policy
BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"
Imran Fazal Jul 13, 2026 5:52 PM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms
Imran Fazal Jun 26, 2026 9:22 AM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
Industry leaders from Air India Express, TCS, JSW, Policybazaar and HDFC Life join the jury as the fourth edition heads to Mumbai on 18 June
e4m Staff Jun 17, 2026 4:30 PM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
In this role, Mitra managed Adobe’s interaction with Central & State Governments leading Adobe advocacy on policy issues
e4m Desk Jun 12, 2026 12:56 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Brij Pahwa Jun 5, 2026 11:27 AM
Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals
e4m Staff May 28, 2026 2:09 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders explored how India’s policy ecosystem is rapidly evolving, balancing economic growth, sustainability, and inclusivity
e4m Staff May 27, 2026 4:10 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
In his new role, Gordon will lead policy-related efforts for Europe, the Middle East and Africa (EMEA)
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
Swarup brings to the role over three decades of distinguished experience in public policy, trade remedies, logistics and regulatory reform
e4m Staff Apr 15, 2026 12:45 PM
Sanghyun Lee will be based in Singapore and lead public policy engagement and strategic partnerships
e4m Staff Apr 10, 2026 1:43 PM
Before joining Anthropic, Amlan Mohanty served as an Associate Fellow at the Centre For Responsible AI (CeRAI)
e4m Desk Apr 10, 2026 11:23 AM
Sajja Praveen Chowdary currently leads the ‘Policybazaar for Business’, the Corporate/SME Insurance & Reinsurance arm of Policybazaar
While the new policy formally removes TRAI from the TV ratings ecosystem, stakeholders point out that the MIB has historically been the nodal authority in both letter and practice
Imran Fazal Apr 8, 2026 8:08 AM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Government eases net worth norms for TV rating agencies; Eligibility criteria reduced to Rs 5 Crore from Rs. 20 Crore
e4m Staff Mar 27, 2026 6:49 PM
Guest Column: Vinit Kapahi, Chief Marketing Officer at Aviva India, explains how policy renewal is one of the few moments when a brand naturally reconnects with the customer
Vinit Kapahi Mar 11, 2026 8:26 AM
Marking International Women’s Day, Ritu Mathur highlights the true spirit of “Give to Gain” and how expanding opportunities enables women to lead
Ritu Mathur Mar 7, 2026 11:15 AM
Prior to this promotion, Uthara served as Head of Public Policy for India and South Asia
Earlier, Simon Milner held public policy roles at the BBC and British Telecom
e4m Staff Jan 20, 2026 3:17 PM
Previously, Rhishabh Garg served as Head of Term Insurance at PolicyBazaar
e4m Staff Dec 20, 2025 12:40 PM
The OpenAI for Countries initiative, launched in May, aims to help societies worldwide share the opportunities created by this powerful technology
e4m Staff Dec 18, 2025 1:36 PM
Aman Jain will join Meta India early next year, reporting to Simon Milner, VP of Policy, APAC
e4m Staff Dec 12, 2025 3:25 PM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs
Chehneet Kaur Dec 2, 2025 8:53 AM
The ministry has sought feedback from stakeholders and the general public by December 5
Organised by ICRIER and UNESCAP with support from DPIIT; Knowledge Partners include MSL, Amazon, and Express Industry Council of India
The updated scheme applies to staff recruited on or after October 5, 2007
e4m Staff Oct 16, 2025 10:21 AM