From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

The initiative was a collaboration of Zenith & Nestlé; participating firms included Times Of India, Star, Zee, Viacom18, The Hindu, Big FM, Radio City and Arre

exchange4media Staff Aug 7, 2019 11:15 AM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

The new Milkybar Moosha Cocoa Crispies is packed with unique combinations of white and brown, crispy and creamy texture and a different interesting shape on each cube

exchange4media Staff Jul 19, 2019 3:01 PM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

The Jury meet for the 9th edition of Pitch Top 50 Brands was held at Leela Ambience, Gurugram on Thursday, 4th July

exchange4media Staff Jul 5, 2019 8:35 AM

Narayanan, Chairman and MD, Nestle India, delivered the valedictory address at TechManch 2019 and spoke on ‘Building a Future Proof Marketing Organisation’

exchange4media Staff Jul 1, 2019 8:06 AM

The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations

exchange4media Staff Jun 18, 2019 3:19 PM

Educating pet owners on the benefits of right nutrition is the single biggest source of growth for the category and Purina, says Gaurav Kwatra, Director of Purina, Petcare India

exchange4media Staff Jun 11, 2019 8:52 AM

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

In partnership with Tripoto, the campaign will be activated via picture postcards of 12 unique travel locations on KITKAT packs

exchange4media Staff May 11, 2019 9:23 AM

Vohra will report to Pawan Jailkhani, Chief Revenue Officer - 9X Media

exchange4media Staff May 9, 2019 2:56 PM

Suresh Narayanan, Chairman & MD, Nestlé India spoke about the shifting dynamics of the FMCG sector and how Nestlé is enabling a new era of customer loyalty and brand engagement

Ruhail Amin May 7, 2019 8:56 AM

AskNestlé is new Nestlé India Corporate Service Brand in the form of a mobile-first website

exchange4media Staff Apr 24, 2019 2:36 PM

Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more

Anjali Thakur Apr 16, 2019 8:36 AM

The Indian Digital Media Awards 2019 will be held on June 27 and 28 at The Taj Lands End in Mumbai

exchange4media Staff Apr 4, 2019 9:14 AM

The website will empower parents, specifically mothers with children between 2-12 years, to make informed decisions about food choices and nutrition for their children

exchange4media Staff Mar 29, 2019 11:52 AM

YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017

exchange4media Staff Feb 25, 2019 6:40 PM

'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff Jan 7, 2019 9:02 AM

The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas Jan 5, 2019 9:33 AM