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The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message

exchange4media Staff May 15, 2023 2:32 PM


The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations

NATIVE CONTENT Apr 27, 2023 9:03 AM

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The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha

exchange4media Staff Mar 29, 2023 12:56 PM

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The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms

exchange4media Staff Jan 13, 2023 2:15 PM


The microsite for the brand allows consumers to create and share their own hyper-personalised AI-driven music videos by Gill

exchange4media Staff Jan 13, 2023 11:49 AM


At Pitch BrandTalk 2022, Puneet Das, President - Packaged Beverages, (India & S Asia), Tata Consumer Products, spoke about the brand’s ‘Jaago re’ journey

exchange4media Staff Dec 1, 2022 1:23 PM


The brand has partnered with Bejod, the OTT platform of Champaran Talkies, to bring alive the spirit of the festival

exchange4media Staff Oct 29, 2022 8:12 AM

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Maitri Advertising awarded Agency of the Year; other significant winners include Flipkart Internet, Zee Entertainment Enterprises and Madison PR

exchange4media Staff Sep 23, 2022 8:49 PM


Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology

Kanchan Srivastava Mar 22, 2022 8:34 AM

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The brand will host the Holi party in the virtual world on March 18 & 19

exchange4media Staff Mar 19, 2022 2:14 PM

Tata Tea Premium's 'Desh Ki Jhanki' initiative?blur=25

This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique

exchange4media Staff Jan 26, 2022 2:00 PM

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Conceptualised by Mullen Lintas, the campaign portrays real-life stories of three players of Indian women’s hockey team

exchange4media Staff Jan 23, 2022 4:00 PM

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The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM


The 'Desh ka Kulhad' collection comprises 26 distinct designs, each representing different regions of India

exchange4media Staff Aug 14, 2021 8:26 AM