e4m Golden Mikes Radio Advertising Awards: Radio Mirchi is Station of the Year
Radio Mirchi & Music Broadcast Ltd bag maximum metals; Princy Parikh of Mirchi Love adjudged RJ of the Year (Hindi/English Language)
Returning after a space of two years, the 10th edition of the e4m Golden Mikes Radio Advertising Awards came to a spectacular end in Mumbai on Wednesday. The ceremony saw the coming together of some of the most well-known voices in the country - radio jockeys, channel leaders and other industry luminaries.
The 10th edition of the Golden Mikes recognized and felicitated radio campaigns across a spectrum of categories - Effectiveness, Creativity, Promotions, Innovation, Broadcasters, Regional/Language Radio and Excellence - each containing their own sub-categories.
While Radio Mirchi (ENIL) won the Station of the Year Award, Princy Parikh of Mirchi Love was adjudged RJ of the Year (Hindi/ English Language). Meanwhile, RJ Shonali of Radio City 91.1 FM and Kunal Desai of Radio Mirchi Ahmedabad were both given RJ of the Year award (Other Language).
Radio Mirchi and Music Broadcast Limited bagged the maximum metals. New entrant Audible also won several awards.
e4m received over 300 entries from across the country, each of which was carefully considered by the illustrious grand jury.
Entries were accepted for work done in the period between 1st March 2020 to 28th February 2022. Campaigns that were introduced earlier but ran during or continued running after this period were also considered eligible.
You can find the full list of winners below:
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