TV industry in South India accounts for 35% of total M&E market share: CII report

The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25%

e4m by exchange4media Staff
Published: Apr 11, 2022 8:44 AM  | 3 min read
CII Stalin

The television sector is the largest M&E sector accounting for more than 35 percent of the total M&E market while the streaming and digital media industry is expected to grow at a CAGR of 25 percent, a report unveiled a Confederation of Indian Industry (CII) report titled ‘Regional is the new national – Way Forward for the South India Media and Entertainment Industry’ stated.

The report said that the digital sector has experienced a massive boom due to an increase in internet penetration, smartphone availability and higher per capita income. “Encouraging signs are now being witnessed in the music, radio and print industries with music and print embracing cutting edge technology,” the report further stated.

The report states more than half of the films released in the last year were in one of the four south Indian languages and have produced some of the most successful box office hits in the recent past. There has been a significant impact in the theatre industry as viewers preferred OTT platforms to theatre due to COVID-19, expectations are once again high keeping in mind blockbuster movies are being released in theatres compared to OTT.

The ‘CII Dakshin 2022 – South India Media & Entertainment Summit’ organized by the CII, unveiled the report. The Summit was inaugurated by Tamil Nadu Chief Minister MK Stalin on April 9. “We remain committed to supporting the media and film entertainment industry. We further assure the cinema industry the Government will provide the necessary infrastructure needed for the growth of the industry”, Stalin said.

“In the past 11 months of being the Chief Minister, the Government has controlled to a large extent COVID-19 allowing more and more people to enjoy movies in theatres. The economy is now improving and is heartening to witness lakhs of members from the media industry are being employed once again”, he added.

Stalin urged the movie directors to keep in mind youngsters are influenced heavily by watching movies and social messages highlighting the menace of drugs and tobacco can be incorporated in their dialogues.

Suchitra K Ella, Chairperson, CII Southern Region in her welcome remarks said, “The M&E industry offering tremendous opportunities to excel in almost every vertical has bounced back to pre-COVID levels making the Indian M&E industry grow at a much faster rate compared to the global average and the numbers speak for itself”.

“South India contributes close to 30% of India’s overall Media & Entertainment revenue with over 50% of the films produced every year in India are from the South,” she further added.

T G Thygarajan, Chairman CII Dakshin & Managing Partner, Sathya Jyothi Films addressing the gathering, said, this is the 1st edition of the CII Dakshin South India Media & Entertainment Summit with the theme Culturally Rooted, Creatively Global. South India is expected to achieve more than half of the $100 Billion Indian M&E’s ambitious goal set for 2030. “Despite the many challenges, the industry is confident and optimistic about embarking on a new growth path reaching out to consumers while adapting to consumers technological demands,” he added.

The two-day summit, which was held on April 9 and 10, witnessed seven panel discussions and over 50 speakers sharing insights on the growth of the South Indian entertainment industry. 

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