radio-advertising
Prakash Javadekar?blur=25

Javadekar also informed that the Ministry plans to increase the number of community radios soon

exchange4media Staff May 23, 2020 8:36 AM

Radio Mic?blur=25

Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic

Noel Dsouza Mar 25, 2020 8:29 AM

Radio City World Radio Day?blur=25

We take a look at Radio City’s segment for this year’s World Radio Day, how RJ’s have become FM channels influencers and trends in radio advertising

Noel Dsouza Feb 26, 2020 8:31 AM

Television?blur=25

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

TAM AdEx?blur=25

During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.

Moumita Bhattacharjee Oct 21, 2019 8:49 AM

Golden mikes?blur=25

This year’s jury meet to award the best radio ads was chaired by Ramakrishnan Ramamurthi, Chief Executive, Polycab

Noel Dsouza Apr 17, 2019 8:15 AM

Golden Mikes Award 2019?blur=25

Awards will be given in 51 categories spread over seven key benchmarks. Ramakrishnan Ramamurthi, Chief Executive of Polycab is the Jury Chairperson this year

exchange4media Staff Mar 26, 2019 9:12 AM

Golden Mikes 2019?blur=25

The time will be up on April 1 when entries for the ninth edition of exchange4media Golden Mikes Awards 2019 close

exchange4media Staff Mar 13, 2019 9:08 AM

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Industry experts say that brands are now exploring and generously investing in the audio advertising space

Misbaah Mansuri Jun 8, 2018 9:02 AM

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The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio channels, from every part of the country.

exchange4media Staff Apr 21, 2018 10:13 AM

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The Golden Mikes Awards, to be held in Worli, Mumbai on April 19, 2018, celebrates the best in radio ads from across the country

exchange4media Staff Apr 13, 2018 8:57 AM

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Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India

Abhinna Shreshtha Aug 16, 2017 7:36 AM

Losing out on listeners, radio makes ads shorter but expensive?blur=25

Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tactic seems to be to limit ad volumes while increasing ad rates

exchange4media Staff May 2, 2017 7:51 AM

DAVP rates for radio advertising likely to be revised?blur=25

The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM

Abhinn Shreshtha Sep 9, 2016 4:47 PM

Fever FM increases ad rates by 20 per cent?blur=25

The ad rate hike comes into effect from the month of February and will be applicable across all stations.

exchange4media Staff Feb 11, 2016 3:03 PM

Radio City launches creative client solutions agency AudaCITY?blur=25

The company says that it will be a one stop shop for all creative solutions that brands would need to advertise on radio.

exchange4media Staff Jan 22, 2016 12:34 PM

94.3 MY FM hikes ad rates by 25 per cent?blur=25

The hike will be effective across MY FM's 17 stations

exchange4media Staff Jan 7, 2016 8:13 AM

Guest Column: A new era for private FM: Nisha Narayanan?blur=25

Nisha Narayanan, COO of Red FM, takes a look back at 2015 and highlights the expectation a newly resurgent radio industry has for 2016

Nisha Narayanan Jan 4, 2016 8:32 AM

Radio grew by 14 per cent in 2015, say experts?blur=25

On the back of a successful 2015 in terms of ad spends, new content properties and the expansion of radio to new networks through the first stage of Phase III, leaders from the radio industry said the sector was on track to see a 14 per cent growth in 2015

exchange4media Staff Dec 31, 2015 9:26 AM

FM festive adex expected to rise by 20-25%?blur=25

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM