viva
Harshit Agrawal has over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors
e4m Staff Mar 11, 2026 12:24 PM
Guest Column: Vinit Kapahi, Chief Marketing Officer at Aviva India, explains how policy renewal is one of the few moments when a brand naturally reconnects with the customer
Vinit Kapahi Mar 11, 2026 8:26 AM
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Vaishnavi Deshpande Jan 16, 2026 5:55 PM
UK insurer Aviva has named Saatchi & Saatchi as its new creative partner following a multi-agency review, ending a long-standing relationship with Adam & Eve/DDB, as per global reports
e4m Staff Dec 24, 2025 8:55 AM
Guest Column: Vinit Kapahi, Chief Marketing Officer, Aviva India Life Insurance, writes on why empathy isn’t just a marketing strategy but the emotional anchor that rebuilds trust
Vinit Kapahi Dec 11, 2025 8:57 AM
Mahalingam has been associated with Aviva since July 2020, serving as an Independent Director on the Board
Anil Kapoor's appeal cuts across demographics and generations, making him one of the most adaptable and media savvy celebs for brands to associate with
Soumya Gawri Dec 24, 2024 9:04 AM
Anil Kapoor plays triple role, embodying a Viva ACP expert and two distinct customers to highlight the brand's versatility
'Anil Kapoor is an apt reflection of Viva’s core values—versatility, reliability, and innovation,' said the company
e4m Staff Oct 21, 2024 2:19 PM
Kevin Vaz, Head of Network Entertainment channels, Disney Star, talks about the growth of 'Ravivaar With Star Parivaar' and what makes it click with the audiences and advertisers
exchange4media Staff Aug 25, 2022 8:21 AM
The wholesome Sunday prime time non-fiction show has its sponsoring brands beaming ear-to-ear. Here’s why…
exchange4media Staff Aug 22, 2022 4:04 PM
The show is currently leading the pack of non-fiction studio content in the Hindi GEC space with way higher ratings and audience reach
exchange4media Staff Aug 20, 2022 1:13 PM
She succeeds Mohit Burman, who served as the Chairperson for over 14 years, and will continue as non-executive Director
exchange4media Staff Aug 10, 2022 12:53 PM
In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format
exchange4media Staff Aug 6, 2022 9:29 AM
Rath is currently the CEO of Prudential Myanmar Life Insurance
exchange4media Staff Jul 4, 2022 4:49 PM
Before joining Indigo Consulting, Tandon worked at Comviva Technologies where she led Digital Marketing and Employer Branding Practices
exchange4media Staff May 9, 2022 8:54 AM
Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government
Rasika Kiran Upasani Dec 31, 2021 8:55 AM
At Comviva, he was Head of Global Subscription Revenue & Ad-Tech — MENA, SEA & SAARC
exchange4media Staff Oct 11, 2021 12:53 PM
She will be responsible for strategic planning, treasury, and financial performance management
exchange4media Staff Aug 18, 2021 12:59 PM
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved
Vinit Kapahi Jun 30, 2021 2:03 PM
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Noel Dsouza Feb 12, 2021 8:53 AM
An eminent panel will converge virtually to discuss which facets of ‘Bharat’ will steer the economic recovery
exchange4media Staff Jan 13, 2021 8:52 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
India Revival Mission conducts a series of curated initiatives through discourses and deliberations with global visionaries, key policymakers, influencers and corporate leaders
exchange4media Staff Aug 4, 2020 2:31 PM
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis
Anjali Malhotra May 12, 2020 8:46 AM
The campaign has been created in partnership with Creativeland and has been rolled out on Facebook, YouTube, Twitter and Instagram, along with OOH and radio
exchange4media Staff Mar 3, 2020 2:41 PM
Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more
Nafisa Shaheen Feb 17, 2020 12:39 PM
Produced by The Natural Studios and Banijay Asia, Into The Wild with Bear Grylls is inspired by wilderness survival series Man Vs Wild
exchange4media Staff Jan 29, 2020 1:52 PM
Karia will be responsible for strategic planning, treasury and financial performance management
exchange4media Staff Jan 23, 2020 11:14 AM