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`taproot-dentsu`

Recap: The Week That Was

We bring you a roundup of the news making headlines this past week

exchange4media Staff 06-April-2019

Taproot Dentsu's Agnello Dias takes on additional role of Creative Chairman, DAN India

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh 02-April-2019

People can now choose to consume ads only when they feel the desire to: Industry Experts

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

MS Dhoni challenges Virat Kohli to show his game this VIVO IPL

Chennai Super Kings to play Royal Challengers Bangalore on March 23

exchange4media Staff 18-March-2019

Need content that is relevant to a brand’s promise: Agnello Dias, CCO, Taproot Dentsu

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame

Noel Dsouza 25-February-2019

IPL: Why it's the season of acing the creativity game

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza 22-February-2019

Taproot Dentsu unveils campaign for Firstpost’s print edition

The film is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard

exchange4media Staff 29-January-2019

Taproot Dentsu launches new campaign for Network 18’s CricketNext

The app is designed to be a forum for fans to voice their opinion and post video comments, along with other standard features such as live score updates

exchange4media Staff 25-January-2019

Taproot Dentsu bags advertising mandate for Big FM

Mandate entails strategic positioning, product reach, frequency and re-packaging of channel

exchange4media Staff 21-January-2019

Aditya Birla Capital’s Health Insurance unveils new 'Game of Choices' campaign

The TVC adopts a game show format wherein three ambitious professionals are pushed into an uncomfortable choice between health and success

exchange4media Staff 21-January-2019

Does WhatsApp India's first TV campaign make the cut?

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

Eureka Forbes appoints Taproot Dentsu as its creative agency

Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

exchange4media Staff 07-August-2018

Remembering Cannes 2017: The year of 40 Lions for India

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff 12-June-2018

Indian Jurors on works that will make it to Media, Outdoor and Direct Lions at Cannes

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas 11-June-2018

Parle-G, Taproot Dentsu launch campaign to celebrate the ‘Unsung Hero of Biscuits’

Taproot Dentsu’s task here was to move Parle-G up in the emotional consideration set of consumers, thereby reminding them of what Parle-G really is – the unsung hero of biscuits!

exchange4media Staff 14-May-2018

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Venkata Susmita Biswas 10-August-2017