survey
Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain
Kanchan Srivastava Jul 13, 2026 8:13 AM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
Ashok Das was associated with the industry for nearly four decades and was considered the architect of India's market research industry
e4m Staff Jun 25, 2026 5:01 PM
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
1 in 4 Quora users in India have made a purchase based on information they found on the platform
e4m Staff Nov 21, 2025 4:26 PM
The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview
Kanchan Srivastava Sep 25, 2025 8:38 AM
The name of survey cities in the pilot are likely to be kept under wraps to prevent any kind of manipulation by any stakeholder, sources say
Kanchan Srivastava Sep 22, 2025 12:57 PM
Usage trends reveal rising information-seeking, growing personal reliance, and a shrinking gender gap
e4m Staff Sep 17, 2025 2:29 PM
MRUCI may rope in Prasoon Basu’s firm Inteliphyle for the survey, say sources
Kanchan Srivastava Aug 28, 2025 8:21 AM
Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system
Rajiv Dubey Aug 25, 2025 8:45 AM
Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access difficult
Kanchan Srivastava Aug 18, 2025 8:39 AM
JioStar Festive Sentiment Survey 2025 reveals strong consumer confidence, digital-first discovery and high persuasion potential for brands
e4m Staff Aug 12, 2025 5:25 PM
Marketers highlight the need for updated audience insights amid digital growth and post-pandemic shifts
Kanchan Srivastava Jun 9, 2025 8:53 AM
Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said
Kanchan Srivastava Apr 16, 2025 8:55 AM
Guest Column: L Adimoolam, Publisher – Dinamalar, writes why he thinks the IRS readership survey is flawed and how the deficiencies should be addressed
L. Adimoolam Mar 17, 2025 9:32 AM
The survey highlights 20% of customers experience long waits without updates which leads to uncertainty
e4m Staff Feb 26, 2025 2:01 PM
At least 56% of urban Indians expect a positive economic impact of the Maha Kumbh Mela on the local community
e4m Staff Feb 20, 2025 6:15 PM
The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey
Kanchan Srivastava Feb 19, 2025 8:50 AM
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
e4m Staff Jan 23, 2025 3:19 PM
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
Kanchan Srivastava Sep 18, 2024 8:47 AM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
Kanchan Srivastava Jul 22, 2024 7:24 PM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Kanchan Srivastava May 10, 2024 5:55 PM
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
The Chief Guest at the event was police commissioner Vivek Phansalkar
e4m Staff Dec 20, 2023 1:45 PM
This survey provided comprehensive insights into the upcoming elections, offering predictions on both vote share and seat positions
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
e4m Staff Oct 5, 2023 12:53 PM
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Naziya Alvi Rahman Aug 30, 2023 9:15 AM
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Sonam Saini Jun 27, 2023 9:02 AM
While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now
Kanchan Srivastava Aug 11, 2022 8:11 AM
The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership
exchange4media Staff May 25, 2022 3:39 PM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
exchange4media Staff May 17, 2022 5:01 PM
According to Economic Survey 2021-22, the sub-sector of trade, hotels, transport, communication & services related to broadcasting grew by 18.4% YoY in H1 2021-22
exchange4media Staff Feb 1, 2022 8:30 AM
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
exchange4media Staff Dec 31, 2021 12:23 PM
The survey predicts that BJP will retain its stronghold in Uttar Pradesh and register a sweeping victory in Uttarakhand
exchange4media Staff Dec 23, 2021 12:16 PM
Nearly 1/3rd respondents said they want to see a new face as the next CM of Punjab. BJP’s Pramod Samant is the respondent's choice for the position in Goa
exchange4media Staff Dec 22, 2021 12:23 PM
Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot
exchange4media Staff Dec 9, 2021 8:57 AM
Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
Kanchan Srivastava Nov 25, 2021 7:20 PM
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
Kanchan Srivastava Nov 23, 2021 6:29 PM
The survey also revealed that beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories of all
exchange4media Staff Nov 22, 2021 9:17 AM
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
exchange4media Staff Nov 7, 2021 6:00 PM
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
exchange4media Staff Sep 2, 2021 4:06 PM
A new report by Accenture surveyed more than 25,000 consumers across 22 countries
exchange4media Staff Aug 25, 2021 12:26 PM
According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month
exchange4media Staff Aug 11, 2021 12:27 PM
Research also suggested that nearly 61% of Indians are more comfortable with their data being used for advertising when they have more control over its use
exchange4media Staff Aug 10, 2021 12:31 PM
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
exchange4media Staff Jul 7, 2021 3:46 PM
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
exchange4media Staff May 5, 2021 11:04 AM
According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score
exchange4media Staff May 3, 2021 5:13 PM