Story over the next 25 years, as we build towards Viksit Bharat 2047
The initiative is focused on teaming up with MSMEs and founder-led businesses
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, talks about how ‘brands don’t just sell products; they sell a piece of their founder’s soul’
Gargi Sarkar Jul 18, 2025 3:27 PM
Industry professionals discuss what today’s RFP process looks like, where it’s falling short, and what changes are necessary to make it more effective and equitable for all stakeholders
Ritika Upmanyu Jul 16, 2025 6:56 PM
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
e4m Staff Jan 23, 2025 3:19 PM
With the help of this campaign, the brand aims to position itself as the first choice of new moms
e4m Staff Jan 2, 2025 12:16 PM
Q-commerce platforms have emerged as disruptors for leaders like Amazon and Flipkart, which collectively reported an ad revenue of over Rs 11,000 crore
Aditi Gupta Dec 12, 2024 9:29 AM
Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters
Shantanu David Nov 26, 2024 9:12 AM
The company can now market, promote & lease PT Telkomsat C-band satellite in India
e4m Staff Nov 25, 2024 1:28 PM
The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere
e4m Staff Sep 30, 2024 4:19 PM
Merrill Pereyra will be succeeded by Rohan Pewekar as the next MD of Pizza Hut India
e4m Staff Sep 23, 2024 5:40 PM
The tech giants have been ordered to repay taxes and fines amounting to $14.3 billion
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
e4m Staff May 23, 2024 4:47 PM
Dangal TV will have its logo presence on the Jersey of Lucknow Super Giants’ players.
e4m Staff Mar 28, 2024 7:18 PM
The event celebrated exceptional achievements in various categories, recognizing the outstanding contributions made by chefs, restaurateurs, and culinary establishments
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
e4m Staff Feb 27, 2024 10:31 AM
The Gujarat Giants started its journey in 2017 with the slogan ‘Garjega Gujarat’
e4m Staff Nov 30, 2023 1:38 PM
Good Ants Media aims to redefine storytelling, sparking transformation in narrative craft and audience engagement
e4m Staff Nov 21, 2023 1:50 PM
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
e4m Staff Oct 31, 2023 4:59 PM
The campaign comprises three TVCs aimed at car, bike and truck owners
e4m Staff Oct 19, 2023 3:36 PM
These companies will be taxed for their services in the Online Information Database Access and Retrieval category
e4m Staff Sep 28, 2023 10:43 AM
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
exchange4media Staff Sep 4, 2023 12:03 PM
The brand film is set to premiere during the 2023 ICC World Test Championship
exchange4media Staff Jul 5, 2023 2:27 PM
RA combines strategic vision and creative expertise to redefine brand narratives
exchange4media Staff May 23, 2023 11:12 AM
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign
Nilanjana Basu May 23, 2023 8:45 AM
The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran
exchange4media Staff Apr 24, 2023 2:15 PM
Highlights from Public Relations Consultants Association of India’s SPRINT 2022-23
exchange4media Staff Apr 7, 2023 10:31 AM
Lucknow Super Giants players will flaunt Somany’s logo on the helmet and cap
exchange4media Staff Apr 3, 2023 10:41 AM
Lucknow Super Giants will flaunt Somany’s logo on the helmet and caps
exchange4media Staff Mar 31, 2023 4:17 PM
Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey
exchange4media Staff Mar 22, 2023 1:16 PM
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
Nilanjana Basu Dec 19, 2022 8:42 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 5, 2022 7:15 AM
Marshall has joined as Senior Director to lead its Public Relations & Advisory arm
exchange4media Staff Nov 2, 2022 2:56 PM