Zinger Burger

Moksh Chopra, Chief Marketing Officer, KFC India, tells us about taking the offbeat marketing route and more

Dolly Mahayan Aug 22, 2019 8:17 AM


Buzzinga, a 360-degree digital marketing agency, will be managing the brand's digital persona 

exchange4media Staff Jul 31, 2019 3:15 PM


The line-up of films includes titles like ‘Men in Black’, ‘Amazing Spider-Man 2’, ‘Iron Man 3’, ‘Ant-Man’ and ‘Transformers’

exchange4media Staff Apr 3, 2019 11:02 AM


Amway India’s latest innovation offers effective germ protection, with the benefit of gentle nourishment and moisturization by Aloe Vera

exchange4media Staff Apr 2, 2019 7:45 PM

adarsh munjal

Munjal, popularly known as The Big Bhookad on the web, in his last role was the Creative Director at MSL Group India

exchange4media Staff Feb 19, 2019 2:12 PM


The Zee Family Pack offers 23 channels now at an attractive launch offer of only Rs. 39* per month

exchange4media Staff Jan 17, 2019 11:20 AM

Four of the 6 nominated shows in ‘Outstanding Reality-Competition Program’ category at 2018 Emmy Awards are shows that air on AXN in India

exchange4media Staff Jul 23, 2018 3:51 PM

ZingHR will also now offer its clients Zeta’s digital employee benefits solutions

exchange4media Staff Jun 30, 2017 1:48 PM

Zing ropes in Shraddha Kapoor as brand ambassador

Zing’s new campaign puts the individuality of today’s youth under the spotlight.

exchange4media Staff Jul 13, 2016 6:58 PM

Zing launches new talk show Bad Company; Season 6 of Pyaar Tune Kya Kiya begins airing

The talk show will feature actors from the television industry and will be hosted by Vikas Gupta

exchange4media Staff Oct 7, 2015 4:29 PM

Premieres are biggest perception drivers for movie channels: Saurabh Yagnik

Saurabh Yagnik, EVP & Business Head, Sony PIX talks about the premiere of The Amazing Spider-Man 2, the upcoming movie line-up of Sony PIX, plans around newly acquired Star Wars franchise and more

Collin Furtado Feb 20, 2015 8:50 AM

Our three-pronged strategy ensures we stay ahead of the competition: Saurabh Yagnik

With 8 to 9 players in the Hollywood movie genre and movies changing hands due to the business structure with studios in Hollywood it was important to not be a blind spot for consumers, says Saurabh Yagnik, EVP & Business Head, Sony PIX

Collin Furtado Jul 11, 2014 8:25 AM

Dish TV targets regional markets with new brand Zing

Zing has been specially conceptualised and customised keeping in mind new regional viewers that are moving over to the digital platform, with content for the Bengali audiences

exchange4media Staff Mar 6, 2014 7:54 AM

Youth Quotient: "You need not be the first to be the best in social media"

Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla

Abhinna Shreshtha Feb 26, 2014 8:25 AM

Times Now honours unsung heroes at Amazing Indians Awards

In association with Mahindra Rise, Times Now honoured the nation’s most amazing people who have achieved great laurels through courage & unrelenting spirit

exchange4media Staff Feb 17, 2012 8:48 AM

Percept Profile’s Buzzinga bags social media mandate for 42nd Intl Film Fest

Close on the heels of Percept Profile being appointed as the Public Relations partner for the 42nd International Film Festival of India, the agency’s social media division, Buzzinga, has bagged the social media mandate for the mega film event.

exchange4media Staff Nov 17, 2011 7:58 AM

Fragmentation of a niche: a music dilemma – content or commodity...

Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.

Noor Fathima Warsia Sep 12, 2011 8:29 AM

Experiment, consolidate: 2010 promises another busy year for music channels

Most of the music channels underwent rebranding and content revamp in 2009, introducing a fresh infusion of music and reality shows. And it appears that it has worked out well for the music channels. What next in 2010? exchange4media finds out from some key players in the music genre.

Khushboo Tanna Mar 3, 2010 7:36 AM