sector
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
She has held senior roles at organizations such as TikTok (Bytedance), Weber Shandwick, Alibaba Group, and Danube Group, with her early career at Blinkit and India Today
e4m Staff May 19, 2026 1:37 PM
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
The broadcast segment has seen a year-on-year reduction of ₹39.39 crore
Imran Fazal May 6, 2026 8:47 AM
With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%
Kanchan Srivastava Apr 24, 2026 8:22 AM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
As India navigates a complex energy landscape, industry experts unpack the challenges of pricing, perception, and transition, while highlighting what the new communications playbook must look like
Ritika Upmanyu Apr 14, 2026 4:15 PM
Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat
While the new policy formally removes TRAI from the TV ratings ecosystem, stakeholders point out that the MIB has historically been the nodal authority in both letter and practice
Imran Fazal Apr 8, 2026 8:08 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
A review by e4m of the govt-backed OGAI portal shows that while the platform outlines a comprehensive regulatory architecture, it is still evolving into a fully operational system for stakeholders
Imran Fazal Mar 26, 2026 12:45 PM
Digital media accounts for Rs 1 trillion in revenues for the first time; M&E sector expected to reach Rs 3.3 trillion by 2028, says the report
e4m Staff Mar 24, 2026 12:43 PM
She most recently served as Vice President – Corporate Communications at Axis Bank
e4m Staff Mar 23, 2026 11:28 AM
INS and AIM have urged the government to prioritise LPG supply for newspaper and magazine printing as shortages begin disrupting print operations
e4m Staff Mar 21, 2026 9:05 AM
Prior to joining Safex Chemicals, Richa served as Executive Director, Financial Markets at Standard Chartered Bank
e4m Staff Mar 16, 2026 2:15 PM
According to latest TRAI data, the total active subscriber base of pay DTH services stood at 50.99 million as of December 31, 2025
Before joining Emaar India, Rahul Taneja worked at M3M India Private Limited
e4m Staff Feb 26, 2026 1:00 PM
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Aditi Gupta Jan 20, 2026 9:16 AM
Sandeep Bakhshi has served as MD and CEO of ICICI Bank since October 2018
e4m Staff Jan 19, 2026 10:27 AM
He has been with PNB Housing Finance for over 13 years now, progressing from Senior Manager – Underwriting to Chief Sales Officer – Retail
e4m Staff Dec 22, 2025 5:44 PM
The apex court has indicated that the hearing will be heard in January
e4m Staff Dec 11, 2025 12:38 PM
A CII white paper recommends regulatory and governance reforms like preserving OTT self-regulation and reform broadcasting, among other measures
Ashit Kukian was earlier the CEO of Music Broadcast Limited from September 2018 to August this year
Chehneet Kaur Nov 30, 2025 7:14 PM
Nakra is appointed as Technology Sector Leader and Sethi as Media, Sports and Entertainment Sector Leader
e4m Staff Nov 11, 2025 2:07 PM
Prior to joining Equitas, he was associated with Kotak Mahindra Bank as the Head of Bank Finance Function
This marks five consecutive quarters since the sector last recorded volume growth above 5%
e4m Staff Oct 17, 2025 11:47 AM
Shenoy brings with him over three decades of experience in the life insurance sector
e4m Staff Oct 10, 2025 4:53 PM
Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector
e4m Staff Oct 7, 2025 11:29 AM
Experts say while digital is expected to account for roughly 40–50% of the spends, linear TV retains about 25–35% and DOOH and transit advertising are projected to grab 5–10% share
Pooja Yadav Oct 6, 2025 9:17 AM
The awards celebrate the achievements of CMOs in the BFSI sector for their outstanding work and innovation
The awards honour and celebrate successful marketing strategies, campaigns, and innovative ideas in the BFSI ecosystem
Industry heads will share insights on the topic ‘Balancing BFSI marketing, lowering acquisition costs and boosting conversions amid AI & LLM Disruptions’
e4m Desk Sep 23, 2025 12:03 PM
Sandeep Kohli is the CEO of Novel Jewels, the jewellery business of Aditya Birla Group
At the third edition of the conference, the panellists will shed light on the topic ‘Creators, Credibility & Compliance: Winning with FinFluence’
e4m Desk Sep 17, 2025 12:22 PM
At the third edition of the summit on September 24, the panellist will share insights on the topic ‘The BFSI Advertising Playbook: Navigating Media Choices for Maximum Impact’
The third edition of the conference will be held on September 24 in Mumbai
Despite low engagement rates, finfluencers build strong trust as audiences seek money clarity; many now also cover lifestyle, tech and entertainment topics
Shalinee Mishra Aug 22, 2025 9:10 AM
Guest Column: Roopali Sharma, President North & East, Havas Media India, talks about how India’s four-wheeler auto industry stands at the cusp of transformation
Roopali Sharma Aug 21, 2025 9:18 AM
Excellent Publicity has released its latest report capturing key advertising trends in the agriculture and farming sector
e4m Staff Jul 31, 2025 11:48 AM
Cindy Rose will take on the new role on September 1, 2025, succeeding Mark Read
e4m Staff Jul 10, 2025 11:47 AM
Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the month in five years, says data
Kanchan Srivastava Jun 16, 2025 8:43 AM
Ashish Chauhan, MD & CEO of National Stock Exchange, was speaking in a podcast with Kailash Adhikari, MD, Sri Adhikari Brothers
e4m Staff May 30, 2025 9:04 AM
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Brij Pahwa Apr 22, 2025 2:54 PM
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
e4m Staff Mar 27, 2025 12:13 PM
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
Shantanu David and Chehneet Kaur Mar 26, 2025 9:10 AM