ad-rev
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy
Aryendra Khan Jun 24, 2026 8:54 AM
WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December
e4m Staff Jun 16, 2026 8:33 AM
The company’s consolidated total revenue has increased 4% YoY to Rs nearly 590 crore
e4m Staff May 11, 2026 1:09 PM
While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues driven by CTV, the gains were offset by continued softness in linear TV advtg
Aditi Gupta Apr 27, 2026 9:19 AM
According to an initial report by eMarketer, Meta’s “net” global digital ad revenue will reach about $243.46 billion in 2026, slightly ahead of Google’s $239.54 billion
Shantanu David Apr 14, 2026 9:16 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
With cash-driven gaming revenues drying up, the industry has pivoted sharply towards free-to-play formats monetised through advertising, brand partnerships and data-driven engagement models
Imran Fazal Apr 2, 2026 9:10 AM
Three films, three everyday anxieties, and one quiet argument for why millions of Indians reach for the Astrotalk app
Aryendra Khan Mar 30, 2026 9:55 AM
The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to
Aryendra Khan Mar 30, 2026 9:18 AM
Prior to this, Tejas Soni was with Zee Media Corporation Limited as Revenue Head- HSM and regional cluster – News
Apple’s ‘Shot on iPhone 17 Pro’ film blends live-action and stop-motion craft to tell a moving Chinese New Year story, and wins top honours at ONE Asia
Aryendra Khan Mar 5, 2026 8:41 AM
The AI tag signals a broader attempt to formalise disclosure standards as synthetic media becomes more common across social platforms
e4m Staff Mar 2, 2026 10:28 AM
According to the latest WARC Media Platform Insights report, Netflix’s advertising revenue surpassed $1.5 billion in 2025
e4m Staff Feb 24, 2026 7:58 PM
From tyres that refuse to skid to a masala soda that has never left our hearts, here are a few ads that caught our attention this week
Aryendra Khan Feb 21, 2026 8:42 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
While the network has seen a marginal rise in income for Q3 FY26, profit has dropped 11%
As part of the strategy, Punit Goenka has announced the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective today
e4m Staff Feb 3, 2026 11:18 AM
Sandeep Mehrotra was previously Head of Advertisement Sales - Network Channels at Culver Max Entertainment
He will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI
e4m Staff Jan 16, 2026 11:37 AM
As we wrap up the second week of 2026, we look back at the brand campaigns that stood out this week
Aryendra Khan Jan 10, 2026 8:06 AM
Air India launches a new five-film brand campaign capturing real traveller reactions as the airline enters 2026 with refurbished cabins, new aircraft, upgraded lounges and modern digital experiences
e4m Staff Dec 12, 2025 3:36 PM
BirlaNu releases its ‘Every Home is a Castle’ ad film, spotlighting the emotional pride of home-building while marking a bold tech-forward shift for the brand
Aryendra Khan Dec 9, 2025 2:27 PM
The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver
Sunidhi Vijay Dec 5, 2025 9:00 AM
Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter
Aditi Gupta Nov 26, 2025 9:01 AM
ZEEL’s total revenue stands at Rs 1,995 crore, down from Rs 2,034 crore in the corresponding quarter last year
e4m Staff Oct 16, 2025 4:59 PM
The advertising revenues of Amazon and Flipkart have outpaced their overall marketplace growth, reveal financial reports
Kanchan Srivastava Oct 7, 2025 8:50 AM
A sneak peek at how Cadbury's 1994 cricket commercial turned uninhibited celebration into a cultural phenomenon, and why its 2021 remake hit another century
Aryendra Khan Sep 12, 2025 9:27 AM
Marking a milestone with just 1,500 units, Škoda blends exclusivity and emotion as its anniversary ad film wins hearts with the story of ‘Doda,’ a car seen as family
Aryendra Khan Aug 21, 2025 8:08 AM
As per industry estimates, the ban on real-money gaming ads threatens ₹10,000+ crore in spends and could reshape digital and sports marketing
Anuja Jain and Aryendra Khan Aug 20, 2025 9:29 AM
From serving food to serving purpose, Zomato’s new black-and-white campaigns trade cheer for grit, redefining ‘hustle’ as the brand’s boldest flavour yet
Aryendra Khan Aug 20, 2025 8:09 AM
Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage
Anuja Jain Aug 15, 2025 1:30 PM
As per industry estimates, Reddit’s ad revenue will touch $1.8 bn in 2025; Indian marketers in tech, real estate, and entertainment exploring the platform for performance marketing, brand storytelling
Sunidhi Vijay Aug 11, 2025 8:54 AM
TV news broadcasters have cited subdued advertising and lack of election-related revenues as reasons for lackluster revenue figures
Chehneet Kaur Aug 8, 2025 9:35 AM
For the quarter ending June 30, Amazon reported net sales of nearly $168 billion, up 13% per cent from same period last year
Instead of depending on television alone, Zee is now building what it calls “complete customized solutions” for advertisers that go beyond just selling airtime
Aditi Gupta Jul 18, 2025 4:33 PM
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
Soumya Gawri Jul 4, 2025 3:27 PM
As per MAGNA's report, search advertising will continue to command 15% share of India’s total AdEx
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
Soumya Gawri Jul 3, 2025 8:04 AM
The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
e4m Staff Jun 21, 2025 8:43 AM
WPP Media’s earlier projection was 7.7%; report cites economic uncertainty delaying ad spends
e4m Staff Jun 11, 2025 10:14 AM
We break down a diverse mix of ads of various industries to see which ones nailed it and which fell short
Soumya Gawri May 24, 2025 8:11 AM
According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
e4m Staff May 21, 2025 1:43 PM
Even more notably, profit after tax (PAT) surged at a CAGR of 38% during the same period, reaching Rs 3,710 million in FY25 from Rs 1,426 million in FY22
Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year
The corporation's revenue from advertising has decreased by 7% to $881 million from the same quarter last FY
e4m Staff Apr 25, 2025 2:23 PM
Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic route, less horsepower, more heartstrings
Soumya Gawri Apr 24, 2025 9:29 AM
At just 83 seconds, the spot makes a strong emotional and strategic case for the humble yet dependable fixed deposit, through the lens of everyday familial experiences
Soumya Gawri Apr 22, 2025 10:13 AM
In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper regional traction
Tasmayee Laha Roy and Chehneet Kaur Apr 21, 2025 8:49 AM