microdrama
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
In a LinkedIn post, Nayak, Co-founder & CEO of Pocket FM, questions whether the micro-drama model truly works
e4m Staff Jun 26, 2026 4:20 PM
According to media reports, the decision has been taken in light of the growing competition in the segment over the past year
e4m Staff Jun 25, 2026 1:07 PM
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
e4m Staff Jun 15, 2026 2:55 PM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
Goel has over a decade of experience in scaling startups and new-age platforms
e4m Staff May 11, 2026 7:13 PM
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
The new vertical will be led by YRF Chief Executive Officer Akshaye Widhani
e4m Staff Apr 29, 2026 4:56 PM
While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs
Shalinee Mishra Apr 15, 2026 8:34 AM
At 400 million daily views, microdramas on ShareChat and Moj have built the stadium that never empties - India's most consistent daily gathering of engaged, emotionally invested audiences
NATIVE CONTENT Apr 6, 2026 10:39 AM
For JioStar, ‘Tadka’ could serve as a testbed for new content-commerce models, especially as competition intensifies across streaming, social media, and short-video platforms
Imran Fazal Apr 2, 2026 1:40 PM
Documents related to lawsuits, with copies accessed by e4m, filed in the Delhi High Court show that the battle is intensifying in 2026
Imran Fazal Mar 31, 2026 9:34 AM
Kuku TV, Story TV and Quick TV have stormed India’s top 5 download charts, but as deep-pocketed incumbents enter, the next phase will test whether early momentum can translate into durable scale
Kanchan Srivastava Mar 31, 2026 8:45 AM
As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted storytelling
Shalinee Mishra Mar 23, 2026 9:46 AM
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
The partnership was announced by Nikhil Mirchandani in a LinkedIn post, where he described the microdrama journey as exhilarating
e4m Staff Mar 18, 2026 4:35 PM
At a time when viewer behaviour is shifting towards daily content habits, microdramas on ShareChat and Moj are generating 300 Mn+ views every day - a scale larger than IPL and sustained daily
NATIVE CONTENT Mar 16, 2026 12:34 PM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
Despite exponential growth, content fatigue and supply-side constraints threaten sustainability, says a Redseer report
Kanchan Srivastava Dec 16, 2025 8:53 AM
Micro-dramas are not replacing long-form viewing but adding a new layer content consumption, note industry players; the byte-sized nature combined with Gen Z storytelling drawing young audiences
Shalinee Mishra Dec 16, 2025 8:52 AM
Guest Column: Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how microdramas have evolved faster than any content movement
Hemant Jaiin Dec 15, 2025 3:15 PM
Bite-sized format, binge-worthy content, cost-friendly production place microdramas at an inflection point; players exploring brand partnerships and monetisation avenues, say industry watchers
Shalinee Mishra Nov 6, 2025 9:01 AM
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
Industry watchers say it is time to acknowledge the super-fast proliferation of micro-dramas as platforms opt for newer monetisation models
Shalinee Mishra Jul 8, 2025 9:26 AM
The country’s microdrama space is projected to be a $5 billion opportunity within the next five years
Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Kanchan Srivastava Jan 20, 2025 9:07 AM