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France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
Ambrish Kumar Singh has been re-designated as EVP and Head of Sales & Sales Enablement-99acres, while Bhisham Dhingra has been re-designated as Head of Sales, Strategy and Client Delivery-Shiksha
e4m Staff Apr 14, 2026 7:26 PM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
At the 2026 India-France Innovation Forum, French President Emmanuel Macron highlighted a number of Indian-origin leaders heading some of the world’s most prominent companies
e4m Staff Feb 18, 2026 4:16 PM
Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for brands to decide between macro and micro influencers
Shalinee Mishra Feb 6, 2026 8:48 AM
Prior to joining Coach, Arjoon Bose served as Global Chief Marketing & Digital Officer at Bel
e4m Staff Jan 15, 2026 3:15 PM
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
As per media reports, Lauren Schultz will succeed Alistair Macrow as CEO on September 1
e4m Desk Aug 22, 2025 11:18 AM
Guest Column: Puravansh Maitreya, Head of Marketing at Lava International Limited, says creator creativity and cost must align with business goals in today’s evolving marketing landscape
Puravansh Maitreya Jul 4, 2025 12:34 PM
The space has reportedly been bought at under-construction Kalpataru Infinia office and commercial development
e4m Staff Apr 22, 2025 12:35 PM
The Lodha brothers have formally outlined the independent use of their respective brand identities. Macrotech retains ‘Lodha’ Brand, HoABL remains with Abhinandan
e4m Staff Apr 14, 2025 4:17 PM
AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending
Tasmayee Laha Roy Nov 5, 2024 9:06 AM
Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players
Shalinee Mishra Oct 10, 2024 9:17 AM
The finding has been shared in a Meta report which also states that over half of this year’s festive season shoppers expect to shop more through e- commerce platforms
e4m Staff Oct 7, 2024 12:00 PM
The campaign, conceptualised in-house, aims to promote the platform’s Ratings, Reviews & Price features
e4m Staff Jul 18, 2024 1:47 PM
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead, share industry players
Shantanu David Jul 7, 2023 9:01 AM
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
exchange4media Staff Feb 24, 2023 9:00 AM
The campaign highlights the ‘Insights’ feature that helps users make an informed property decision
exchange4media Staff Feb 11, 2023 8:47 AM
The brand has launched the campaign across social media channels
exchange4media Staff May 16, 2022 12:38 PM
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Mansi Sharma Feb 4, 2022 8:30 AM
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
exchange4media Staff Jul 20, 2021 8:33 AM
Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24
exchange4media Staff Feb 28, 2021 6:00 PM
The Just a Story Away campaign encapsulates the passion for storytelling and lauds creators from around the world
exchange4media Staff Sep 12, 2020 10:05 AM
Macrow, who has been with McDonald’s since 2007, will be responsible for developing the global menu strategy, marketing functions & training programmes
exchange4media Staff Jun 10, 2020 8:24 AM
The streaming giant’s Rs 5 promotional offer is for new users but not for all of them
Shikha Paliwal Feb 24, 2020 7:14 AM