wellness
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
She most recently served as India Head - Vitamins, Minerals and Supplements at Hindustan Unilever
e4m Staff Aug 24, 2026 4:38 PM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026
Imran Fazal Aug 12, 2026 5:16 PM
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
At e4m TechManch 2026, Mayank Bathwal, CEO of Aditya Birla Health Insurance, outlines why hyper personalization, preventive care & digitally enabled wellness will shape the future of health insurance
e4m Staff Jul 28, 2026 5:26 PM
Raghu Krishnan has assumed the role of President & CEO – Knowledge Business and Chief Editor
e4m Staff Jul 20, 2026 1:55 PM
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
Prior to this appointment, Gupta served at Marico Limited for nearly four years
e4m Staff Jun 22, 2026 3:01 PM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 16, 2026 3:43 PM
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Nupur Gurbaxani Jun 16, 2026 1:46 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate wellness, harmony, and evolution
e4m Staff May 23, 2026 3:53 PM
Prior to his promotion, Abhishek held the role of General Manager – Marketing
e4m Desk Apr 14, 2026 11:38 AM
The awards capture the true spirit of World Health Day by shining light on the impactful ideas that encourage people to live healthier, more mindful lives
Prior to joining Zydus Wellness, Anand spent seven years at Wavemaker
e4m Staff Mar 17, 2026 2:33 PM
While AI is moving healthcare discovery from transactional comparison toward deeper interpretation, players are acknowledging shifts in how discovery behaves in high-intent health categories
Shantanu David Feb 17, 2026 8:52 AM
The appointment is supported with the launch of ‘Thoda Plan, Thoda Complan’ campaign
Prior to this, Varman was Head, Media & Digital Marketing at Zydus Wellness
e4m Staff Jan 23, 2026 1:11 PM
The launch comes at a time when protein consumption is becoming mainstream
e4m Staff Jan 21, 2026 1:08 PM
Himalaya Wellness and RCB Women’s team come together to launch ‘Remember Her Face’ campaign
e4m Staff Jan 16, 2026 3:49 PM
The partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns
Makwana joins Vadilal from Zydus Wellness, where he was the Category Head
e4m Staff Dec 17, 2025 2:51 PM
Hersh Bhandari has over three decades of experience across media, content strategy, operations and management
e4m Staff Nov 25, 2025 12:10 PM
This World Mental Health Day, we explore how agencies and in-house teams are making mental health a priority and showing that success and wellbeing can go hand in hand
Ritika Upmanyu Oct 10, 2025 7:05 PM
The collaboration creates a new subscription category to transform fitness and wellness accessibility for millions
e4m Staff Oct 10, 2025 5:31 PM
Varsha Chainani’s new venture will focus on empowering leaders and professionals to find clarity, confidence, and renewed purpose during times of personal and professional transition
e4m Staff Oct 6, 2025 12:52 PM
For many brands, advertising is no longer just about transactions—it’s about building meaningful connections, empowering consumers with knowledge, and creating relevance in everyday life
Pooja Yadav Oct 1, 2025 8:51 AM
Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shares how Himalaya is blending tradition, science, and digital storytelling to stay relevant in a Gen Z-first world
Anushka Roy Choudhary and Ananya Patil Sep 16, 2025 7:51 AM
Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback
Taniya Pandey Sep 15, 2025 8:43 AM
This sonic trigger aims to re-establish Complan’s presence in the fast, functional landscape of Q-commerce
e4m Staff Sep 10, 2025 7:09 PM
Industry leaders emphasise that the focus has shifted from whether to adopt AI to how it can be implemented responsibly—balancing innovation with empathy to preserve the trust at the core
Sunidhi Vijay Aug 22, 2025 8:40 AM
Creator-led content and events inspire long-term customer relationships as in the health and wellness space what truly matters is trust, credibility, and awareness, share industry players
Sunidhi Vijay Aug 7, 2025 8:34 AM
Khurshed Dordi brings 30+ years of global leadership to guide Truworth’s strategic growth
At the e4m Health & Wellness Conference 2025, founders and CXOs of leading D2C health brands shared how they are using tech-backed transparency, bold design, and culturally rooted storytelling
e4m Staff Jul 29, 2025 12:44 PM
At the e4m Health & Wellness Conference 2025, top minds from across the healthcare and marketing ecosystem unpacked how artificial intelligence is reshaping wellness, blending scale with sensitivity
e4m Staff Jul 29, 2025 12:43 PM
Vikas Bansi, Business Director of the OTX Division at Himalaya Wellness Company, on innovation, personalisation and the future of preventive wellness
Ananya Patil Jul 29, 2025 9:05 AM
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a health movement”
e4m Staff Jul 28, 2025 1:56 PM
A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy-driven messaging to emotionally resonant, trust-based narratives
e4m Staff Jul 28, 2025 12:42 PM
At the e4m Health & Wellness Marketing Conference 2025, creators and clinicians explored how Gen Z is redefining wellness into a lifestyle movement
e4m Staff Jul 28, 2025 10:41 AM