Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.
Most of the music channels underwent rebranding and content revamp in 2009, introducing a fresh infusion of music and reality shows. And it appears that it has worked out well for the music channels. What next in 2010? exchange4media finds out from some key players in the music genre.