The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour

e4m Staff May 29, 2026 1:28 PM

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM

Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Imran Fazal May 13, 2026 4:03 PM

The cable TV industry is seeking the classification of ALTD services

Imran Fazal May 13, 2026 3:35 PM

A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators

Imran Fazal May 13, 2026 3:28 PM

A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance

Imran Fazal Mar 30, 2026 9:11 AM

IBDF and NBDA explore legal options as industry questions timing and validity of TRAI’s 10+2 ad-cap enforcement under existing Delhi HC protection

e4m Staff Nov 22, 2025 8:21 AM

According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft

Aditi Gupta Oct 31, 2025 8:40 AM

Jha, who is currently serving as Chief General Manager with BSNL Assam, will take charge at TRAI on deputation basis for an initial period of two years 

e4m Desk Oct 3, 2025 9:45 AM

The consultation paper seeks stakeholder input on auction rules, pricing, band plans, and block sizes for both existing and newly identified spectrum

e4m Staff Oct 1, 2025 8:36 AM

Among top broadband providers (Wired + Wireless), Reliance Jio Infocomm Ltd. retained its top spot with 494.47 million subscribers

e4m Staff Jun 28, 2025 12:36 PM

Industry says the delay is not just bleeding DTH players dry but also triggering questions about policy responsiveness, regulatory friction, and whether MIB is weighing broader ecosystem implications

Aditi Gupta Jun 4, 2025 8:36 AM

The proposal has sparked a debate over its implications for the broadcast industry, with many broadcasters deeming it unnecessary and beyond TRAI’s jurisdiction

Aditi Gupta Dec 17, 2024 8:47 AM

Anil Kumar Lahoti was earlier Vice Chairman of South Asian Telecommunication Regulators' Council

e4m Staff Nov 11, 2024 1:10 PM

TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration

e4m Staff Jun 20, 2024 1:33 PM

ALCOA has stated that NTO 1.0 has already caused a lot of loss to the cable industry and the implementation of NTO 2.0 will worsen the situation

Javed Farooqui Jan 7, 2022 9:19 AM

In its plea, the TRAI contended that it has received several letters from consumers complaining about their viewing experience because of excessive ads on various television channels

exchange4media Staff Dec 24, 2021 2:04 PM

According to TRAI, the IA regulations are aimed to formulate the contours of a reporting system for the service providers

Javed Farooqui Dec 9, 2021 9:06 AM

I&B Minister Anurag Thakur said the TRAI Act and IP laws define provisions & powers of the respective competent authorities in relevant statutes prescribed for the purpose specified to them

exchange4media Staff Dec 8, 2021 8:45 AM

Madhavan, The Walt Disney Company India & Star India Country Manager & President, said that regulations like New Tariff Order 1 and 2 did not address the interests of any stakeholders

exchange4media Staff Nov 17, 2021 1:36 PM

As per the implementation plan, the DPOs will have to ensure that subscribers avail of pay-TV service as per NTO 2.0 norms with effect from 1st April 2022

Javed Farooqui Nov 11, 2021 1:42 PM

exchange4media co-founder Nawal Ahuja explains why NTO 2.0 implementation could force users to pay more, defeating TRAI's objective of 'easing consumers' pain'

Nawal Ahuja Oct 25, 2021 9:07 AM

The meeting was held in the presence of TRAI chairman PD Vaghela, & secretary SK Gupta with industry leaders like Jawahar Goel, Harit Nagpal, SN Sharma, Anil Malhotra and Avinash Pandey in attendance

Javed Farooqui Mar 2, 2021 8:40 AM

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year

Javed Farooqui Jan 11, 2021 8:07 AM

The regulatory body said developments shall be monitored and intervention, as felt necessary, shall be done at appropriate time

exchange4media Staff Sep 15, 2020 9:12 AM

While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM

The regulatory authority has raised concerns about BARC with respect to its structure, governance, operations, transparency & accountability

exchange4media Staff Apr 28, 2020 3:19 PM

The regulatory authority has been engaging with the stakeholders for quite some time for introducing set-top box interoperability

exchange4media Staff Apr 11, 2020 3:27 PM

Maharashtra Cable Operators Federation said the implementation process will necessitate frequent interaction between subscribers and field executives

exchange4media Staff Mar 17, 2020 7:48 AM

However, the revised MRP of most channels are not as per TRAI’s Rs 12 limit

exchange4media Staff Mar 3, 2020 9:03 AM

The Court has also asked TRAI whether the matter can be deferred by a month since the hearing will take time

exchange4media Staff Feb 26, 2020 8:06 PM

On February 4, the high court had adjourned the hearing to February 18

exchange4media Staff Feb 19, 2020 5:32 PM

TRAI said that this is to ensure that sufficient time is actually available to the consumers to exercise their choice of channels and bouquets before 1 March 2020

exchange4media Staff Feb 14, 2020 8:10 AM

On January 30, the case was adjourned for today

exchange4media Staff Feb 12, 2020 7:35 PM

While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out

Sonam Saini Feb 5, 2020 8:21 AM

A CRISIL February 2019 report had cautioned that the new network capacity fee and channel prices could lead to an increase in subscribers’ monthly TV bills

exchange4media Staff Jan 29, 2020 12:04 PM

Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments

exchange4media Staff Jan 28, 2020 9:32 AM

The counter comments for the Consultation Paper on ‘Transparency in Publishing of Tariff Offers’ can now be filed by February 21, 2020

exchange4media Staff Jan 25, 2020 9:43 AM

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

The regulatory authority has said broadcasters and DPOs will have to publish the revised MRP of a-la-carte channels and of bouquets on their website by January 15 and January 30 respectively

Sonam Saini Jan 2, 2020 8:17 AM