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Prior to joining Britannia, Rejin was working as the Global Chief Information Officer at Wipro Enterprises
e4m Staff Sep 8, 2026 12:51 PM
Pandey began his career in digital marketing, helping organisations build visibility and generate demand through emerging online platforms
e4m Staff Sep 8, 2026 12:36 PM
Cannes LIONS has published its Creativity Report 2026, identifying trends behind this year's award-winning works, from fair value exchanges to radical transparency
e4m Staff Sep 8, 2026 11:49 AM
Jaipuria was with the media network for 10 years as Editor - Finance and Economic Policy
e4m Staff Sep 8, 2026 10:30 AM
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning
Shantanu David Sep 8, 2026 8:48 AM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, asks if we are losing the value of an actual conversation while doing business
Yesudas S Pillai Sep 8, 2026 8:27 AM
Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reels, personality-led content & engagement with youth
Shalinee Mishra Sep 8, 2026 8:14 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect
Ganapathy Viswanathan Sep 8, 2026 8:13 AM
The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy interventions on AI, copyright and newsprint
e4m Staff Sep 7, 2026 12:08 PM
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
A five-year CEO renewal approved on Friday was followed by a resignation on Monday. What changed at Godrej Consumer remains unexplained
Annurag Batra Sep 7, 2026 10:37 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait
e4m Staff Sep 4, 2026 12:07 PM


































