In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future

exchange4media Staff Aug 12, 2022 8:35 AM

ad volume?blur=25

The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21

Sonam Saini Jun 11, 2021 9:09 AM

TV First?blur=25

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

diwali shopping?blur=25

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season

Simran Sabherwal Nov 4, 2020 8:33 AM


The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front

exchange4media Staff Jul 19, 2020 10:00 AM


The campaign, which has been co-created with Gajraj Rao, is a new chapter in the Voltas’ Maha Adjustable story and maintains its quirky tone

exchange4media Staff May 9, 2020 10:14 AM

Manvendra Singh Rathore?blur=25

Rathore has earlier been associated with organisations like DSport, Ten Sports Network, Times Internet and most recently Voltas Beko

exchange4media Staff Mar 11, 2020 2:53 PM

The Sunday Paradox?blur=25

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM


Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM


Kapoor has been with Voltas since March 2018 and has worked with other home appliance makers like Blue Star, LG and Samsung

exchange4media Staff Jul 23, 2019 3:16 PM


Voltas Adjustable Inverter AC comes with the option to adjust the tonnage, Superdry mode, CO2 reduction, PM 2.5 filtration and other features

exchange4media Staff May 27, 2019 7:01 PM


New Voltas AC ad has an ‘Unwanted Atithi’ who wants Mr Murthy’s newest possession all to himself

exchange4media Staff May 10, 2018 10:11 AM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL?blur=25

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

Voltas has the highest brand equity in cooling and comfort appliances: Pradeep Bakshi, President & COO Voltas?blur=25

Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star ACs” on March 15 in New Delhi

Vernika Awal Mar 16, 2016 7:59 AM

What are advertisers doing while HT-TOI are fighting??blur=25

As two leading dailies fight over readership numbers, we find out what marketers think of the ongoing war and how they decide where to advertise

Abid Hasan May 14, 2015 7:57 AM

Ogilvy Mumbai named APAC Effie Agency of the Year 2015?blur=25

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

exchange4media Staff Apr 13, 2015 8:45 AM