For an emerging economy like India, radio, with its immediacy and powerful local impact, will play a key role for advertisers in the years to come, says Surendar, COO of Red FM South

Neethu Mohan Jun 27, 2019 8:12 AM


The deadline to implement the new tariff regulation by TRAI is December 29

exchange4media Staff Dec 26, 2018 9:15 AM


Raghavendra Hunsur, Business Head, Zee Kannada, talks about the channel’s new brand identity, his journey with the channel by far, plans for 2019 and more.

Neethu Mohan Nov 22, 2018 8:31 AM

As a tribute to the rich culture and traditions of South India, the Lavanyam collection campaign features exquisitely designed jewellery against the backdrop of a traditional South Indian wedding

exchange4media Staff Jul 9, 2018 3:19 PM

Most of them would be trying to focus on digital is what was largely understood

Akshata R Murthy Jan 10, 2018 8:58 AM

These people movements and happenings indicate the rapidly changing media landscape in South India

Akshata R Murthy Dec 29, 2017 8:49 AM

Some movies broke all box office records including the ones created by their Bollywood counterparts

Akshata R Murthy Dec 27, 2017 9:00 AM

Regional original content will not surpass consumption of cinema in the South: Ram Veerapaneni, India MD, Whacked Out Media

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

exchange4media Staff Mar 9, 2017 9:05 AM

Concept PR deploys hub-n-spoke model for South, pitches aggressively

The consultancy has signed new clients like Bangalore-based Happay, a business expense management solution company, and Book My Time, a car service and sales aggregator, Hyderabad based,Granules India Ltd, a pharmaceutical compound manufacturer, and Sathguru Management Consultants amongst others

exchange4media Staff Sep 7, 2016 8:10 AM

GroupM ESP facilitates key deals for the South Indian International Movie Awards

GroupM ESP implemented sponsorship deals for, Havells,, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM