Mukesh & Nita Ambani top IIHB Power Couples Survey, new couple Katrina & Vicky rank 9th

Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot

e4m by exchange4media Staff
Published: Dec 9, 2021 8:57 AM  | 5 min read
Mukesh & Nita Ambani

Newly-weds Katrina Kaif & Vicky Kaushal (KatVic) clocked in at a respectable No 9 in the annual Power Couples survey released by the Indian Institute of Human Brands (IIHB) today in Mumbai. The Ambanis of Reliance, Mukesh & Nita, topped the rankings with an impressive 94% score followed by Deepika Padukone & Ranveer Singh (DeepVeer) who scored 86% taking second place, while Indian captain Virat Kohli and his actress wife Anushka Sharma (popularly together called Virushka) got a 79% score for third place.

The survey covered a sample size of 1362 respondents (M=761, F=601) spread nationally, in the age group 25-40 years.

The last IIHB survey on Power Couples was released by IIHB in 2019. Last year no survey was done because of the pandemic. “The last time around we did not include any corporates or business couples in our list. But the research team at IIHB felt that the rankings should include Power Couples from all walks of life; hence business couples were added this time around to the list, and they seem to have done very well in the rankings”, says Dr. Sandeep Goyal, Chief Mentor, IIHB. Last year DeepVeer and Virushka were neck & neck in the rankings.

The Rankings in the 2021 survey stood as follows:

Rank

Power Couple           

 Score

1

Mukesh & Nita Ambani

94%

2

Ranveer & Deepika        

86%

3

Virat & Anushka                

79%

4

Ranbir & Alia                    

72%

5

Akshay & Twinkle               

68%

6

Shahrukh & Gauri Khan     

61%

7

Saif & Kareena                     

56%

8

Amitabh & Jaya Bachchan  

52%

9

Vicky & Katrina                     

48%

10

Narayan & Sudha Murthy     

46%

11

Natasha & Adar Poonawala    

42%

12

Aditya Chopra & Rani Mukerjee

41%

13

Ajay Devgn & Kajol                   

39%

14

Priyanka Chopra & Nick Jonas

38%

15

Abhishek & Aishwarya Rai        

35%

16

Azim & Naseem Premji              

32%

17

Sachin & Anjali Tendulkar         

31%

18

MS & Sakshi Dhoni                     

30%

19

Anand & Anuradha Mahindra    

24%

20

Kumar & Neerja Birla

22%

The Ambani power couple led the field on multiple attributes: Dynamic, Innovative, Successful, Prestigious, Unique, Progressive and Traditional. DeepVeer were best on Fun, Distinctive, Charming, Different, and MFEO (Made For Ech Other). Virushka top-scored on High Quality, Authentic, Outdoorsy and Best Brand. Ranbir and Alia were seen to be tops on Stylish. Saif and Kareena followed.

The Most Respected power couple were the Murthys of Infosys: Narayan and Sudha. The senior Bachchans came a close second. The senior Bachchans and the Murthys swapped first and second place on Most Respected. Akshay & Twinkle were seen to be Straightforward and Dependable. MS Dhoni and wife Sakshi were seen to be Like Us, hence viewed with much empathy.

“The inclusion of couples beyond films/entertainment and sports has made the Power Couples list more comprehensive and more representative,” says Dr. Goyal. “We also included a large list of celebrities from the South too – Dhanush & Aishwarya, Jyothika-Suriya, Namrata Shirodkar-Mahesh Babu:, Sneha-Prasanna, Samantha Ruth Prabhu-Naga Chaitanya:, Bhavna-Naveen, Ambareesh & Sumalatha, Ajith & Shalini, Khushboo & Sundar C, Hahadh Fazil & Nazriya Nazim, Suhasini & Maniratnam, Vijay & Sangeetha – but in an all-India sample none of them made the Top 20, though in the South most of them beat the national celebrity couples”.

The overall list this year had included some artists of national repute –  Paresh Maity & Jayshree Burman, Subodh Gupta & Bharti Kher, Paramjit Singh & Arpita Singh, Atul Dodiya & Anju Dodiya; political and media couples Prakash & Brinda Karat, Prannoy & Radhika Roy, Ronnie & Zarina Screwvala and Rajiv Shukla & Anuradha Prasad. Other famous power couples that were included in the survey were: Falguni & Sanjay Nayar, Falguni & Shane Peacock, Bhushan & Divya Kumar, Sajjan & Sangeeta Jindal, Javed Akhtar & Shabana Azmi, Lakshmi & Usha Mittal, Siddharth Roy Kapoor & Vidya Balan and Saina Nehwal & Parupalli Kashyap.

The phrase Power Couple may seem very familiar and commonplace today but it was used for the first time less than two decades ago to describe English football captain and his singer wife Posh Spice, Victoria by the British tabloids.

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