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Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Desk May 29, 2026 12:29 PM
Prior to joining KKR, Parekh was associated with Welspun One, where she served as Head of Corporate Communications and Public Relations
e4m Staff May 29, 2026 11:46 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh
e4m Staff May 28, 2026 5:29 PM
Saugata Basuray is currently the Wholetime Director and Interim Chief Executive Officer of Castrol India
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels
Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits
e4m Staff May 27, 2026 7:32 PM
Organised by BW Facility Management, the summit will witness participation from 40+ dynamic leaders and industry experts
e4m Staff May 27, 2026 7:29 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed trust, credibility and the growing role of communication capital in shaping resilient brands
e4m Staff May 27, 2026 2:51 PM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Mihir Ranjan served as the Managing Editor at the Hindi news network
e4m Staff May 26, 2026 10:45 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
Narayanan noted that despite reform recommendations made by the Telecom Regulatory Authority of India nearly eight months ago, implementation has remained elusive
e4m Staff May 22, 2026 6:56 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’
Ganapathy Viswanathan May 22, 2026 3:45 PM
Prior to this role, Kapil spent over 12 years at Ford Motor Company, where he served as Head of Communications, India
e4m Staff May 22, 2026 2:04 PM
The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact
e4m Staff May 22, 2026 1:57 PM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Anand was most recently at Tata Starbucks where she served as Chief Financial Officer
e4m Staff May 18, 2026 3:31 PM
Previously, Tiwary worked with organisations including Crescent Group, Dentsu and Omnicom Media Group, among others
e4m Staff May 18, 2026 1:48 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Ganapathy Viswanathan May 18, 2026 8:10 AM
He will succeed Bernie Stefan, who is moving to a new global role within the Nestlé Group
e4m Staff May 16, 2026 1:36 PM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff May 16, 2026 8:44 AM
Vishwanath Kannan brings over 15 years’ experience in marketing and brand strategy
e4m Staff May 16, 2026 7:40 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how PR drives visibility while Comms ensures consistency, credibility, and alignment across brands
Ganapathy Viswanathan May 15, 2026 10:42 AM
Kishen Ramaswamy has over 14 years of experience across aviation, technology, hospitality and luxury sectors
e4m Staff May 14, 2026 12:08 PM
Prior to her promotion, Kritika Saluja held the role of Senior Paid Media Manager
As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing
e4m Staff May 13, 2026 12:57 PM