tata-tea
SushantDash

Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff Jul 20, 2019 8:54 AM

Pitch Brand Talk 2019

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM

Tata Tea

TATA TEA encourages men to make a ‘symbolic start’ towards changing regressive traditions holding back Women

exchange4media Staff Mar 8, 2019 1:08 PM

TataTeaChakraGold

Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff Feb 19, 2019 5:02 PM

Tata Tea

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal Jan 23, 2019 8:59 AM

MyntraDurgaPuja

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff Oct 19, 2018 8:07 AM

TataTea

Conceptualised by Wavemaker, the digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.

exchange4media Staff Oct 18, 2018 4:35 PM

Tata Tea is hoping that a campaign that presents sports dropouts as ‘retired’ will help up the ante on the importance of sports within the academic system

exchange4media Staff Sep 2, 2017 7:52 AM

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?

Prof. Anand Narasimha, Surekha Shetty Aug 1, 2017 8:05 AM

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

exchange4media Staff Jul 22, 2017 7:54 AM

Tata Tea's new Jaago Re campaign urges India to pre-act, not react

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

exchange4media Staff Feb 14, 2017 8:42 AM

Trendspotting: Tea category witnesses sea change in communication

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

Tata Tea unleashes the 'Power of 49' ahead of General Elections 2014

Conceptualised by Lowe Lintas & Partners, the campaign's vision is to unleash the power of hundred million informed women voters to create positive change

exchange4media Staff Feb 12, 2014 9:13 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz

exchange4media Staff Dec 27, 2013 1:43 PM

My focus will be on leveraging data & tech on the back of insights: Kartik Sharma

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...

Priyanka Mehra Dec 10, 2013 9:03 AM

Top-down touted advertising out, real conversations in

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Tata Tea awards media biz to Maxus India

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 9:13 PM