radio-advertising
Golden mikes

This year’s jury meet to award the best radio ads was chaired by Ramakrishnan Ramamurthi, Chief Executive, Polycab

Noel Dsouza Apr 17, 2019 8:15 AM

Golden Mikes Award 2019

Awards will be given in 51 categories spread over seven key benchmarks. Ramakrishnan Ramamurthi, Chief Executive of Polycab is the Jury Chairperson this year

exchange4media Staff Mar 26, 2019 9:12 AM

Golden Mikes 2019

The time will be up on April 1 when entries for the ninth edition of exchange4media Golden Mikes Awards 2019 close

exchange4media Staff Mar 13, 2019 9:08 AM

Industry experts say that brands are now exploring and generously investing in the audio advertising space

Misbaah Mansuri Jun 8, 2018 9:02 AM

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio channels, from every part of the country.

exchange4media Staff Apr 21, 2018 10:13 AM

The Golden Mikes Awards, to be held in Worli, Mumbai on April 19, 2018, celebrates the best in radio ads from across the country

exchange4media Staff Apr 13, 2018 8:57 AM

Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India

Abhinna Shreshtha Aug 16, 2017 7:36 AM

Losing out on listeners, radio makes ads shorter but expensive

Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tactic seems to be to limit ad volumes while increasing ad rates

exchange4media Staff May 2, 2017 7:51 AM

DAVP rates for radio advertising likely to be revised

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

Fever FM increases ad rates by 20 per cent

The ad rate hike comes into effect from the month of February and will be applicable across all stations.

exchange4media Staff Feb 11, 2016 3:03 PM

Radio City launches creative client solutions agency AudaCITY

The company says that it will be a one stop shop for all creative solutions that brands would need to advertise on radio.

exchange4media Staff Jan 22, 2016 12:34 PM

94.3 MY FM hikes ad rates by 25 per cent

The hike will be effective across MY FM's 17 stations

exchange4media Staff Jan 7, 2016 8:13 AM

Guest Column: A new era for private FM: Nisha Narayanan

Nisha Narayanan, COO of Red FM, takes a look back at 2015 and highlights the expectation a newly resurgent radio industry has for 2016

Nisha Narayanan Jan 4, 2016 8:32 AM

Radio grew by 14 per cent in 2015, say experts

On the back of a successful 2015 in terms of ad spends, new content properties and the expansion of radio to new networks through the first stage of Phase III, leaders from the radio industry said the sector was on track to see a 14 per cent growth in 2015

exchange4media Staff Dec 31, 2015 9:26 AM

FM festive adex expected to rise by 20-25%

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM

Goafest 2015: Contract and Scarecrow tie with 12 metals in Radio and Radio Craft Abbys

Both agencies had a total tally of 12 metals across the Radio and Radio Craft Abbys, though Contract India edged out Scarecrow in the Gold tally, with 2 Golds compared to Scarecrow Communications' 1

exchange4media Staff Apr 11, 2015 11:14 PM

RAM Ratings: Big FM maintains lead in Mumbai with 19.1% market share

Big FM maintains its number one position in Mumbai. Fever FM is number one in Delhi while Radio Mirchi and Radio City continue their lead in Kolkata and Bangalore respectively

exchange4media Staff Mar 3, 2015 8:16 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM