The agency has worked on Uncle Tobys Snacks for more than 15 years

exchange4media Staff Apr 6, 2020 11:16 AM

The brand has zeroed in on five areas that it will focus for contributions in the fight against COVID-19

exchange4media Staff Apr 5, 2020 12:00 PM

The new campaign encourages children to develop six promises -- sharing, helping, learning, playing, planting more trees and recycling.

exchange4media Staff Jan 13, 2020 2:51 PM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns

exchange4media Staff Nov 20, 2019 8:19 AM

While Coca-Cola was found to be the top source of plastic waste in Africa & Europe, in the US it was Nestle

exchange4media Staff Nov 19, 2019 11:08 AM

Nikhil Verma, President, OOH Services, Street Talk, spoke about the evolution of the agency, brand activations they curated and more

Noel Dsouza Nov 18, 2019 8:01 AM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

The initiative was a collaboration of Zenith & Nestlé; participating firms included Times Of India, Star, Zee, Viacom18, The Hindu, Big FM, Radio City and Arre

exchange4media Staff Aug 7, 2019 11:15 AM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube

exchange4media Staff Jul 19, 2019 3:01 PM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

The Jury meet for the 9th edition of Pitch Top 50 Brands was held at Leela Ambience, Gurugram on Thursday, 4th July

exchange4media Staff Jul 5, 2019 8:35 AM

Narayanan, Chairman and MD, Nestle India, delivered the valedictory address at TechManch 2019 and spoke on ‘Building a Future Proof Marketing Organisation’

exchange4media Staff Jul 1, 2019 8:06 AM

The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations

exchange4media Staff Jun 18, 2019 3:19 PM

Educating pet owners on the benefits of right nutrition is the single biggest source of growth for the category and Purina, says Gaurav Kwatra, Director of Purina, Petcare India

exchange4media Staff Jun 11, 2019 8:52 AM

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

In partnership with Tripoto, the campaign will be activated via picture postcards of 12 unique travel locations on KITKAT packs

exchange4media Staff May 11, 2019 9:23 AM

Vohra will report to Pawan Jailkhani, Chief Revenue Officer - 9X Media

exchange4media Staff May 9, 2019 2:56 PM

Suresh Narayanan, Chairman & MD, Nestlé India spoke about the shifting dynamics of the FMCG sector and how Nestlé is enabling a new era of customer loyalty and brand engagement

Ruhail Amin May 7, 2019 8:56 AM