TV industry witnessed 12.24% growth in 2018-19: TRAI annual report

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

e4m by exchange4media Staff
Updated: Jan 17, 2020 8:28 AM

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Television

The Telecom Regulatory Authority of India (TRAI) has released its annual report for the year 2018-19 which states that India’s television industry has registered growth of 12.12% to Rs 74,000 crore in 2018-19 as compared to Rs 66000 crore in 2017-18.  The report also reveals that subscription revenues account for a 58.7% share of the overall industry revenue, the other part being the advertising revenue. 

Subscription revenues rose by 10.69% to Rs 43,500 crore in 2018-19 as compared to Rs 39,300 crore in 2017-18. Meanwhile, advertisement revenues grew from Rs 26,700 crore in 2017-18 to Rs. 30,500 crore in 2018-19, growing by 14.23 % during the year. 

As per industry estimates, at the end of the year 2018, out of a total of 298 million households in India, around 197 million households have television sets. These 197 million households are being served by cable TV services, DTH services, HITS services, IPTV services, in addition to a terrestrial TV network of Doordarshan. 

The terrestrial TV network of Doordarshan covers about 92% of the country's population through a vast network of terrestrial transmitters. The pay-TV universe consists of around 103 million Cable TV households, 72.44 million net active DTH subscribers and 1.5 million HITS subscribers. The television broadcasting sector comprises 350 broadcasters, out of which, 39 are broadcasting pay channels.

On the television distribution side, there are 1469 Multi-System Operators (MSOs) registered with the Ministry of Information and Broadcasting (MIB), an estimated 60,000 cable operators, 2 HITS operators, 5 pay DTH operators and a few IPTV operators. In addition, the public service broadcaster - Doordarshan also provides a free-to-air DTH service in India. At present, there are 902 private satellite TV channels permitted by the Ministry of Information and Broadcasting as on 31 March 2019, out of which, 229 are SD pay-TV channels and 99 are HD Pay TV channels.

The total number of satellite TV channels permitted by the MIB has increased substantially from 524 in the year 2010 to 902 in the year 2019.  The number of Standard Definition (SD) pay-TV channels has grown from 147 in the year 2010 to 229 in 2019. 

TRAI mentioned in the report that in the last ten years a substantial number of HD pay television channels have also been launched by the broadcasters and as on 31 March 2019, there are a total of 99 operational HD channels. 

The report also talks about the FM (Frequency Modulation) radio broadcasting sector which has also registered impressive growth. The radio industry is entirely dependent on advertisement revenues and has registered a growth of around 9.74 per cent during the year 2018- 19. Advertisement revenues have also risen from Rs. 2381.51 crore in 2017-18 to Rs 2517.56 crore in the year 2018-19.

As per the TRAI annual report, there were 356 private FM radio stations operational at the end of March 2019, besides the terrestrial radio network of public service broadcaster- All India Radio (AIR). AIR has a network of 495 centres and 663 terrestrial radio transmitters [135 MW (Medium Wave), 495 FM and 48 SW (Short Wave)]. 

AIR service covers around 99.20% of the geographical area of the country while serving 99.19% of the population. As regards Community Radio Stations, at the end of March 2019, 251 community radio stations have become operational. 

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