The agency won the mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office

exchange4media Staff Mar 31, 2020 2:48 PM

The campaign will be rolled out on TV across GECs, business channels and news channels

exchange4media Staff Mar 21, 2020 4:00 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 5:18 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 2:33 PM

The agency will now service the account from its Mumbai office

exchange4media Staff Mar 11, 2020 12:05 PM

The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

exchange4media Staff Mar 11, 2020 8:33 AM

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM

The Taproot Dentsu campaign makes India the first country in Asia Pacific where such a campaign has been launched

exchange4media Staff Mar 2, 2020 1:46 PM

The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics

exchange4media Staff Dec 2, 2019 12:48 PM

'Parcel' is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead

exchange4media Staff Dec 1, 2019 6:00 PM

The idea to change the masthead was proposed by Taproot Dentsu

exchange4media Staff Nov 14, 2019 2:30 PM

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'

exchange4media Staff Sep 10, 2019 3:18 PM

Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair Jun 13, 2019 1:42 AM

The campaign has been conceived by Taproot Dentsu Advertising and will have be presented across multiple touch points, including TV, radio, digital, outdoor and cinema 

exchange4media Staff May 12, 2019 6:02 PM

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh Apr 2, 2019 8:52 AM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Chennai Super Kings to play Royal Challengers Bangalore on March 23

exchange4media Staff Mar 18, 2019 6:27 PM

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame 

Noel Dsouza Feb 25, 2019 9:39 AM