Infectious Advertising onboards Siddharth Kumar as Creative Director

Siddharth Kumar has spent over a decade and half at agencies such as Ogilvy, McCann, Leo Burnett, VML and Publicis

by e4m Staff
Published: Apr 23, 2025 11:36 AM | 1 min read

Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, Siddharth had taken a detour into film-making.

Siddharth Kumar has spent over a decade and half honing his craft at some of agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he helped create campaigns for a diverse range of global brands - Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few.

Speaking about his plans for Infectious, newly appointed Creative Director, Siddharth Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.”

Ramanuj Shastry, Creative Chairman and Co-Founder, Infectious Advertising said, “Sid has impressed me in the short time that I have known him. He is a solid writer and a great human being. I wish him a great innings at Infectious.”

Akshay Kapnadak, Chief Creative Officer, Infectious Advertising added: “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I'm looking forward to see what we all can build together."