script
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
According to a LinkedIn post written by him, he is now open to work in the capacity of an Independent Film Director/ Creative
e4m Staff Apr 29, 2026 7:05 PM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs
Aditi Gupta Apr 8, 2026 9:52 AM
The court has ordered the streaming giant to reimburse affected customers
HMVL disclosed that OTTplay contributed approximately Rs 59.86 crore in revenue in FY25, accounting for nearly 8% of the company’s total revenue
Imran Fazal Mar 26, 2026 3:39 PM
Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company
e4m Staff Mar 12, 2026 12:59 PM
All fresh content released on streaming platforms must, within 36 months of the notification, include at least one accessibility feature each for viewers with hearing and visual impairments
The quarter reflects a clear trend across television ecosystem: subscription revenues are proving more stable for broadcasters, while advertising remains uneven and closely tied to FMCG demand cycles
Aditi Gupta Feb 9, 2026 8:57 AM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
Industry experts say that while linear TV subscription is shrinking with fewer cable homes and operators reducing payouts, digital subscription is growing but not fast enough
Aditi Gupta Nov 20, 2025 9:13 AM
She has helmed properties such as India’s Best Dancer, Dance Deewane, Super Dancer, India’s Got Talent
From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange
Sunidhi Vijay Oct 24, 2025 8:47 AM
This move is part of Jagran’s ongoing mission to enhance reader engagement
e4m Staff Sep 16, 2025 3:34 PM
At Indian Magazine Congress (IMC) 2025, Times Internet Vice President Puneet Kukreja spoke in depth on the growth, challenges and strategies of the subscription-based media business
Superlative performance in subscription revenue across both digital and TV was attributed by the company in its investor update last week to ‘better monetization and tighter cost controls’
e4m Staff Jul 21, 2025 9:20 AM
With subscription rates reduced by 48%, X is aiming to expand its paying user base and drive engagement
Anuja Jain Jul 15, 2025 12:30 PM
The company, however, posted a 24% YoY increase in Profit After Tax at Rs 54 crore
e4m Staff Jul 15, 2025 10:19 AM
Ramakrishnan will participate in the strategic business decisions of The Script Room
e4m Staff Jun 24, 2025 10:39 AM
This international accolade recognizes Sakal+ as the Best in the World in the Digital Subscription/Reader Revenue Project category
NATIVE CONTENT Jun 16, 2025 5:02 PM
Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts
Kanchan Srivastava Jun 13, 2025 9:15 AM
Alisha Sharma has over a decade of rich experience in the creative industry
e4m Staff Jun 3, 2025 11:41 AM
In an interview with Financial Times, CEO Mark Thompson has spoken about being able to generate over $1bn in annual revenue by 2030 on back of the digital subscriptions
e4m Staff Apr 16, 2025 11:28 AM
Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter
e4m Staff Jan 22, 2025 10:30 AM
Broadcasters such as ZEEL, Star India, SPNI & Sun TV saw varying degrees of success over past 4 years, reflecting the critical role of content strategies, regulatory changes, and digital adaptation
Aditi Gupta Jan 17, 2025 8:56 AM
The Script Craft allows writers to submit a 250-word synopsis of their story ideas. Audiences can then read and rate these submissions, with the highest-rated stories rising to the top
The current Prime membership fee will remain unchanged for those opting for ads, while pricing details for the ad-free version are yet to be disclosed
e4m Staff Oct 17, 2024 9:34 AM
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Shantanu David Jul 19, 2024 8:46 AM
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
e4m Staff Jun 26, 2024 4:41 PM
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
e4m Staff Apr 25, 2024 9:22 AM
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Chehneet Kaur Oct 18, 2023 9:16 AM
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Kanchan Srivastava Oct 11, 2023 8:48 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
The pilot for a paid subscription may be rolled out in mid or late 2024
e4m Staff Oct 9, 2023 10:52 AM
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company founded by Shiv Parameshwaran
exchange4media Staff Aug 1, 2023 4:47 PM
The campaign has been conceptualised and created by The Script Room
exchange4media Staff May 17, 2023 4:35 PM
Sethumadhavan brings over two decades of experience in building and growing brands across various agencies
exchange4media Staff May 9, 2023 11:28 AM
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Tejinder Gill Jan 24, 2023 8:30 AM
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content
exchange4media Staff Nov 17, 2022 12:20 PM
Users have been exploiting Twitter's verification service to impersonate brands and celebs, adding to the misinformation menace on the platform
exchange4media Staff Nov 12, 2022 9:11 AM
The digital film has been conceptualised by The Script Room
exchange4media Staff Oct 15, 2022 7:42 AM