us-advertising
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will focus on strategic initiatives and driving the agency’s next phase of growth
e4m Staff Apr 28, 2026 12:20 PM
The campaign has been conceptualised and executed by Infectious Advertising
e4m Staff Mar 13, 2026 1:25 PM
The mandate spans BKT’s tyre business in India, covering its established Off-Highway Tyres (OHT) portfolio and newly launched On-Highway tyre range
Guest Column: Nisha Singhania, CEO & Managing Partner, Infectious Advertising, writes about how the aviation giant’s service lapses affected the customer trust
Nisha Singhania Dec 8, 2025 10:03 AM
The move signals Ogilvy's accelerated push for integrated growth across creative, PR and brand experience
e4m Staff Nov 19, 2025 8:12 AM
Smriti Tewari brings over 13 years of experience in the advertising and marketing industry
e4m Staff Oct 16, 2025 11:14 AM
The initiative focuses specifically on protecting the wellbeing of young and vulnerable audiences in the context of social media
e4m Staff Oct 10, 2025 12:42 PM
While Divesh Mehta has been appointed as AVP - Planning, Kiran Salkar will be Creative Director - Art
e4m Staff Aug 11, 2025 10:34 AM
Siddharth Kumar has spent over a decade and half at agencies such as Ogilvy, McCann, Leo Burnett, VML and Publicis
e4m Staff Apr 23, 2025 11:36 AM
Abrar has in the past worked with Digital agencies such as Digit 9.0, Every Media Technologies, Culture Machine and Viral Fission
e4m Staff Feb 10, 2025 6:12 PM
Guest column: Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes why Zakir Hussain is a brand that transcends the boundaries of music
Nisha Singhania Dec 18, 2024 6:08 PM
In his new role, Akshay Kapnadak will partner with Ramanuj Shastry, Creative Chairman and Co-Founder of Infectious
e4m Staff Dec 2, 2024 11:15 AM
Prashanth Kumar has previously worked with Dentsu Aegis, Publicis, WPP, and Interpublic
e4m Staff Apr 8, 2024 10:42 AM
Neville Suraliwala has over 15 years of experience working with agencies
e4m Staff Dec 12, 2023 10:54 AM
Kamath is an advertising veteran with 40 years of experience in the industry
exchange4media Staff Jul 3, 2023 10:27 AM
Gandhi has over 14 years of experience across mainline and digital businesses
exchange4media Staff Jun 23, 2023 10:40 AM
Nargund has earlier worked with agencies like FCB Ulka, Grey and VMLY&R
exchange4media Staff Jun 7, 2023 11:13 AM
The Managing Partner of Enormous Advertising talks to e4m about the agency’s two entries for the festival of creativity
exchange4media Staff May 10, 2023 9:03 AM
Naik has earlier worked with agencies like Ogilvy, FCB Ulka, and Saatchi & Saatchi
exchange4media Staff Mar 20, 2023 1:32 PM
In this fun chat with e4m for Chill Out Season 2, Shastry, Co-founder and Director of Infectious Advertising, tells us about his weekend routine, hobbies, vices and more
exchange4media Staff Mar 11, 2023 8:46 AM
The Cannes Lions winner was an independent producer previously
exchange4media Staff Mar 6, 2023 11:02 AM
Singh returns to advertising after a 2-year stint as Director, Marketing and Sales at Independence Brewing Company
exchange4media Staff Dec 6, 2022 10:19 AM
He was earlier heading Communications Planning for Omnicom, Malaysia
exchange4media Staff Aug 29, 2022 10:56 AM
Agency awarded duties of five brands under Bayer's crop science division
exchange4media Staff Aug 4, 2022 11:46 AM
Infectious Advertising will manage brand creative development and brand planning and strategy for IBC’s all four locations
exchange4media Staff Jun 27, 2022 11:11 AM
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Mansi Sharma Jan 6, 2022 9:02 AM
He was the Creative Director at Nicheminds, Bengaluru prior to this
exchange4media Staff Aug 11, 2021 10:41 AM
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Misbaah Mansuri May 27, 2021 9:25 AM
As part of the mandate, the agency will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs
exchange4media Staff May 17, 2021 10:39 AM
Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one
Mansi Sharma May 10, 2021 9:12 AM
Infectious will handle the ATL, BTL and Digital creative services for the brand
exchange4media Staff Apr 19, 2021 4:59 PM
Sharma will be responsible for leading important businesses for the agency
exchange4media Staff Mar 30, 2021 10:56 AM
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
Misbaah Mansuri Mar 8, 2021 8:53 AM
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Misbaah Mansuri Nov 30, 2020 8:13 AM
The agency will craft all digital advertising communications for the portal
exchange4media Staff Sep 3, 2020 1:20 PM
There is also news that Bharat Rajamani & Amit Kapoor, are soon co-founding a niche consulting firm
exchange4media Staff Jun 2, 2020 3:33 PM
The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections
exchange4media Staff Jan 2, 2020 8:22 AM