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Bhavna Chawla Promoted to Senior VP of Marketing at Kotak Mahindra Bank?blur=25

Before the promotion, she was serving as Vice President – Marketing at the bank

e4m Staff May 28, 2026 3:07 PM

Kailashnath Adhikari: Celebrating a Legacy of Media and Policy Leadership?blur=25

Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals

e4m Staff May 28, 2026 2:09 PM

Who will own the Narrative in 2030: Companies, Leaders, or Communities??blur=25

Industry leaders explored who will own the narrative in 2030 and discussed how AI, decentralised content creation, communities, and evolving human behaviour are reshaping the future of communication

e4m Staff May 28, 2026 2:08 PM

Raj Thakkar Joins dentsu India as Senior Director for Sports and Gaming?blur=25

In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships

e4m Desk May 28, 2026 1:52 PM

Shalini Singh | Integrated Communications, Brand & Sustainability expert, and Fractional CCO & CSO?blur=25

She brings decades of experience in corporate communications, sustainability, and stakeholder engagement across some of India’s largest conglomerates and multinational companies

e4m Staff May 28, 2026 1:23 PM

From Representation to Real Power: What Leadership Needs Next?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed leadership representation, existing gaps and challenges, while exploring what the future of leadership will look like

e4m Staff May 28, 2026 1:04 PM

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

WPP Media Elevates Jaison Dsouza to Senior Director Role?blur=25

In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels

e4m Desk May 28, 2026 9:38 AM

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Souradip Sarkar Joins KFC India as Head of Growth & Market Planning?blur=25

Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit

e4m Staff May 28, 2026 8:20 AM

Suchit Kakar, Aditya Birla Fashion & Retail?blur=25

Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India

e4m Desk May 28, 2026 8:09 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

Shrutie Kher joins Head Up For Tails as Head of Marketing?blur=25

Shrutie Kher was earlier with Kama Ayurveda as Marketing Director

e4m Desk May 27, 2026 1:20 PM

Alok Mahadevia joins Wondrlab as Lead Content?blur=25

Mahadevia brings over 15 years of advertising experience

e4m Staff May 27, 2026 10:37 AM

JioStar exits FIFA World Cup rights race; Zee continues negotiations?blur=25

Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

e4m Staff May 27, 2026 10:33 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Havas Media India wins integrated media mandate for Matrimony.com?blur=25

Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms

e4m Staff May 27, 2026 9:20 AM

Sony revives SPNI branding as broadcaster phases out Culver Max?blur=25

The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity

e4m Staff May 27, 2026 9:18 AM

Shipra Wahi Appointed Chief Sales Officer for ZEE5?blur=25

Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue

e4m Staff May 26, 2026 4:28 PM

upGrad Welcomes Mukesh Mundra as New CFO to Drive Growth?blur=25

Mukesh Mundra joins upGrad from JioStar, where he served as Head of Finance

e4m Staff May 26, 2026 3:02 PM

Erum Kidwai Elevated to Chief Marketing Officer at Ageas Federal Life?blur=25

Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies

e4m Staff May 26, 2026 2:51 PM

Vikas Gupta Appointed Group CEO at MR. D.I.Y India?blur=25

Gupta brings over 18 years of experience across operations, private equity and management consulting

e4m Staff May 26, 2026 2:41 PM

Chirag Jagwani Appointed Chief Marketing Officer at Fixderma?blur=25

Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others

e4m Staff May 26, 2026 2:31 PM

Kinnect wins Burger King India’s creative mandate?blur=25

The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch

e4m Staff May 26, 2026 12:01 PM

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

Mihir Ranjan Resigns as Managing Editor of Bharat Express?blur=25

Mihir Ranjan served as the Managing Editor at the Hindi news network

e4m Staff May 26, 2026 10:45 AM

Ashwin Moorthy takes charge of expanded global mktg & media mandate at Godrej Consumer?blur=25

Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency

Imran Fazal May 26, 2026 9:14 AM

Meta AI?blur=25

A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

Anuja Jain May 26, 2026 9:01 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

Mars elevates Mahmoud Maghraby as Media Director - AMEA?blur=25

Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA

e4m Desk May 25, 2026 4:45 PM

Arun Singh Rawat Departs Republic World Amid Career Transition?blur=25

Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market

e4m Staff May 25, 2026 2:42 PM

NS Satish to Unveil Consumer-First Strategies at Pitch CMO Summit 2026?blur=25

NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’

e4m Desk May 25, 2026 2:32 PM

Kiran Mani Leaves JioStar for OpenAI Asia-Pacific Role?blur=25

The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion

e4m Desk May 25, 2026 12:53 PM

Truecaller appoints ex-Meta leader Sandeep Bhushan to board role?blur=25

He most recently served as India Director of Global Marketing Solutions at Meta

e4m Staff May 25, 2026 12:21 PM

Bratin Roy Promoted to Vice President at AB InBev India?blur=25

Prior to this elevation, Bratin Roy served as Director, Corporate Affairs

e4m Staff May 25, 2026 10:28 AM

UiPath Appoints Arjun Laxminarasu Head of Marketing for APAC?blur=25

He was earlier Head of Marketing for India and South East Asia at UiPath

e4m Staff May 25, 2026 10:14 AM

Jagran Prakashan board dispute escalates; independent directors question proposed removal?blur=25

In the wake of a proposal to remove 7 independent directors and full-time director Satish Chandra Mishra, the directors have sent a lengthy representation to shareholders

e4m Staff May 25, 2026 9:27 AM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

AI-Powered Marketing?blur=25

From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast

Aryendra Khan May 25, 2026 8:44 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity

Shantomoy Ray May 25, 2026 8:03 AM

Sanjay Tripathy?blur=25

Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader

e4m Staff May 24, 2026 12:15 PM

Rupen Thakkar Elevated to VP and Head Counsel at SPNI?blur=25

Thakkar has been appointed Vice President and Head Counsel - Networks (Television and Sony Sports Network), StudioNext and Corporate

e4m Staff May 23, 2026 8:25 PM