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We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 4 days ago

Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

exchange4media Staff 07-August-2018

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff 12-June-2018

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas 11-June-2018

Taproot Dentsu’s task here was to move Parle-G up in the emotional consideration set of consumers, thereby reminding them of what Parle-G really is – the unsung hero of biscuits!

exchange4media Staff 14-May-2018

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Venkata Susmita Biswas 10-August-2017

The latest win takes India's total metal tally to 24. India had won 27 metals last year.

exchange4media Staff 22-June-2017

Leo Burnett India, McCann Worldgroup India, Taproot Dentsu, and Ogilvy and Mather India have made the cut

exchange4media Staff 20-June-2017

Showcases Airtel’s range of products and services that enable a seamless smartphone experience

exchange4media Staff 01-May-2017

Titled ‘Parle – Naam Toh Suna Hi Hoga’, the campaign features a series of humorous ads aimed at making the brand name synonymous with its range of products

exchange4media Staff 12-April-2017

Taproot Dentsu dominates with 41 metals in its kitty; 20 wins for Dentsu Impact

exchange4media Staff 11-April-2017

Following the huge 41 metal-win by the agency at the recently concluded Goafest 2017, Padhi on the special feeling of winning big in India

Priyanka Mehra 10-April-2017

She will be based out of Taproot Dentsu's Gurgaon office and will work closely with Anand Murty - head of planning at Taproot Dentsu

exchange4media Staff 04-February-2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

exchange4media Staff 03-January-2017

Taproot Dentsu is the first ever Indian agency to earn this honor. This award is given to the agency with the most points earned in 2016 in each of the top 15 entrant countries

exchange4media Staff 14-December-2016

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Priyanka Mehra 15-September-2016