Anil Kapoor roped in as Viva's first-ever brand ambassador

Viva, a manufacturer and supplier of aluminium composite panels (ACP), has announced the appointment of actor Anil Kapoor as its first-ever brand ambassador. This is a major milestone for the ACP industry, positioning Viva as the first brand to collaborate with a national and international celebrity of Kapoor's calibre. "The actor’s iconic persona and versatile career reflect the same spirit of innovation and dynamic energy that has defined Viva ACP’s journey in revolutionizing architectural design," said the company.

Commenting on this milestone collaboration, Prakash Jain, CMD at Viva ACP, said, “We are thrilled to welcome Mr. Anil Kapoor to the Viva family. His unparalleled success, both in India and internationally, mirrors our commitment to excellence and our vision to take Indian innovation to the global stage. Together, we aim to inspire new perspectives in cladding design and underscore the limitless potential of aluminium composite panels. This collaboration will elevate Viva’s reach, empowering architects and designers to create extraordinary spaces.”

"Anil Kapoor, known for his enduring charm and adaptability, is an apt reflection of Viva’s core values—versatility, reliability, and innovation. As the face of Viva ACP, Kapoor will champion the brand’s mission to make cladding solutions more accessible and stylish, while also promoting sustainability and advanced technology in the building sector," said the company in a press release. 

Speaking about his new role as the brand ambassador for Viva ACP, Anil Kapoor, Actor, shared, “Partnering with Viva ACP is a unique opportunity for me to associate with a brand that exemplifies innovation and durability. I’m impressed with their forward-thinking approach towards cladding and their ability to redefine spaces with cutting-edge designs. Viva ACP’s products represent a perfect balance of aesthetics and functionality, and I’m excited to be part of a brand that’s making a significant impact in both the national and international markets.”