south-india
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms
e4m Staff May 27, 2026 9:20 AM
Jose Kattoor has been serving as an Independent Director on the Board of South Indian Bank since 18 July 2024
e4m Staff Mar 23, 2026 2:43 PM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
Rajaraman Sundaram joined the network last year as Head of Content Strategy
e4m Staff Jan 16, 2026 1:15 PM
Parwani brings over four decades of experience across India, Sri Lanka, and the UAE, including his two-decade tenure at Sony Music India
e4m Staff Dec 16, 2025 10:27 AM
His mandate includes end-to-end P&L ownership across five radio stations in Karnataka
e4m Staff Dec 15, 2025 3:48 PM
Sonal Dabral, Founder of Tribha and former Vice Chairman of Ogilvy India, was the Chief Guest
e4m Staff Dec 8, 2025 10:08 AM
Realty+ Conclave & Excellence Awards 2025 brought industry leaders to talk about growth, technology and design and to celebrate the year’s best real estate work
e4m Staff Nov 22, 2025 2:50 PM
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 8:35 AM
EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years
Pooja Yadav Nov 18, 2025 9:21 AM
The campaign features three digital films that address specific problems faced by national brands in South India
e4m Staff Nov 11, 2025 11:49 AM
IMDb has examined the top five most popular Indian films from each year between 2000 and 2025
e4m Staff Sep 30, 2025 11:17 AM
This year marks a significant milestone with a powerful new partnership with Manifest
e4m Staff Sep 25, 2025 4:32 PM
Sooraj Balakrishnan, Head of Marketing and Associate Director at Acer, explains why South India is a key market for them, what makes it unique, the company’s expansion plans in the region, and more
Pooja Yadav Sep 13, 2025 8:50 AM
Ramesh KP, Head of Marketing, on how South Indian Bank is blending heritage with modernity, from vernacular campaigns in Tier 2 and 3 towns to performance-driven digital strategies in metros
Sunidhi Vijay Aug 29, 2025 12:52 PM
Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now command between Rs 3.5 to Rs 7 crore for each endorsement
Jagruti Verma Mar 17, 2025 9:36 AM
From Allu Arjun to Nayanthara, celebrities from South India are on the rise on Instagram, attracting engagement from fans and collaboration deals from brands
Jagruti Verma Mar 13, 2025 9:25 AM
Entrepreneurs around India can now have access to expert guidance, funding, and global networking opportunities, regardless of their background or the language they speak
e4m Staff Feb 19, 2025 4:11 PM
Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal drop of 1% from 2023
e4m Staff Feb 14, 2025 8:32 AM
FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India
Jagruti Verma Feb 3, 2025 9:10 AM
Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with value-based content that resonates authentically
Jagruti Verma Jan 29, 2025 9:17 AM
Malayalam films see 104% growth in earnings at the box office over 2023, Gujarati films 66% and Telugu 4%, while Hindi cinema slips by 13%, states the report
Jagruti Verma Jan 20, 2025 9:23 AM
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
Jagruti Verma Dec 11, 2024 8:40 AM
Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region
Jagruti Verma Nov 26, 2024 9:33 AM
The five-year contract is aimed at managing cinema advertising sales in the South India market
Guest Column: Azmat Habibulla, Chief Marketing Officer, South Indian Bank writes on how a brand can demonstrate the true spirit of partnership and add value to the customer’s life
exchange4media Staff Aug 9, 2023 1:16 PM
In TN/Pondicherry, Urban (15-50 ABC) market, Star Vijay becomes the most viewed channel in Week 24
exchange4media Staff Jun 28, 2023 2:35 PM
Speaking at the CII Dakshin South India Media & Entertainment Summit 2023, the I&B minister stated that the Indian M&E sector is estimated to reach the target of US $70 billion by the year 2030
exchange4media Staff Apr 21, 2023 8:35 AM
The campaign sees the return of the pairing of R Madhavan and Simran as an everyday couple planning their monthly groceries
exchange4media Staff Nov 26, 2022 9:28 AM
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
Nilanjana Basu Aug 26, 2022 9:04 AM
The 360-degree campaign will cover digital, TVCs and Outdoor
exchange4media Staff Apr 12, 2022 1:45 PM
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25%
exchange4media Staff Apr 11, 2022 8:44 AM
Created by 82.5 Communications, every ad of the campaign has been shot separately for the 5 states of South India
exchange4media Staff Jan 15, 2022 8:49 AM
Singers K S Chithra, G Venugopal, and Manjari, and music directors Sarath and Stephen Devassy will judge the contestants in the show
exchange4media Staff Jan 8, 2021 1:10 PM
Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group
exchange4media Staff Sep 11, 2020 8:55 AM
Each channel has also kicked off campaigns off-air, by leveraging ZEE stars, to promote social distancing, hygiene practices & self-isolation on their respective social media platforms
exchange4media Staff Apr 3, 2020 4:21 PM
In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively
exchange4media Staff Mar 31, 2020 8:39 AM