Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair 1 week ago

The campaign has been conceived by Taproot Dentsu Advertising and will have be presented across multiple touch points, including TV, radio, digital, outdoor and cinema 

exchange4media Staff 12-May-2019

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair 08-May-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 06-April-2019

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh 02-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

Chennai Super Kings to play Royal Challengers Bangalore on March 23

exchange4media Staff 18-March-2019

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame 

Noel Dsouza 25-February-2019

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza 22-February-2019

The film is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard

exchange4media Staff 29-January-2019

The app is designed to be a forum for fans to voice their opinion and post video comments, along with other standard features such as live score updates

exchange4media Staff 25-January-2019

Mandate entails strategic positioning, product reach, frequency and re-packaging of channel

exchange4media Staff 21-January-2019

The TVC adopts a game show format wherein three ambitious professionals are pushed into an uncomfortable choice between health and success

exchange4media Staff 21-January-2019

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

exchange4media Staff 07-August-2018

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff 12-June-2018

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas 11-June-2018

Taproot Dentsu’s task here was to move Parle-G up in the emotional consideration set of consumers, thereby reminding them of what Parle-G really is – the unsung hero of biscuits!

exchange4media Staff 14-May-2018

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Venkata Susmita Biswas 10-August-2017

Also, no Indian entry in Integrated Lions shortlist

exchange4media Staff 24-June-2017