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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
Ganapathy Viswanathan Jul 4, 2026 9:02 AM
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence
Imran Fazal Jun 5, 2026 8:49 AM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses
According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works
e4m Desk May 29, 2026 12:49 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
This strategic move is aligned with the brand’s ‘Vision 2030’ to expand its expertise beyond express parcel delivery
e4m Staff Apr 25, 2026 8:14 AM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
As per the EU, the aim is to allow third party online search engines to 'optimise their search services and contest Google Search's position'
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
Shveta Singh Apr 14, 2026 3:46 PM
Before this promotion, Sachin Malhotra served as General Manager at Marriott Kochi Hotel
Over time, Shashi Tharoor’s distinctive style came to be called ‘Tharoorism’, reflecting his intellectual engagement, literary expression, and commitment to civilised political discourse
e4m Staff Mar 11, 2026 12:16 PM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Chakraborty joins Straightline Worldwide from Zee Media, where she was IP/Brand Solutions Head
e4m Staff Feb 25, 2026 5:19 PM
Krishnamoorty was associated with journalism for over seven decades, and had worked with several publications, including the Sentinel, Deccan Chronicle, the Indian Express and the Times of India
e4m Staff Jan 21, 2026 1:28 PM
Subrat Chakravarty has worked with HCL Technologies, Aon Hewitt, L&T Infotech, IPCL and Bata India
e4m Staff Jan 19, 2026 12:36 PM
Aniruddho will lead Embraer’s communications activities across the company’s commercial, defence, executive aviation, and support and services businesses
e4m Staff Jan 16, 2026 12:48 PM
The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity
e4m Staff Jan 13, 2026 3:40 PM
Arkadeb Chakraborty has over 16 years of experience across business and HR leadership roles
e4m Staff Jan 13, 2026 1:22 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 9:25 AM
The campaign for the Timothée Chalamet-starrer was not built around a single hero asset but as a layered ecosystem with video, audio, outdoor, events, and social discovery being equal partners
Aryendra Khan Jan 3, 2026 9:16 AM
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
Ashish Chakravarty was earlier Chief Creative Officer at Contract Advertising
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 8:35 AM
India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, reshaping business models and the economics of digital advertising
Anuja Jain Nov 20, 2025 9:21 AM
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
Kanchan Srivastava Nov 12, 2025 9:33 AM
Prior to joining Mudramax, she was Knowledge and Strategy Partner at Lodestar UM
Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning
e4m Staff Oct 29, 2025 12:09 PM
Snehita Chakravorty joins from Jubilant FoodWorks’ Domino’s where she was Deputy Manager – Marketing
e4m Staff Oct 13, 2025 4:36 PM
For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds
Soumya Gawri Oct 3, 2025 8:12 AM
The campaign has been conceptualised and executed by Wondrlab’s Opportune
e4m Staff Sep 29, 2025 12:35 PM
The case pertains to tweets made against Sardesai after he interviewed actress Rhea Chakraborty following the controversies surrounding the death of her then live-in partner actor Sushant Singh Rajput
e4m Staff Sep 26, 2025 7:09 PM
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data
Anuja Jain Sep 26, 2025 8:31 AM
Abhishek Chakraborty opens up about his journey as under 40 professional, what the recognition means to him, the remarkable moments that shaped his journey, his future plans, and more
e4m Staff Sep 17, 2025 3:15 PM
Prior to this appointment, Chakrabarty was associated with Unstop where he spent more than two years in senior leadership positions
e4m Staff Sep 11, 2025 1:11 PM
At Viacom 18, Chakrabarty was Senior Director, Communications, Corporate Marketing & Sustainability
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets are driving growth for the category
Simran Sabherwal Aug 21, 2025 1:25 PM
