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Janak Raj Singh was a senior political journalist, serving for over three decades with The Times of India
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan 1 hour ago
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
The Jury Chair for the sixth edition is Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman of TiE Chennai and Vice Chairman of CII Tamil Nadu
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework
Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
In a tribute to Late Nand Kishore Goenka, Subhash Chandra writes how his father’s values and wisdom has shaped generations
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
With the latest infusion, the company's total funding has reached Rs 47 crore
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
The auction will allocate vacant MPEG-4 slots for the period August 1, 2026, to March 31, 2027
The company attributed the improved outlook to sustained business momentum, strong regional performance and continued client demand across its global operations
Is Strategic PR really in its Golden Age, or is its biggest test still ahead? exchange4media spoke to India's communications leaders to find out
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
The global advertising network streamlines operations, doubles down on AI and seeks to improve profitability amid a slowing ad market
On this occasion, a new logo for Kalinga TV Boom was unveiled during the event
The govt is evaluating a proposal that would make certification and approval from the CBFC mandatory before films can be released digitally
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Tribunal rules broadcaster continued to benefit from channel placement after expiry of written agreement; awards 9% interest instead of claimed 24%
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Ganapathy Viswanathan 1 day ago
