Ashok Parwani Appointed Head of Music, South India at Warner Music India
Parwani brings over four decades of experience across India, Sri Lanka, and the UAE, including his two-decade tenure at Sony Music India
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Published: Dec 16, 2025 10:27 AM | 2 min read
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- Warner Music India has appointed Ashok Parwani as the new Head of Music for South India following its acquisition of a majority stake in Divo, a digital media and music company focused on the region.
- Parwani brings over 40 years of industry experience, including a significant tenure at Sony Music India, where he contributed to regional and national music strategies.
- Jay Mehta, Managing Director of Warner Music India & SAARC, emphasized Parwani's understanding of the South Indian market and his strong industry relationships as key assets for the company’s growth plans.
- Parwani expressed enthusiasm for the role, highlighting the potential to leverage Warner Music India's global reach alongside Divo's regional strengths to promote South Indian music to broader audiences.
Warner Music India has named Ashok Parwani as its new Head of Music for South India.
The move comes soon after Warner Music India acquired a majority stake in Divo, a leading digital media and music company focused on South Indian markets.
Parwani brings more than 40 years of industry experience, having worked across India, Sri Lanka and the UAE. A key highlight of his career includes a two-decade stint at Sony Music India, where he played an important role in shaping regional and national music strategies.
Commenting on the appointment, Jay Mehta, Managing Director, Warner Music India & SAARC, said that Parwani’s deep understanding of the region and strong industry relationships make him a natural fit for the role. He added that South India remains a critical growth market for the company, and Parwani’s leadership will support Warner Music India’s plans to nurture local talent and take Indian music to audiences around the world.
Shahir Muneer, Co-Founder and Director at Divo, said Parwani’s experience will further strengthen Warner Music India’s South India strategy. He noted that his leadership will also enhance Divo’s collaboration within the Warner Music ecosystem, helping expand the catalogue, build stronger partnerships and create better commercial opportunities for artists in the region.
Sharing his thoughts, Ashok Parwani said he is excited to join Warner Music India at a time of strong momentum. He described South India as a vibrant centre of creativity and said that, by combining Warner Music India’s global reach with Divo’s regional strengths, there is a significant opportunity to take South Indian music to larger audiences in India and internationally.
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