tata-tea
Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork
e4m Staff Oct 14, 2025 4:35 PM
Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage
Anuja Jain Aug 15, 2025 1:30 PM
Tata Tea Premium has been celebrating Independence Day over the years by blending everyday tea rituals with regional art-forms
e4m Staff Aug 15, 2025 11:30 AM
The initiative measures the positive impact of daily ‘green’ actions by individuals and is built on Google Cloud’s AI suite of products
e4m Staff Apr 21, 2025 7:13 PM
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at the hyper localization level
Simran Sabherwal Oct 28, 2024 8:46 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The new Tata Tea Agni TVC by Media Monks India highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit
e4m Staff Aug 16, 2024 3:30 PM
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
e4m Staff Aug 10, 2024 8:28 AM
Launches a special music video celebrating the festivities, as well as special packs
e4m Staff Nov 16, 2023 4:03 PM
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
e4m Staff Oct 14, 2023 8:25 AM
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
e4m Staff Oct 4, 2023 12:27 PM
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Sohini Ganguly Aug 11, 2023 9:05 AM
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
exchange4media Staff Aug 8, 2023 2:11 PM
Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup
exchange4media Staff Aug 7, 2023 3:58 PM
The #JaagoRe campaign juxtaposes innocent rhymes with grim realities of climate change to remind adults of the future they are leaving behind for kids
exchange4media Staff Jun 5, 2023 1:23 PM
The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message
exchange4media Staff May 15, 2023 2:32 PM
The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations
NATIVE CONTENT Apr 27, 2023 9:03 AM
The ads have been conceptualized by Mullen Lintas and directed by V. K. Prakash
exchange4media Staff Apr 17, 2023 12:36 PM
The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha
exchange4media Staff Mar 29, 2023 12:56 PM
The campaigns this year dialled up creativity and patriotic fervour
exchange4media Staff Jan 27, 2023 8:53 AM
The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms
exchange4media Staff Jan 13, 2023 2:15 PM
The microsite for the brand allows consumers to create and share their own hyper-personalised AI-driven music videos by Gill
exchange4media Staff Jan 13, 2023 11:49 AM
At Pitch BrandTalk 2022, Puneet Das, President - Packaged Beverages, (India & S Asia), Tata Consumer Products, spoke about the brand’s ‘Jaago re’ journey
exchange4media Staff Dec 1, 2022 1:23 PM
The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival
exchange4media Staff Oct 29, 2022 8:12 AM
Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR
exchange4media Staff Sep 23, 2022 8:49 PM
The campaign film commemorates India’s proud moments post-Independence
exchange4media Staff Aug 15, 2022 10:00 AM
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
Kanchan Srivastava Mar 22, 2022 8:34 AM
The brand will host the Holi party in the virtual world on March 18 & 19
exchange4media Staff Mar 19, 2022 2:14 PM
This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique
exchange4media Staff Jan 26, 2022 2:00 PM
Conceptualised by Mullen Lintas, the campaign portrays real-life stories of three players of Indian women’s hockey team
exchange4media Staff Jan 23, 2022 4:00 PM
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
exchange4media Staff Nov 25, 2021 6:47 PM
The 'Desh ka Kulhad' collection comprises 26 distinct designs, each representing different regions of India
exchange4media Staff Aug 14, 2021 8:26 AM
Actors Ayushmann Khurrana, Bhumi Pednekar and Dia Mirza have come together to take Tata Tea #SabKeLiye #JaagoRe pledge
exchange4media Staff Jul 5, 2021 6:47 PM
How Tata Tea Premium collaborated with Paytm Ads to target relevant consumers and increase brand awareness across offline and online ecosystems
exchange4media Staff Dec 16, 2020 9:11 AM
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar
exchange4media Staff Dec 12, 2020 6:00 PM
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Mitaksh Jain Oct 29, 2020 9:17 AM
The brand will be the becomes Official Tea Partner for the team
exchange4media Staff Sep 17, 2020 7:34 PM
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Nafisa Shaheen Aug 21, 2020 9:33 AM
Tata Tea Gold will kick off the campaign with co-branded creatives on Amazon.in before launching a 360-degree media campaign on TV, digital and social media
exchange4media Staff Jul 28, 2020 12:36 PM
#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers
exchange4media Staff May 24, 2020 10:00 AM
The Iss Baar #BadonKeLiye #JaagoRe initiative is aimed at helping senior citizens during the lockdown
exchange4media Staff Apr 18, 2020 9:45 AM
Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing
Misbaah Mansuri Feb 3, 2020 8:43 AM