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Aviva India has appointed Harshit Agrawal as its new Head of Marketing. In this role, he will lead the company’s marketing activities and work on strengthening the brand while improving customer engagement.
Harshit brings more than 16 years of experience in marketing, brand building, and digital transformation. He has worked across the financial services and advertising sectors during his career.
Before joining Aviva India, he held important roles at Clix Capital and Muthoot Blue. In these positions, he led several initiatives aimed at increasing brand visibility, promoting digital adoption, and improving customer interaction.
Earlier in his career, Harshit also worked with agencies such as BC Web Wise and Dentsu Webchutney, where he contributed to integrated marketing strategies for various brands.
In his new role at Aviva India, Harshit will focus on strengthening the company’s brand positioning, creating stronger connections with customers, and launching innovative marketing initiatives that support the organisation’s growth plans.
Speaking about the appointment, Asit Rath, Managing Director and CEO of Aviva India, said the company is currently undergoing a transformation to become a more progressive and customer-focused brand. He added that Harshit’s experience will help enhance Aviva’s marketing capabilities and support its vision of becoming a future-ready organisation.
Harshit Agrawal said that Aviva has always been known as a forward-thinking company that continuously evolves through innovation and new ideas. He added that he looks forward to building campaigns that connect strongly with customers, strengthen the brand, and support Aviva’s approach of moving from protection to prevention while driving trust, engagement, and long-term growth.