While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM


The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership

exchange4media Staff May 25, 2022 3:39 PM


Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors

exchange4media Staff May 20, 2022 1:02 PM


The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM

Economic survey?blur=25

According to Economic Survey 2021-22, the sub-sector of trade, hotels, transport, communication & services related to broadcasting grew by 18.4% YoY in H1 2021-22

exchange4media Staff Feb 1, 2022 8:30 AM


According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India

exchange4media Staff Dec 31, 2021 12:23 PM


The survey predicts that BJP will retain its stronghold in Uttar Pradesh and register a sweeping victory in Uttarakhand

exchange4media Staff Dec 23, 2021 12:16 PM


Nearly 1/3rd respondents said they want to see a new face as the next CM of Punjab. BJP’s Pramod Samant is the respondent's choice for the position in Goa

exchange4media Staff Dec 22, 2021 12:23 PM

Mukesh & Nita Ambani?blur=25

Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot

exchange4media Staff Dec 9, 2021 8:57 AM

Deependra Singh & Soumya Mohanty?blur=25

Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders

Kanchan Srivastava Nov 25, 2021 7:20 PM


The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM

Essence report?blur=25

The survey also revealed that beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories of all

exchange4media Staff Nov 22, 2021 9:17 AM

HelpAge India Campaign?blur=25

According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them

exchange4media Staff Nov 7, 2021 6:00 PM

The trade desk?blur=25

The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns

exchange4media Staff Sep 2, 2021 4:06 PM

axis my india?blur=25

According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month

exchange4media Staff Aug 11, 2021 12:27 PM


Research also suggested that nearly 61% of Indians are more comfortable with their data being used for advertising when they have more control over its use

exchange4media Staff Aug 10, 2021 12:31 PM

Future Shopper Report?blur=25

According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers

exchange4media Staff Jul 7, 2021 3:46 PM


The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things

exchange4media Staff May 5, 2021 11:04 AM

Ormax Media?blur=25

According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score

exchange4media Staff May 3, 2021 5:13 PM