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The trial is part of mounting legal pressure on social media companies over their treatment of younger users
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
Vasundhara Raje Scindia and Ram Madhav appointed National Vice Presidents
e4m Staff Aug 17, 2026 6:17 PM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations
Imran Fazal Aug 12, 2026 8:36 AM
The badges will start appearing from mid-September across artist profile banners and About sections
Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go
Shantanu David Aug 11, 2026 8:54 AM
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
The MIB also outlined the institutional mechanism it has established to tackle online film piracy
Imran Fazal Aug 5, 2026 12:31 PM
In a note, addressed to I&B Minister Ashwini Vaishnaw, Chrome DM Founder and CEO Pankaj Krishna argued that India's existing TV audience measurement architecture has become "obsolete and impractical"
Imran Fazal Aug 4, 2026 8:34 AM
Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Premjeet Sodhi Jul 31, 2026 4:14 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Noor Fathima Warsia Jul 30, 2026 1:50 PM
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Kunal Majumder Jul 29, 2026 4:38 PM
The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee
e4m Staff Jul 29, 2026 3:16 PM
Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem
Imran Fazal Jul 29, 2026 9:57 AM
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
e4m Staff Jul 27, 2026 5:46 PM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
PM Modi’s assurance on social media came a day after he announced fast-track courts for paper leak cases, as students continue to demand accountability and reforms in the examination system
e4m Staff Jul 24, 2026 9:03 AM
The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses
e4m Staff Jul 22, 2026 1:12 PM
This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages
Imran Fazal Jul 22, 2026 12:59 PM
Suresh Kumar C has been associated with the company for over 33 years
e4m Staff Jul 22, 2026 12:09 PM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026
Imran Fazal Jul 20, 2026 8:38 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
Imran Fazal Jul 15, 2026 9:03 AM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Ganapathy Viswanathan Jul 9, 2026 10:40 AM
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Brij Bakshi Jul 8, 2026 6:06 PM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Balakrishna has held leadership positions at some of the country's most prominent media organisations
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Imran Fazal Jul 3, 2026 8:59 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more
Simran Sabherwal Jun 30, 2026 9:21 AM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM