tata-tea
Tata Tea Premium?blur=25

The agency created the first film based on UP and Delhi, with region-specific insights from both the markets

exchange4media Staff Dec 28, 2019 8:12 AM

Tata Tea Premium?blur=25

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city

Anjali Thakur Dec 17, 2019 8:18 AM

TATA TEA Chakra Gold?blur=25

The campaign was conceived and conceptualised by Mullen Lintas. The campaign combines the logic of 'processes' and the emotion of ‘regional pride' with relatable instances for every Tamilian

exchange4media Staff Nov 30, 2019 9:14 AM

Tata Global Beverages and Dentsu Impact?blur=25

The portfolio will include brands such as Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

exchange4media Staff Nov 13, 2019 10:49 AM

Tata Tea Leaf Chhath Puja pack?blur=25

The Chhath Puja festive pack is designed to bind the festive feeling over a special cup of tea with the entire family

exchange4media Staff Oct 30, 2019 1:16 PM

SushantDash?blur=25

Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff Jul 20, 2019 8:54 AM

Pitch Brand Talk 2019?blur=25

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM

Tata Tea?blur=25

TATA TEA encourages men to make a ‘symbolic start’ towards changing regressive traditions holding back Women

exchange4media Staff Mar 8, 2019 1:08 PM

TataTeaChakraGold?blur=25

Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff Feb 19, 2019 5:02 PM

Tata Tea?blur=25

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal Jan 23, 2019 8:59 AM

MyntraDurgaPuja?blur=25

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff Oct 19, 2018 8:07 AM

TataTea?blur=25

Conceptualised by Wavemaker, the digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.

exchange4media Staff Oct 18, 2018 4:35 PM

?blur=25

Tata Tea is hoping that a campaign that presents sports dropouts as ‘retired’ will help up the ante on the importance of sports within the academic system

exchange4media Staff Sep 2, 2017 7:52 AM

?blur=25

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?

Prof. Anand Narasimha, Surekha Shetty Aug 1, 2017 8:05 AM

?blur=25

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

exchange4media Staff Jul 22, 2017 7:54 AM

Tata Tea's new Jaago Re campaign urges India to pre-act, not react?blur=25

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

exchange4media Staff Feb 14, 2017 8:42 AM

Trendspotting: Tea category witnesses sea change in communication?blur=25

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections?blur=25

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

Tata Tea unleashes the 'Power of 49' ahead of General Elections 2014?blur=25

Conceptualised by Lowe Lintas & Partners, the campaign's vision is to unleash the power of hundred million informed women voters to create positive change

exchange4media Staff Feb 12, 2014 9:13 AM