ad-market
She has held senior roles at organizations such as TikTok (Bytedance), Weber Shandwick, Alibaba Group, and Danube Group, with her early career at Blinkit and India Today
e4m Staff May 19, 2026 1:37 PM
Goel has over a decade of experience in scaling startups and new-age platforms
e4m Staff May 11, 2026 7:13 PM
Anuj Saraf has over a decade of experience in brand building and strategic marketing across insurance and consumer-facing sectors
e4m Staff Apr 15, 2026 1:58 PM
Prior to this, Tushar Taneja was with McCain Foods as Category Planning Manager
e4m Desk Apr 15, 2026 12:40 PM
Ameya Velankar previously served as Head of Marketing India & South Asia at Uber
Mayur Chandak will be leading the marketing for Lighthouse Learning Group's Pre-K division
Gaurav Rajput has over two decades of leadership experience across banking, financial services and media
Pitch Madison Advertising Report (PMAR) 2026 will be launched on February 24, in Mumbai
e4m Staff Feb 18, 2026 9:13 AM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Kanchan Srivastava Jan 27, 2026 8:43 AM
Prior to joining Coach, Arjoon Bose served as Global Chief Marketing & Digital Officer at Bel
e4m Staff Jan 15, 2026 3:15 PM
Gagan Mangal held the role of Lead, Marketing Communications & Press at Volkswagen India
e4m Staff Jan 10, 2026 6:20 PM
Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to distinguish genuine impact from recycled or low-quality traffic
Shantanu David Dec 17, 2025 9:00 AM
Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day
Aditi Gupta Dec 15, 2025 9:10 AM
The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets
e4m Staff Nov 19, 2025 9:09 AM
Currently serving as Business Executive Officer (BEO) – Cereals, Sethuraman has been with Nestlé India since 2011
Mobile-first strategies, video consumption, and vernacular storytelling to drive India’s ₹1 lakh crore ad industry into its next growth phase, the report mentions
e4m Staff Aug 26, 2025 1:36 PM
Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and intermediary commissions—has thrown brand marketers into a spiral of recalibration
Shantanu David May 12, 2025 9:09 AM
As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts
Shantanu David Apr 24, 2025 9:14 AM
By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states
The dentsu global ad spend forecast report highlights that digital is expected to see a projected increase of 9% in 2025 to reach $513 billion
e4m Staff Dec 4, 2024 12:37 PM
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
Kanchan Srivastava Jul 13, 2023 8:51 AM
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Nilanjana Basu Jul 4, 2023 9:18 AM
The report also says that the outlook for the global advertising market in 2024 is growth at 4.7% to $762.5 billion
exchange4media Staff Jun 12, 2023 11:44 AM
Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
exchange4media Staff May 23, 2022 9:01 AM
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Mansi Sharma Jan 6, 2022 9:02 AM
IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report
exchange4media Staff Feb 13, 2020 5:12 PM